Working Workflows: Red and Beyond

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1 Working Workflows: Red and Beyond New Formats and Deliverables Gary Adcock Studio 37 RIchard Harrington RHED Pixel

2 Purpose A clear discussion of emerging formats and technology Discuss appropriate scenarios for implementation Examine the pros and cons of each format Discuss production and post workflows

3 Gary Adcock Studio 37 ICG Training Committee NAB Director of Photography Workshop Chair Workflow Technologist

4 Richard Harrington RHED Pixel Certified Instructor Adobe & Apple Author 25 books Director/Editor

5 Recent Workflows Things you should be doing now

6 Recent Workflows RED Footage Web Video & Content Metadata

7 Red

8 Red Workflow Shoot in 4K Deliver in 1080 or 2K Data is Everything OnSet Color

9 Shoot in 4K Acquire at Max Resolution Quad HD can save you Greatest Control Workflow Issues

10 Delivery 4K Uncommon 1080 Tape-Based Red Rocket is Your Friend

11 Data OnSet Post Delivery Backup

12 OnSet Color Learn to Love LUTs Virtual Color Space Always Rec 709 Color Freedom

13 Web Sites and Web Video How to integrate web content into a professional video Garbage In Garbage Out

14 Web Content Websites Web Video Flash Animation

15 Websites Still Capture Mac OS Snapz Pro Camtasia Snaggit

16 Websites Footage Capture ishowu Camtasia

17 Web Video Download MPEG-4 or F4V Resize with AE Hijack with Safari Screen Capture

18 Flash Animation Determine if Vector Convert with After Effects Export from Flash Use Screen Recorder

19 Metadata It s Data About Data (thrilling... we know)

20 Who is this

21 It s all about the Metadata

22 It s Everywhere OnSet Studio Archive Delivery

23 It s Everywhere OnSet!"#$% &'('#)*+,'*-+./0%12'3( Studio

24 It s Everywhere OnSet Studio Archive Delivery

25 Web Content Websites Web Video Flash Animation

26 Emerging Right Now Things you should be looking today

27 Emerging Right Now Stereoscopic 3D Video DSLR Video

28 Stereoscopic 3D It s coming at you

29 Stereoscopic 3D Video Avatar All About Broadcast Acquisition Post Delivery

30 Avatar Number One Film of all Time Two-Years Faster Than Titanic 85% Audience Choose 3D $3-5 Surcharge

31 Broadcast CES Show 3D-centric Launching in 2010 ESPN Disney Discovery DirectTV Upgrade Your TV

32 Acquisition Wild Wild West At Least 12 Competing Technologies Standards War in Post Sony & Panasonic One-Piece Solutions

33 Post Avid Current Leader High-End Finishing Systems Required Tape vs Tapeless Monitoring Issues

34 Delivery Multi-format Polarized Anaglyph Competitors Dolby RealD 3ealty

35 What Can You Do with a DSLR? The cameras offer lots of options...

36 Genres Dramatic Documentary Spot Music Video Short Form

37 The Pros Lens Selection Depth of Field Low-Light Sensitivity Quality-to-Cost Ratio Tapeless Workflow

38 Lens Selection

39 Lens Selection

40 Depth of Field

41 Depth of Field

42 Depth of Field

43 Low-Light Sensitivity

44 Quality-to-Cost Ratio

45 Tapeless Workflow

46 The Cons Tapeless Workflow Add On Gear Often Essential Poor Audio Quality Sync Sound Workflow

47 Tapeless Workflow

48 Add On Gear Often Essential

49 Poor Audio Quality

50 Sync Sound Workflow

51 Sync Sound Workflow

52 Editing Workflow The Files Aren t Ready to Edit

53 Editing Workflow Transfer and Backup Identify Editing Platform Transcode to the Correct Format Add Essential Metadata Edit & Archive

54 Browse with Adobe Bridge

55 Browse with Cover Flow

56 Transcode Apple Compressor MPEG Streamclip Important to identify correct codec and editing platform Test thoroughly Save and distribute settings

66 Tools and Techniques Get the job done faster

67 Tools and Techniques After Effects Image Capture ishowu Episode Pro MPEG Streamclip

68 After Effects Process multi-formats SWF FLV & FV4 Resize video tinyurl.com/aeresizer

69 Image Capture Included with Mac OS Recognizes consumer & pro cameras Can convert to other codecs that you have loaded

70 ishowu Screen capture utility ishowu HD not needed if only capturing screens Make your own presets

71 Episode Pro Transcode to and from numerous formats Customizable broadcast delivery

72 MPEG Streamclip Free conversion utility Can capture URL streams Supports many formats

73 The Future Things you should be getting ready for

74 The Future Look-Up Tables Raw Video

75 Look-Up Tables Tagline

78 Not Just Color Look Up Tables It s about the Luma Its about making the image look the same in post as it does on set

79 Raw Video Tagline

80 Raw is here ARRI RED Sony (soon) Silicon Image Phantom DSLRs

81 Questions & Answers We ll Do Our Best (and we re here all week)

82 Keep In Touch Richard Harrington RHED Gary Adcock Studio 37

83 RICH HARRINGTON Office facebook.com/richharringtonstuff linkedin.com/in/richardharrington RichardHarringtonBlog.com

84 BOOKS BY RICHARD HARRINGTON

GARY ADOCK 312.243.3244 Office www.studio37.com facebook.

85 GARY ADOCK Office facebook.com/garyadcock linkedin.com/in/garyadcock

86 Working Workflows: Red and Beyond New Formats and Deliverables Gary Adcock Studio 37 RIchard Harrington RHED Pixel

87 Working Workflows: Red and Beyond New Formats and Deliverables Gary Adcock Studio 37 RIchard Harrington RHED Pixel

EDITING HDSLR Video. with Adobe Creative Suite 5 Production Premium. Wednesday, September 22, 2010

EDITING HDSLR Video. with Adobe Creative Suite 5 Production Premium. Wednesday, September 22, 2010 EDITING HDSLR Video with Adobe Creative Suite 5 Production Premium Goals of session The Benefits of DSLR Video The DSLR Workflow Gear Recommendations Publishing the Video Richard Harrington RHED Pixel