Effective Use of Media in Learning

Transcription

1 214 Effective Use of Media in Learning Matt Lobel, Sparrow InterActive

2 Effective Use of Media In Learning When, Why, What and How Much

3 Goal To open a dialog about the appropriate use of media in training while providing practical information related to its development.

4 Introductions Matt Lobel, President, Sparrow InterActive 16 year old training development company with media background and related product offerings Fortune 500 client base Heavily involved in the industry as both an outsource vendor and consultant

5 Introductions Who are you? Name Organization Goal

6 Target Audience Intermediate designers, developers, project and program managers who have some familiarity with elearning production cycles.

7 Participation IS Necessary

8 Media Types 1. Stock Photography 6. Narrative Audio 2. Custom Photography 7. Background Audio (soundtracks) 3. Vector Graphics 8. Sound Effects 4. Bitmap Graphics 9. 2D Animation (Illustrated) 5. Video 10. 3D Animation (Rendered)

9 Analysis - Stock Photography Easy to find - bigstock.com, istockphoto.com Low cost - $2 to $10 per image Royalty free use is possible Wide variety of imagery Requirements outlined Image selection Cropping, treatment and placement What you see is what you get Searching for images can be time intensive Variable costs from $1 per image to $500+ per image, with rights variable as well Suitable for most elearning development, but especially strong in rapid elearning Cost Time Difficulty

10 Analysis - Custom Photography Fast turnaround Complete control over final images Expensive Complex to plan and produce Variable costs, depending on location. $3,000+ per day of shooting Suitable for elearning development where a specific look is required and budgets are flexible. Scenario based elearning can effectively utilize custom photography. Shot list production Produce shoot Casting Select photos Secure location Retouch photos Assemble crew Cost Time Difficulty

11 Analysis - Vector Graphics Excellent illustrative capabilities Easily produced and manipulated Scalable Light weight Design concept Sketches Rough draft developed Final draft Any complex graphics require an artist Limited use of effects Variable costs, dependent upon complexity $10-$60 per hour Suitable for all types of elearning, can be effectively used for scenario development. Cost Time Difficulty

12 Analysis - Bitmap Graphics Can be produced by lay people Effects are easy to achieve Widely utilized file formats Can only scale down effectively Higher file sizes More difficult to manipulate Variable costs, dependent upon complexity $10-$60 per hour Suitable for all types of elearning Design concept Sketches Rough draft developed Final draft 4 6 Cost Time Difficulty 3

13 Analysis - Video Dramatic potential Can provide a personal touch Upscale feel Bandwidth Is a permanent media Expensive Time intensive Scene production Script preparation Casting Secure location Assemble crew Produce shoot Edit Video Incorporate Very high. Must hire talent, crew, props and secure the location. Suitable for learning where budget is not an obstacle. Great for hosting and interviews. Cost Time Difficulty

14 Analysis - Narrative Audio Provides a personal touch Necessary for 508 compliance Works well with some learning styles Requires speakers Bandwidth Is a permanent media Voice talent consistency Can be expensive or time intensive Costs vary widely based on the talent selected and recording method used. Suitable for all types of elearning where content is not extremely fluid. On/off toggle and volume slider is recommended. Script preparation Casting Audio Recording and Editing Insertion / Timing VARIES WIDELY 5 Cost Time Difficulty 6

15 Analysis - Background Audio Can liven up a dry training program Can be used to set a mood Easily obtained or created Music selection / creation Music incorporation Requires speakers Taste in music is VERY subjective Can be intrusive to the learning experience Very low cost. A single track may cost $20 on a buyout. Programs to create custom music start around $50. Not recommended for any style other than immersive learning, to set a mood. On/off toggle and volume slider is recommended Cost Time Difficulty

16 Analysis - Sound Effects Provides valuable cues to learners Can be used to lighten dry content Enhances existing content Storyboard preparation Effects selection Effects integration Requires speakers Can annoy learners Can distract learners from the content Very low cost. Can be bought ad hoc or in collections. Suitable for all types of elearning on a situational basis. On/off toggle and volume slider is recommended Cost Time Difficulty

17 Analysis - 2D Animation Lightweight files Fast load times Excellent way to illustrate concepts Variety of tools available May require a substantial time to create Cost increases with complexity Provides a cartoony look May require plugins to view Can be inexpensive on the low end. Complex animations will require an artist. Suitable for all types of elearning where the timeline is flexible. Storyboarding Integration Rough sketches Object development Final animation Cost Time Difficulty

18 Analysis - 3D Animation Brings perception of value Can illustrate difficult concepts Can be highly realistic Bandwidth (Certain situations) Very expensive to produce Requires specific expertise Changes require re-rendering Scene production Script preparation Storyboarding Rough sketches 8 7 For anything more than basic development this is a very expensive option either in time investment or in outsourced fees. Suitable for learning where budget is not an obstacle. Excels in simulations and where complex physical concepts need explanation. 3D Modeling 3D Animation 3D Rendering Incorporation Cost Time 7 Difficulty

19 Discussion