Analýza možností prodeje elektronického obsahu zájmového portálu"
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1 MASARYKOVA UNIVERZITA FAKULTA INFORMATIKY " Analýza možností prodeje elektronického obsahu zájmového portálu" DIPLOMOVÁ PRÁCA" Tomáš Muška Brno, 2013"
2 Prehlásenie Prehlasujem, že táto diplomová práca je mojím pôvodným autorským dielom, ktoré som vypracoval samostatne. Všetky zdroje, pramene a literatúru, ktoré som pri vypracovaní používal, alebo z nich čerpal, v práci riadne citujem s uvedením úplného odkazu na príslušný zdroj. " Vedúci práce: Ing. Leonard Walletzký" 2
3 Poďakovanie V prvom rade sa chcem poďakovať vedúcemu práce Ing. Leonardovi Walletzkému za pomoc a nekonečnú trpezlivosť pri vzniku práce. " V druhom rade spoločnosti LB International, s.r.o, ktorá je prevádzkovateľom záujmového portálu ktorý sa v práci používa ako vzor. " A v neposlednom rade aj portálom publero.com, publico.sk a ibux.sk za neoceniteľné rady a dáta." 3
4 Abstrakt Diplomová práca Analýza možností prodeje elektronického obsahu zájmového portálu sa zaoberá rozobraním dostupných možností na predaj elektronického obsahu portálu a samotného javu elektronických publikácií na tuzemskom a medzinárodnom trhu. Históriou vzniku a dostupnými technológiami na výrobu e-bookov. " Možnosťami šírenia a predaja publikácií cez rôznych providerov týchto služieb." Rozoberá vhodnosť jednotlivých formátov e-bookov a ochranu práv obsahu." Rozoberá a popisuje procesy k tomuto potrebné a ich BPM notáciu. " V závere je vypracovaný business plán stavaný na konkrétne médium, ktorého obsah má byť predávaný a na jednotlivých providerov týchto služieb. Námatkovo - issuu.- com, publero.cz, rôzne internetové kníhkupectvá ako napr. martinus.sk alebo amazon.com." Ďalšími možnosťami je predaj cez Apple ibookstore, či vytvorenie vlastného webu a vlastného predajného systému s tým spojeného. " V neposlednom rade sa práca venuje aj potenciálnemu koncovému zákazníkovi a vhodnosti jednotlivých riešení pre masové rozšírenie publikácii čo najširšiemu množstvu ľudí a maximalizácii zisku." Kľúčové slová elektronický obsah, elektronické publikácie, business model, BPMN, záujmový portál, predaj, podnikové procesy" 4
5 Obsah 5
6 1) Úvod 6
7 2) Elektronické knihy a čítačky elektronických kníh 2.1 Definícia e-book a čítačka elektronických kníh " E-book, alebo elektronická kniha, je publikácia v dĺžke normálnej tlačenej knihy v elektronickej podobe obsahujúca digitalizované texty, alebo obrázky, prípadne iné interaktívne prvky. Oxfordský slovník definuje elektronickú knihu ako elektronickú verziu tlačenej knihy, faktom však je, že elektronická publikácia môže existovať aj bez svojho tlačeného vzoru. E-book môže byť vytvorený konverziou tlačeného textu do optimalizovaných formátov pre čítanie na obrazovke, alebo môžu byť vytvorené priamo v špecializovaných editoroch. " " Čítačka elektronických kníh môže byť akékoľvek elektronické zariadenie schopné zobraziť text knihy v danom formáte. Od dedikovaných elektronických čítačiek dokumentov (napr. Amazon Kindle) cez tablety (napr. Apple ipad) až po najrôznejšie chytré telefóny, či PDA. " 2.2 História " Podobne ako v mnohých oboroch, aj pri elektronických knihách nastávajú nezrovnalosti v tom, kedy a kto daný objekt vynašiel. " V prípade elektronických kníh (e-bookov) sa za všeobecný počiatok pokladá rok 1971, kedy Michael Hart založil Project Gutenberg s cieľom umožniť ľuďom bezplatný prístup k elektronickým dokumentom. Prvou elektronickou publikáciou bola Ústava Spojených štátov amerických. Project Gutenberg má v databáze momentálne cez titulov v najrôznejších non-drm formátoch a jazykoch." Rozvoj elektronického šírenia obsahu bol spočiatku pomalý kvôli chýbajúcim technológiám. Knihy bolo nutné prepisovať ručne, chýbali záznamové médiá a internet bol v plienkach. S masovým rozšírením internetu sa začali rozširovať aj elektronické publikácie." Medzi prvé nosiče, na ktorých sa okrem stolných počítačov dal elektronický obsah čítať, boli PDA (personal digital assistent) ako napr. Apple Newton z roku PDA boli neskôr odsunuté pre svoju zastaralosť na vedľajšiu koľaj chytrými telefónmi (smartphone). " V roku 1993 spoločnosť Digital Book, Inc. ponúkala prvých päťdesiat kníh na floppy disk nosičoch vo formáte DBF (digital book format)." V roku 1998 boli predstavené prvé dedikované čítačky elektronických kníh Rocket EBook a SoftBook. Rovnako v tomto roku bolo pridelené aj prvé ISBN(international standard book number) elektronickej knihe a začína sa distribúcia na CD nosičoch. " 7
8 V roku 2000 predstavila firma Microsoft svoj softvér Microsoft Reader určený pre stolné počítače a laptopy bežiace na operačných systémoch Windows. Microsoft Reader priniesol ďalší prielom v možnosti čítania elektronického obsahu. Bol vybavený možnosťami zoomovania obsahu, vytvárania poznámok, slovníkom, či možnosťou zvýrazňovania textu. " Stephen King zverejnil svoju novelu Riding the Bullet v elektronickej podobe pre PC. Za 24 hodín sa stiahlo viac ako kópií." V roku 2004 firma Sony v Japonsku vydala prvú čítačku kníh so zobrazovacím displejom na báze elektronického papiera - Sony Libré. " V roku 2006 potom oficiálne pre celosvetovú distribúciu Sony Reader, ktorý sa predáva doteraz v rôznych aktualizovaných verziách. " Hlavný prelom v distribúcii elektronických kníh ale spravila americká e-commerce spoločnosť Amazon so svojou čítačkou Kindle v roku 2007 a predajom elektronických publikácií na svojich stránkach. " V roku 2007 firma Apple predstavila svetu svoj prvý smartphone s názvom iphone a hudobný prehrávač ipod Touch. Hoci tieto zariadenia nie sú explicitne čítačkami elektronických kníh, vďaka softvérovému vybaveniu je na nich možné zobrazovať elektronický obsah." Ďalším vývojom a konkurenciou pre spoločnosť Amazon je od roku 2009 čítačka Barnes & Noble Nook, ktorá vtedy pracovala na operačnom systéme Android verzie 1.5. " Medzi najnovšie možnosti zobrazovania elektronického obsahu patria tablety ako Apple ipad, Barnes & Noble Nook Color alebo Amazon Kindle Fire." 2.3 Formáty elektronických kníh " " 8
9 Zdroje
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