2013 Product Strategy
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- Amos Clarke
- 5 years ago
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2 2013 Product Strategy Pursuing Photo Quality Strengthening Unique Functions Integrating Digital Networking - Leica lenses - New Sensor/Engine - Improved Stabilization - Level Shot - Quick Start Up Time - Wi-Fi with NFC - Easy Sharing of photos - Direct Transfer - Enhanced Tough Specs - Ultra High Zoom Range - Creative Filters/Panorama
3 New Features for 2013 Lineup Creative Panorama The industry s first Creative Panorama creates a dynamic panoramic image with filter effects just by swiveling the camera. Wi-Fi with NFC Wi-Fi with NFC (Near Field Communication) enables easy, one-touch connection to a smartphone. CONNECT *Select Models
4 Creative Control / Retouch gives you the expressive power to turn ordinary scenes into works of art. Expressive Retro Soft Focus
5 Stylish Compact
6 DMC-F MP CCD 28mm Lumix lens 5x Optical Zoom (28-140mm) 2.7 LCD (230k) 720p HD Video Panorama Mode USB charging function (AC adaptor) $99 DMC-FH MP CCD 24mm wide angle Lumix Lens (F ) 5x Optical Zoom (24-120mm) 8x Intelligent Zoom MEGA O.I.S 2.7 LCD (230k) Intelligent Auto Mode Sonic Speed AF 720p HD Video Auto Retouch Panorama Mode USB charging function (AC adaptor) Micro SD/SDHC $119
7 DMC-XS megapixel CCD 24mm Lumix Lens (F ) 5x optical zoom (24-120mm) 8x intelligent zoom MEGA O.I.S Super Slim All-Metal Body Sonic Speed AF 2.7" LCD (230k) Intelligent auto mode 720p HD Video (MP4) Creative Control/Retouch (13 Effects) Creative Panorama Mode (11 Effects) Auto Retouch Creative Retouch USB charging function (AC adaptor) Micro SD/SDHC $139
8 Tough Design
9 DMC-TS25 7M Waterproof 1.5M Shockproof -10 o C Freeze-proof Dustproof 16.1 MP CCD 25mm wide angle Lumix lens (F ) 4x Optical (25-100mm) 8x Intelligent Zoom MEGA O.I.S with Active Mode Sonic Speed AF 2.7 LCD (230k) Intelligent Auto Mode 720p HD Video w/ Zoom (MP4) Time Lapse Video and Stills Advanced Underwater Mode Creative Control/Retouch (12 Effects) Creative Panorama Mode (10 Effects) Auto Retouch Creative Retouch Torch Light $199
10 DMC-TS5 13M Waterproof 2M Shockproof -10 o C Freeze-proof Dustproof 100kg Pressure Resistant Quad Detection: GPS, Altimeter, Compass, Barometer 16.1 MP High Sensitivity MOS Sensor 28mm LEICA DC VARIO-ELMAR lens (F ) 4.6x Optical (28-128mm) 9.3x Intelligent Zoom Wi-Fi with NFC POWER O.I.S AVCHD/MP4 Full HD video Light Speed AF 10fps 16MP, 40fps@5MP 3.0 LCD (460k) Time Lapse Video + Stills Advanced Underwater Mode Anti-Fog Glass Creative Control/Retouch (14 Effects) Creative Panorama Mode (12 Effects) $399
11 High Zoom
12 DMC-SZ MP CCD 25mm LEICA DC VARIO-ELMAR ( ) 10x Optical (25-250mm) with new ultra compact lens 20x Intelligent Zoom MEGA O.I.S Sonic Speed AF 2.7 (230k) LCD Intelligent Auto 720p HD Video w/ Zoom (MP4) Creative Control /Retouch (12 Effects) Creative Panorama Mode (10 Effects) Beauty Retouch USB Charging function Quick Start Up Time $159
13 DMC-SZ MP High Sensitivity MOS Sensor 25mm LEICA DC VARIO-ELMAR ( ) 10x Optical (25-250mm) with new ultra compact lens 20x Intelligent Zoom MEGA O.I.S Light Speed AF 3.0 (460k) LCD Intelligent Auto AVCHD/MP4 Full HD video Wi-Fi Connectivity Creative Control /Retouch (14 Effects) Creative Panorama Mode (12 Effects) Beauty Retouch Handheld Night Shot Intelligent HDR USB Charging function Quick Start Up Time $229
14 DMC-ZS MP High Sensitivity MOS Sensor 24mm LEICA DC VARIO-ELMAR (F ) 20x Optical ( mm) 40x Intelligent Zoom Nano Surface Lens Coating POWER O.I.S + Active Mode Light Speed AF 3.0 LCD (460k) 16MP with AF 3MP AVCHD/MP4 Full HD video Full Manual Controls (A/P/S/M) Intelligent Auto Mode Intelligent HDR Creative Control/Retouch (14 Effects) Creative Panorama Mode (12 Effects) USB Charging Function Quick Start Up Time $299
15 DMC-ZS MP MOS Sensor 24mm LEICA DC VARIO-ELMAR (F ) 20x Optical (24-480mm) 40x Intelligent Zoom New Venus Engine with Wavelet NR Nano Surface Lens Coating Hybrid O.I.S + (5-axis) Light Speed AF 3.0 Multi-Touch LCD (920k) Touch AF, Touch Zoom, Touch Shutter Wi-Fi with NFC 18MP, 5fps with AF Tracking, 5MP 1080/60p AVCHD Full HD with Stereo Microphone Full Manual Controls (A/P/S/M) GPS and Glonass Function with Map Information Level Shot Function High Speed Video p Intelligent Auto Mode USB Charging Function Quick Start Up Time Long Battery Life (approx. 300 shots) $399 Level Shot Function
16 Ultra High Zoom
17 DMC-LZ MP CCD 25mm Lumix Lens (F ) 35x Optical Zoom ( mm) Optical Image Stabilizer 3.0 LCD (460k) 720p HD Video Manual Exposure Control Intelligent Auto Mode Creative Control/Retouch (10 Effects) Long Battery Life (380 shots) 4 x AA Batteries $249
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19 DMC-GF MP Live MOS sensor Venus Engine Processor High precision Contrast AF system Supersonic Dust Reduction System 3.0 Touch LCD (920k) 4.0fps high-speed consecutive burst shooting Built-in pop up flash (GN6.3) Light speed AF (0.09 sec) Creative control mode with 14 filter effects Newly designed scene mode menu - On-screen shooting tips and 23 scene modes Intelligent Auto (ia) mode -AF Tracking - Intelligent ISO control with motion detection -Face Detection AF/AE -Face Recognition -Intelligent Scene Selector -Digital red-eye correction -Auto Backlight Compensation -Intelligent D-Range Control Intelligent ia PLUS features (ia+): - Defocus, Brightness and Colour control Touch Controls: Focus, Shutter, Playback Customizable Quick Menu Easy Manual Control Full HD video with stereo MIC DMC-GF5K w/ Power Zoom 14-42mm $799 w/ Standard 14-42mm $649 - AVCHD: 1920 x 1080 (60i) (Sensor 30/25 fps), MP4: 1920 x 1080, 1280 x 720 (30 fps)
20 DMC-G5 16MP Live MOS Sensor Full time Live view: 1.44M-dot Electronic View Finder with 100% Field of View 3.0-inch, Free-angle TFT Touch LCD (920k) Venus Engine Processor 20fps high-speed consecutive shooting, 6fps at full resolution High precision Contrast AF system Supersonic Dust Reduction System Advanced Noise Reduction System Built-in pop up flash (GN10.5) Mini HDMI output for high definition playback Intelligent Auto (ia) mode -AF Tracking - Intelligent ISO control with motion detection -Face Detection AF/AE -Face Recognition - High Dynamic Range -Intelligent Scene Selector -Digital red-eye correction -Auto Backlight Compensation -Intelligent D-Range Control Intelligent ia PLUS features (ia+): - Defocus control, Brightness control, Colour control Touch Controls: Focus, Shutter, Playback Customizable Quick Menu Full HD Video (1080/60p) AVCHD Progressive and MPEG4 format DMC-G5K Body Only $699 DMC-G5KK w/14-42mm $799 DMC-G5XK w/14-42mm Power Zoom lens $949
21 DMC-GX1 16MP Live MOS Sensor 3.0-inch, Touch LCD (460k) Venus Engine Processor 4.2fps high-speed consecutive shooting 23-area contrast auto focus Supersonic Dust Reduction System Intelligent resolution Technology Mini HDMI output for high definition playback Intelligent Auto (ia) mode -AF Tracking - Intelligent ISO control with motion detection -Face Detection AF/AE -Face Recognition - High Dynamic Range -Intelligent Scene Selector -Digital red-eye correction -Auto Backlight Compensation -Intelligent D-Range Control Intelligent ia PLUS features (ia+): - Defocus control, Brightness control, Colour control Full HD Video (1080/60i) AVCHD format DMC-GX1K Body Only $599 DMC-GX1KK w/14-42mm $699 DMC-GX1XK w/14-42mm Power Zoom lens $899
22 DMC-GH3 16 MP Live MOS Sensor 3.0-inch, 614,000 dot, free angle touch OLED screen 1.744k dot OLED Live View Finder with Eye Sensor Weatherproof Magnesium Alloy Body 6fps high-speed burst 16MP, 4MP Wi-Fi Direct Wireless Flash Capability 3.5mm jack for external microphone and headphones Intelligent (ia) mode -O.I.S. (Optical image stabilizer)*1 -Auto focus tracking -Intelligent ISO control with motion detection -Face detection AF/AE and Face Recognition -High Dynamic Range -Intelligent scene selector -Digital red-eye correction -Auto backlight compensation -Intelligent D-Range control Intelligent ia PLUS features (ia+): -Defocus control -Brightness control -Colour control Full HD video with Time Code for Video Editing -AVCHD Recording 1920 x 1080 (24p/60i/60p) -MP4 Recording 1920 x 1080 (30p) -MOV Recording (HD, All Intra, 72mbps): 1920 x and 1280 x DMC-GH3K Body Only $1299
23 HHS35100 LUMIX G X VARIO mm F2.8 Continuous POWER O.I.S. Weatherproof $1499 HHS12035 LUMIX G X VARIO mm F2.8 Continuous POWER O.I.S. Weatherproof $1299
24 $449 HPS14042K LUMIX G X VARIO PZ Wide angle zoom lens mm F ASPH. / POWER O.I.S. HPS45175K LUMIX G X VARIO PZ Telephoto zoom lens mm F ASPH. POWER O.I.S. $549
25 No matter where you are or what you re shooting, there s a LUMIX G lens that lets you get the perfect shot. Combining superb image rendering with advanced features, these lenses help you unleash the LUMIX G Micro System s extraordinary potential. Single Focal Length HH014 LUMIX G Pancake lens, 14mm / F2.5 ASPH. $449 HH020 LUMIX G Ultra-portable pancake lens, 20mm / F1.7 ASPH. $499 HX025 LEICA DG SUMMILUX lens, 25mm / F1.4 ASPH. $649 HES045 LEICA DG MACRO-ELMARIT lens, 45mm / F2.8 ASPH. / MEGA O.I.S. $999
26 3D HFT012 LUMIX G 3D lens, 12.5mm / F12 $299 Wide Angle HF008 Lumix G Fisheye lens, 8mm / F3.5 $899 HF LUMIX G VARIO Wide angle zoom lens, 7 14 mm / F4.0 ASPH. $1349 Standard Zoom HFS1442A LUMIX G VARIO Standard zoom lens, 14-42mm / F II ASPH. / MEGA O.I.S $279 HFS LUMIX G VARIO Standard zoom lens, 14-45mm / F ASPH. / MEGA O.I.S $349
27 Telephoto $999 HVS LUMIX G VARIO HD Standard zoom lens, mm / F ASPH. / MEGA O.I.S. $399 HFS LUMIX G VARIO Telephoto zoom lens, mm / F / MEGA O.I.S. $699 HFS LUMIX G VARIO Telephoto zoom lens, mm / F / MEGA O.I.S. Conversion Lenses DMW-GFC1 Fisheye Conversion Lens Compatible with: H-PS14042 & H014 Covers 120 degrees DMW-GMC1 Macro Conversion Lens Compatible with: H-PS14042 & H014 Shooting Range: 0.18m-0.26m DMW-GTC1 Tele Conversion Lens Compatible with: H-PS14042 only 2.0x Magnification DMW-GWC1 Wide Conversion Lens Compatible with: H-PS14042 & H x Magnification $169 $119 $149 $149
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29 Horizontal Shooting Style
30 New Features HC-V510/V720/X920 Great when shooting over crowds! HC-V110/V210/V510/V720/X920
31 HC-V110 Shooting Performance 1MOS BSI Sensor 38x Optical Zoom Intelligent 72x Zoom Bright F1.8 Panasonic Lens Image Stabilization 1080/60i HD Recording 34.4mm Wide Angle 8.9 Megapixel Still Picture Recording HC-V110K $229 Easy Operation & Usability 2.7 Wide LCD (230k) Intelligent Auto AVCHD/MPEG4/iFrame Recording Format Compact and Lightweight (181 grams) HC-V210 Shooting Performance 1MOS BSI Sensor 38x Optical Zoom Intelligent 72x Zoom Bright F1.8 Panasonic Lens Power O.I.S. with Active Mode 1080/60p HD Recording 32.3mm Wide Angle 10 Megapixel Still Picture Recording 135 Minutes Long recording Time Easy Operation & Usability 2.7 LCD (230k) Intelligent Auto AVCHD/MPEG4/iFrame Recording Format HC-V210K $329
32 HC-V510 Imaging Technology 1MOS BSI Sensor Crystal Engine PRO 1080/60p Recording Shooting Performance 28mm Wide Angle F1.8 Panasonic Lens 50x Optical Zoom 80x Intelligent Zoom HYBRID O.I.S+ with Active Mode 10 megapixel Still Picture Recording Level Shot Function Creative Control (4 Effects) Easy Operation & Usability 3.0 Touch LCD (460k) Intelligent Auto Focus Assist LED Video Light Pre-Rec Function AVCHD/MPEG4/iFrame Recording Format HC-V510K $399 Playback / Networking 2D-3D Conversion Advanced Highlight Playback Easy Sharing with SD Card Easy Connecting, Easy Viewing
33 HC-V720 Imaging Technology 1MOS High Sensitivity BSI Sensor Crystal Engine PRO 1080/60p Recording Shooting Performance 28mm Wide Angle F1.8 Panasonic Lens 21x Optical Zoom Intelligent 50x Zoom HYBRID O.I.S+ with Active Mode 20.4 megapixel Still Picture Recording Level Shot Function Creative Control (4 Effects) 5.1ch Zoom Mic with Wind Noise Canceller HC-V720K $599 Easy Operation & Usability 3.0 Touch LCD (460k) Intelligent Auto Focus Assist, Pre-Rec Function LED Video Light AVCHD/MPEG4/iFrame Recording Format Accessory Shoe, Mic Input Playback / Networking Advanced Highlight Playback 2D to 3D Conversion Wi-Fi with NFC - Real Time Broadcasting with UStream, Remote Shooting - Home Monitoring, Wireless TV Playback Eye-Fi Compatible
34 HC-X920
35 HC-X920 Imaging Technology F1.5 LEICA Dicomar lens with Nano Surface Coating New 3MOS System Pro BSI Sensor Crystal Engine Pro II Full HD 3D Image Recording (with VW-CLT2) 1080/60p Recording Shooting Performance 12x Optical (25x i.zoom) 29.8mm Wide Angle Leica Lens HYBRID OIS+ with Active Mode Manual Ring 5.1-Ch Surround Sound System Zoom Mic and Wind Noise Canceller 20.4 Megapixel Still Pictures Creative Control (4 Effects) HC-X920K $1099 Easy Operation & Usability 3.5 3D Touch LCD Screen (1.15M) 0.24 Electronic Viewfinder Level Gauge Focus Assist, Composition Guide Lines Intelligent Auto (ia) Mic and Headphone Input, Accessory Shoe Playback / Networking Advanced Highlight Playback Easy Connecting, Easy Viewing Wi-Fi including Real Time Broadcasting, Remote Shooting, Home Monitoring and Wireless TV Playback Full HD
36 Active Style
37 HX-DC3 Shooting Performance High Sensitivity 1MOS Sensor 5x Optical Zoom, 15x Intelligent Zoom F3.5 Panasonic Lens Active Image Stabilization Full HD Recording 1080/60i 40mm Wide Angle Lens 16 Megapixel Still Picture Recording 10fps Burst Shooting Panorama & HDR Shooting Modes Easy Operation & Usability 3.0 Rotating LCD Compact and Slim Design (162 grams) Intelligent Auto MPEG-4 AVC/H.264 iframe recording format EyeFi Connect Editing, Archiving and YouTube/Facebook Uploading $229 15x i.zoom Active E.I.S
38 HX-WA30
39 HX-WA30 Shooting Performance High Sensitivity BSI 1MOS Sensor 5x Optical Zoom Intelligent 18x Zoom Active Image Stabilization Full HD Recording 1080/60i 28mm Wide Angle Lens 16 Megapixel Still Picture Recording Super Slow Motion Video (240fps) Panorama & HDR Shooting Modes Creative Control (12 Effects) 10fps Burst 3MP Easy Operation & Usability 10 meters waterproof, Dustproof, 1.5M Shockproof, -10 o C Freeze-proof Wi-Fi 2.6 Rotating LCD Intelligent Auto MPEG-4 AVC/H.264, iframe Recording Format $379 Active E.I.S
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41 HX-A100 Shooting Performance 1MOS BSI Sensor F2.5 Panasonic Lens Active Image Stabilization Full HD Recording 1080/60p (MPEG4) 28mm Wide Angle Lens 2.8 Megapixel Still Picture Recording Level Shot Function Waterproof to 1.5M, Dustproof Slow Motion Video $379 Easy Operation & Usability Wi-Fi with Real Time Broadcasting via UStream, Remote Shooting, Easy Uploading and Sharing Small and Lightweight no Helmet required Ear hook and Adjustable Armband Included Optional Multi Mount Micro SD/SDHC
2014 AVAILABILITY DMC-GH4HEB-K DMC-GH4EB-K DMC-GH3AEB-K DMC-GH3EB-K DMC-G6WEB-K DMC-G6KEB-K DMC-G6EB-K
LUMIX G 2014 AVAILABILITY DMC-GH4HEB-K DMC-GH4EB-K DMC-GH3AEB-K DMC-GH3EB-K DMC-G6WEB-K DMC-G6KEB-K DMC-G6EB-K DMC-GX7CEB-K/S DMC-GX7KEB-K/S DMC-GX7EB-K/S DMC-GM1KEB-K DMC-GM1KEB-S DMC-GM1KEB-D DMC-GF6KEB-K
$300 Trade-in Bonus SPRING INSTANT SAVINGS. June 3 June 17, With qualifying trade in of working Digital ILC Camera
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SUMMER INSTANT SAVINGS
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$100 OFF GH5 Battery Grip (DMW-BGGH5) w GH5 Body/GH5LK Purchase $ $100 $249 99
G85 with 12-60mm + FREE 45-200mm SAVE $549.99 G9 with 12-60mm SAVE $700 GH5S Body Only (DC-GH5S) ** DP REVIEW GOLD AWARD WINNER New Dual Native ISO range,160-51,200,10.2mp Sensor, High Bit rate,10bit 4:2:2
$100 OFF GH5 Battery Grip (DMW-BGGH5) w GH5 Body/GH5LK Purchase $ $100 $249 99
G9 with 12-60mm SAVE $700 G85 with 12-60mm SAVE $200 GH5S Body Only (DC-GH5S) ** DP REVIEW GOLD AWARD WINNER New Dual Native ISO range,160-51,200,10.2mp Sensor, High Bit rate,10bit 4:2:2 4K 60p, designed
FALL INSTANT SAVINGS G SERIES CAMERAS Mark Toal
August 19-August 25, 2018 FALL SAVINGS G SERIES CAMERAS Mark Toal Final GH5S Body Only (DC-GH5S) ** DP REVIEW GOLD AWARD WINNER New Dual Native ISO range,160-51,200,10.2mp Sensor, High Bit rate,10bit 4:2:2
$100 OFF GH5 Battery Grip (DMW-BGGH5) w GH5 Body/GH5LK Purchase $ $100 $249 99
Annie Griffiths SAVE $500 G9 and GH5 camera bodies SAVE $400 GH5 or G9 with Leica 12-60mm Final GH5S Body Only (DC-GH5S) ** DP REVIEW GOLD AWARD WINNER New Dual Native ISO range,160-51,200,10.2mp Sensor,
$100 OFF GH5 Battery Grip (DMW-BGGH5) w GH5 Body/GH5LK Purchase $ $100 $249 99
Annie Griffiths G9 with 12-60mm SAVE $400 G85 with 12-60mm SAVE $300 Final GH5S Body Only (DC-GH5S) ** DP REVIEW GOLD AWARD WINNER New Dual Native ISO range,160-51,200,10.2mp Sensor, High Bit rate,10bit
FALL INSTANT SAVINGS. September 23-29, 2018 August 19-August 25, 2018
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GX8 with *MODELS ELIGIBLE FOR 3 YEAR WARRANTY OFFER AT AUTHORIZED US PANASONIC IMAGING DEALERS
GX8 with INSTANT REBATES AND BUNDLES ON LUMIX GH4 & GX8 CAMERAS 05/29-06/04/16 Lumix G Series Camera Promotions Price SAVINGS Final Price GH4 Camera Body (DMC-GH4KBODY)* Award Winning, Professional DSLM,
SAVE UP TO $500 on Professional Grade Cameras
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FINAL WEEK SUMMER INSTANT SAVINGS. September 2-8, 2018 August 19-August 25, $400 Trade-in BONUS for G9 + $200 IR
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TG 2 Black. Maximum toughness for extreme situations
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