Highest Picture Quality in its Class with 4.13 Megapixels. Versatile Photographic Range with 4X Optical APO Zoom GT Lens. Ultra-speedy Operation

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Gary Bates
6 years ago
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1 Highest Picture Quality in its Class with 4.13 Megapixels Versatile Photographic Range with 4X Optical APO Zoom GT Lens Ultra-speedy Operation Shooting Performance with one of the top-level AF/AE Functions Easy, Convenient Operation Sharp, Refined Design 1

2 Target Consumers Business Users whose profession is creating and processing images Mobile users Intelligent early adopters Recording Art Home users People who make use of images for business purposes Pictureoriented PC users Photography buffs Hobbyists Play 2

3 Target Consumers MAIN TARGET USERS: The DiMAGE S404 is aimed at a younger age bracket, especially for people who are interested in latest technique. People who want high performance in terms of quality, features, imaging, convenience and portability. Characteristics of these target users: They are able to use PCs and Internet without serious difficulty. They look for a compact zoom camera with high pixel number and high performance They are happy to pay for items they find valuable. They are somewhat discriminating about picture quality, not oversly fastidious about photography or functionality, and want to take pictures manually when they want or need to. They feel that 3X zoom is not enough, but combine importance to portability. They place emphasis on practicality, such as easy operation and superb operability They are aged in the mid-thirties and have no discomfort using mobile phones. 3

4 High Image Quality 4.13 Megapixel (total) 1/1.8 inch CCD Specially Developed Image Process System CxProcess ( Clear and Excellent Images ) for Minolta DSCs like DiMAGE 7 More faithful reproduction of gradations by using 12 bit A/D conversion Fine print quality It is possible to make enlargements up to A4 (Inkjet printer resolution) Accurate reproduction of colour, faithful to the original, in smooth gradations 4

5 Versatile Photographic Range with GT 4X Optical APO Zoom Lens Minolta GT 4X APO Compact Zoom Lens with mm* AD (Anomalous Dispersion) glass elements Two double-sided aspheric glass elements Optical System widest angle 11 elements in 9 groups greatest telephoto Details can be kept sharp by suppressing colour aberration The optical performance is good enough for use in every pixel in each focal length Clearer reproduction of smaller objects Aspheric lens (moulded glass aspheric lens) Anomalous dispersion glass * Equivalent to 35mm format 5

High Image Quality 12 bit A/D (Analogue to Digital) Converter New LSI (Large Scale Integration) Chip for Super Fast Image Processing 8bit Output 8bit Output 12bit Input 10bit Input 12 bit

6 High Image Quality 12 bit A/D (Analogue to Digital) Converter New LSI (Large Scale Integration) Chip for Super Fast Image Processing 8bit Output 8bit Output 12bit Input 10bit Input 12 bit A/D processing - discriminates 4096 levels of R, G, and B for each pixel Accurate reproduction of colour faithful to the original, in smooth gradations Superior image fidelity and quality 6

7 Versatile Photografic Range Minolta GT Optical 4X Zoom with 2.2X Digital Zoom 4X Optical Zoom + 2.2X Digital Zoom = 8x Zoom Ratio 35mm (Wide Angle) to 308mm (Telephoto)* Super Macro up to 10 cm from the lens Large Aperture f3.0-3,6 zoom lens. * Equivalent to 35mm format Suitable for a variety of applications ranging from landscape photos, to travel, and business purposes Macro performance makes it suitable for shooting both insects and flowers With the Digital Zoom the image size is even 1024 x 768 Pixel Versatile range, with an edge over its rivals 7

In special cases the digital zoom should

This Super Telephoto lets objects appear

8 Focal lengths from 28mm to 50mm are suitable for wide angle photos, especially architecture. 28 mm 35 mm 50 mm 100 mm 115 mm 140 mm Mid-range focal lengths and short telephoto are the best choice for shooting portraits without standing too close to the subject. 200 mm 222 mm 285 mm 308 mm 400 mm Telephoto lenses bring the objects closer and make good nature and sports photos (200mm and more). In special cases the digital zoom should be activated. This Super Telephoto lets objects appear even closer. optical optical digital DiMAGE 7i mm (digital up to 400mm) optical digital digital 8 DiMAGE X mm (digital up to 222mm) optical digital DiMAGE F mm (digital up to 285mm) 28mm 35mm 50mm 100mm 200mm 300mm 400mm 500mm All focal lengths correspond to 35mm format. DiMAGE S mm (digital up to 308mm)

9 Ultra-Speedy Operation New LSI (Large Scale Integration) Chip for Super Fast Image Processing as the DiMAGE 7 Doubled buffer memory capacity of 32 MB for 6 shots Starts, shoots and plays back with minimal time lag Basic shoot-and-view operation can be done instantly, over and over with no hassle Button operation backed up with quick response Shooting Performance with one of the Top-Level AF Functions The high-performance AF is among the best in its class High-precision 3-point wide AF with center cross-hair (like in the DiMAGE 7) Focus Area selection Multiple-segment (270 segments) metering Manual focus Easy, accurate focusing and exposure compensation 9

10 Shooting Performance Variety of intelligent shooting functions Exposure Modes (Program/Aperture/Manual) Digital Subject Selection (Macro, Portrait, Landscapes, Night Portrait, Text and Macro & Text) Bulb (max. 15 sec) ISO Setting Auto/64/100/200/400 Digital Effect Controll (Contrast, Saturation) Movie Recording with Audio (60 sec. max.) Voice Memo (15 sec. max.) Exposure Compensation and Bracketing Continuous Drive: 1.3 frames/sec. White-Balance Auto, Custom, Preset (daylight, cloudy, tungsten, fluorescent) Remote Control (RC-3 optional) PIM (Print Image Matching) Offers a high level of freedom by letting you use manual shooting to make the most of the megapixel resolution and high magnification Well-suited for mobile use 10

to switch the monitor on/off Operations and settings with the controller key are no problem for the cell-phone generation

11 Easy, Convenient Operation 4-Way Key Controller & Simple button layout Fully automatic for simple, dependable operation Wave-type sound effect and shutter sound are reassuring and appealing 4-Way Key Controller Menu button Quick View button button to switch the monitor on/off Operations and settings with the controller key are no problem for the cell-phone generation Possible to just push the button and let the camera do the work Sounds from button and shutter operation ensure confidence and enjoyment 11

DiMAGE S304 (different shade) Feels thinner than it actually is, and the highgrade

12 Sharp, Refined Design More compact and advanced than other manufactures` models, with an aluminium case Extremly small front projection area Different color to DiMAGE S304 (different shade) Feels thinner than it actually is, and the highgrade design makes it a joy to hold Suitable for any user. Metal finish with solid and textured feel 12

13 Bundled Software DiMAGE Image Viewer Utility Software Driver software for USB mass-storage devices (compatible to Win XP) Movie playback utility software: Quick Time 5 Still-image photofinishing software: ArcSoft PhotoImpression 3.0 Standard accessories Neck strap Lens cap CompactFlash Card (16MB) AV cable USB cable The operating system recognizes the camera s CompactFlash card as an external storage device, allowing the user to open the image file directly, or to drag and drop them to the computer s hard disk 13

14 Differences between DiMAGE S404 and S304 DiMAGE S404 DiMAGE S304 Number of pixels (total/effective) 4.13 Megapixels/3.95 Megapixels 3.34 Megapixels/3.17 Megapixels Buffer memory capacity 6 shots (32 MB) 3 shots (16 MB) Capturing interval about 0.8 sec. about 1 sec. Continuous drive about 1.3 fps about 1 fps Histogram display of captured images yes no Macro & Text digtal subject selection yes no Camera sensitivity Auto: ISO Select: ISO 64/100/200/400 Digital zoom magnification 2.2X 2.0X Movie clip size 284 x x 240 Enlarged playback magnification 2X, 2.5X, 3.5X 2X, 2.5X, 3.2X ISO Control of short distance flash ISO according to distance fixed at ISO 200 AE metering segments Demo mode yes no Data display selectable in quick view yes no Flash exposure compensation On or Off while auto flash mode fixed Shutter sound effect Additional menu option for shutter sound only No menu option for shutter sound only Visibility of unselected options in display Easy to distinguish what is selected Dimmed, difficult to distinguish what is selected Reminder to reset date after battery change Continous display until resetting is performed only once, for 3 seconds restart operation after power saving mode Partially depressing shutter button no Distance display during manual focus bar graph numerical 14 Auto: ISO Select: ISO 100/200/400/800

Superior Image Quality with 8.0 Megapixel 2/3 type CCD. Anti-Shake System (AS) The world s first VGA-size EVF. Minolta GT-Lens mm

Superior Image Quality with 8.0 Megapixel 2/3 type CCD Anti-Shake System (AS) The world s first VGA-size EVF Minolta GT-Lens 28-200mm Wider Range of System Accessories - Telephoto and wide angle conversion