For Immediate Release 20 January, 2015

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1 For Immediate Release 20 January, 2015 Canon New IXUS 165 and IXUS 160 Digital Compact Cameras Compact Body, Versatile Features, Easy Control and 8x Zoom Power The Perfect Entry Models for Everyday Shooting of High Quality Images at Up to 20-Megapixel Canon today introduces the new IXUS 165 and IXUS 160 digital compact cameras that feature a highly portable stylish and slim body combined with easy operation, improved 20-megapixel image sensor and a host of advanced technologies including DIGIC 4+ digital image processor, 8x optical zoom power, Creative Filters and 32 Scene Detection modes to cater to different shooting situations, making it effortless for entry users to capture everyday moments in high quality images. 20-Megapixel Image Sensor and DIGIC 4+ Digital Image Processor to realize high quality images IXUS 165 and IXUS 160 are equipped with a 20-megapixel CCD image sensor for high resolution and detailed images. Coupled with DIGIC 4+ digital image processor which can effectively reduce noise in high ISO shooting, outstanding and sharp images can be ensured even in low-light situation. 8x Optical Zoom Lens for flexible and effortless close-up and distant shots IXUS 165 and IXUS 160 feature a 28mm wide-angle 8x optical zoom lens, realizing a wide shooting range to capture both distant scenery and close-up subjects effortlessly and allow for more versatile framing. At 28mm wide-end, wide open landscapes and group photos can be easily captured even within a limited space, while the 8x zoom power can capture far away subjects flexibly in brilliant details. The cameras also support 1cm Macro shooting for capturing close-up shots of tiny objects with incredible details. In particular, IXUS 165 is integrated with a lens-shift type Optical Image Stabilizer (IS) to facilitate steady handheld shooting in low-light and long range situations to ensure sharp images.

2 Intelligent IS for steady movies and sharp images IXUS 165 is equipped with an Intelligent IS for enhanced shooting stability. Working in complement with Scene Detection technology, the Intelligent IS can automatically optimize image stabilization performance by switching to one of the 8 image stabilization modes that cater to different situations for both photo and movie shootings. The corresponding icons will be displayed when shooting in Auto mode, keeping users well informed of the stabilization modes in use. These modes, including Hybrid IS dedicated for movie shooting and Active Tripod, can guarantee easy creation of clear images and steady movies no matter you are taking macro shots, moving subjects, using a tripod, recording movies with tele-zooming or shooting while walking with handheld camera. Scene Detection technology to achieve the best images effortlessly The Scene Detection technology in IXUS 165 and IXUS 160 can automatically detect shooting distance, lighting condition, color temperature and moving subjects etc, and adjust to the best possible camera settings among 32 shooting scenes to capture the scene easily. Even entry users can capture perfect images in different situations across a range of lighting conditions. In addition to moving portraits, even non-human moving subjects can also be identified and locked with sharp focus and right exposure. Also, with Spotlight and Facial Shadow Portraits modes, lighting condition will be analyzed for the optimal exposure and flash setting, making the subjects look natural and eye-catching. HD Movie Shooting with Dynamic IS and Powered IS IXUS 165 and IXUS 160 support HD movie shooting 1. For steady movie result, IXUS 165 is equipped with a built-in Dynamic IS and Powered IS to reduce shakings caused by handheld shooting at both wide-end and tele-end. Work perfectly with Scene Detection technology, the cameras can intelligently select the optimal settings for up to 21 pre-set scene modes for movie shooting. Various Creative Filters for fun and special effects IXUS 165 and IXUS 160 offer a wide range of creative filters for easy and instant creation of fun photos and movies. Miniature Mode can create a miniature-scale 1 Records at 1280 x 720 pixels; actual frame rate is 25fps

3 effect similar to Tilt-Shift lens. With the adoption of Time-Lapse Movie 2, movies with interesting fast motion effects can be created. Fish-eye Mode mimics the distortion of a fisheye lens which expands the central area of an image to create a convex effect. Toy Camera Mode can create a special effect similar to a pinhole camera with 3 color settings available. Low Light Shooting mode 3 and Live View Control mode to cater for different environments IXUS 165 and IXUS 160 feature a Low Light Shooting mode 3 supporting up to ISO Even shooting in dark or low-light environment where flash is not allowed, more light can still be captured with the higher ISO speed that shortens the exposure time to avoid image blur caused by hand shaking, resulting in sharper and brighter images. In addition, with Live View Control mode, even entry users can adjust image s brightness level, color saturation and color tone easily on one single screen according to needs and individual preferences. The desired result can be ensured easily with the real time preview capability. Slim, stylish body in multiple colors and LCD monitor for personal shooting style IXUS 165 and IXUS 160 refine the slim body design even further. IXUS 160 is available in Black, Silver, Red and White while IXUS 165 comes in Silver, offering a vast choice of colors to match with your unique style and personality. The cameras are also equipped with a 2.7-inch 230,000-dot LCD monitor to facilitate easy framing from any angle ideal for daily image capture. 2 Time-lapse movie with miniature effect recorded at 1280 x 720 pixels (5/2.5/1.25 fps); actual frame rate is 25fps 3 Image resolution is approx. 5-megapixel

4 IXUS 165 Easy Control in Stylish Body for capturing daily happiness 20-megapixel CCD image sensor DIGIC 4+ Digital Image Processor 28mm wide-angle 8x optical zoom lens with optical image stabilizer (IS) 1cm Macro shooting Creative Filters including Fish-eye, Miniature 1 and Toy Camera modes 2.7-inch LCD Scene Detection technology, maximum up to 32 different scenes and supporting movie shooting Intelligent IS optimizes image stabilization HD movie shooting 2 with Dynamic IS and Powered IS Low light shooting mode 3 and Live View Control mode 1 Time-Lapse movie with miniature effect recorded at 1280 x 720 pixels (5/2.5/1.25 fps); actual frame rate is 25fps 2 Records at 1280 x 720 pixels; actual frame rate is 25fps 3 Image resolution is approx. 5-megapixel IXUS160 Best choice for beginners with Easy Control 20-megapixel CCD image sensor DIGIC 4+ Digital Image Processor 28mm wide-angle 8x optical zoom lens 1cm Macro shooting Creative Filters including Fish-eye, Miniature 1 and Toy Camera modes 2.7-inch LCD Scene Detection technology, maximum up to 32 different scenes and supporting movie shooting HD movie shooting 2 Low light shooting mode 3 and Live View Control mode 4 color variations: Black, Silver, Red, White 1 Time-Lapse movie with miniature effect recorded at 1280 x 720 pixels (5/2.5/1.25 fps); actual frame rate is 25fps 2 Records at 1280 x 720 pixels; actual frame rate is 25fps 3 Image resolution is approx. 5-megapixel

5 The Canon s new IXUS 165 and IXUS 160 digital compact cameras are now available for sale with suggested retail prices of HK$1,480 and HK$1,280 respectively. IXUS 165 only available in Canon Online Store. Accessories for IXUS 165 and IXUS 160 and respective suggested retail prices are as follows: Model Suggested Retail Price NB-11LH Battery Pack HK$400 CB-2LFE Battery Charger HK$480 ACK-DC90 AC Adapter Kit HK$550 HF-DC2 High Power Flash HK$1,280

6 About Canon Hongkong Company Limited Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera Kwanon in Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-1100 in 1970 and the world's first inkjet printer BJ-80 in Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2013, Canon's global revenue was US$35.5 billion. One of the company s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK adheres to Canon s corporate philosophy of kyosei (coexistence), which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more information about Canon Hongkong, please visit our website: #### This press release is distributed by Canon Hongkong Company Limited - Domestic Consumer Imaging and Information Group. This press release can be downloaded at

7 Specifications IXUS 165 IXUS 160 Image Sensor Type 1/2.3 Type CCD Camera Effective Pixels Approx megapixel Lens Focal Length 28mm (W) - 224mm (T) (35mm film equivalent) Optical Zoom 8x Focus Range Auto Macro 1cm - infinity (W) / 1.3m - infinity (T) 1cm - 50cm (W) Image Stabilizer (IS) System Lens-shift type - Digital Image Processor DIGIC 4+ LCD Monitor 2.7-inch LCD (Approx. 230K dots) Focus Modes AF Metering System Evaluative* 1 / Center-weighted average / Spot* 2 * 1 Control to incorporate facial brightness in Face AiAF * 2 Fixed to center Exposure Compensation +/- 2 stops in 1/3-stop increments (Still Images) ISO Speed Auto, ISO (Standard Output Sensitivity, Recommended Exposure Index) White Balance Auto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom Shutter Speeds 1-1/2000 sec (Total shutter speed range) Aperture Type Circular Maximum f/number f/3.2 (W) - f/6.9 (T) Flash Flash Range Flash Modes Shooting Specifications Shooting Modes 50cm - 3m (W) / 1.3m - 1.5m (T) Auto*, On, Slow-Synchron, Off * Red-eye Correction Auto* 1, P, Live View Control, SCN* 2, Creative Filters* 3, Movie, Digital IS* 4 * 1 Smart Auto also available for movies * 2 Portrait, Face Self-Timer, Low Light, Snow, Fireworks, Long Shutter * 3 Fish-eye, Miniature, Toy camera, Monochrome, Super Vivid, Poster * 4 IXUS 160 only Digital Zoom Still Images/Movies: Approx. 4x (up to approx. 32x in combination with optical zoom) Continuous Shooting Approx. 0.8 shots/sec (In P mode) Approx. 2.2 shots/sec (In Low Light mode) Number of Images Shot Approx. 200 images Approx. 220 images

8 (CIPA compliant) Approx. 260 images (Eco Mode) Approx. 300 images (Eco Mode) Recording Specifications Recording Media SD memory card, SDHC memory card, SDXC memory card Data Type Still Images JPEG (Exif 2.3 supported) Movies MOV (Image data: H.264 / Audio data: Linear PCM - monaural) Number of Recording Still Images Large: 5152 x 3864 Medium 1: 3648 x 2736 Pixels Medium 2: 2048 x 1536 Small: 640 x 480 Movies Standard: (25 fps), (30 fps* 1 ) * 1 Actual frame rate is fps Interface Unified digital input/output (Hi-Speed USB, Audio and Video output supported) Power Source Battery Pack NB-11L Compact Power Adapter CA-DC10 AC Adapter Kit ACK-DC90 Dimensions (L x H x D) mm (CIPA compliant) Weight (CIPA compliant) Approx. 112g (Camera body only) Approx. 128g (Including battery & memory card) All data is based on Canon s standard testing methods. Subject to change without notice. Approx. 111g (Camera body only) Approx. 127g (Including battery & memory card)

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