For Immediate Release

Transcription

1 Media Contact: Paul J. Zakrzewski Director - Marketing (973) , ext PaulZak@sirui.com For Immediate Release SIRUI USA Launches New and Innovative Camera Bags Verona, N.J. (January 8, 2017) SIRUI USA proudly announces the launch of new SlingLite and Weekender Series camera bags to meet the needs of the most demanding photographers. The New Weekender and SlingLite Series and all 10 new models will be on display at Imaging USA in San Antonio, Texas from January 8-10, The current SIRUI bag line consists of the MyStory series of messenger bags and the Urbanite/Urbanite Pro series of backpacks, waist packs and photo briefcases. Each of these lines are manufactured with the highest quality standards and with the finest materials to insure the safety of your gear and providing great style for the user. Two additional lines have been added including the Weekender and SlingLite Series and are built with the same impeccable attention to detail and quality. In addition, the MyStory line of bags are being extended to include Black and the Urbanite Backpack 13 has been added in Grey. We are pleased to bring such a strong selection of camera bags to the marketplace with styles and sizes that will meet the needs of just about every photographer states Jeff Karp, VP SIRUI USA. With great styling, superior protection and impeccable craftsmanship, SIRUI camera bags are the ideal solution for photographers that demand the very best. MyStory Series (4 New Models) The SIRUI MyStory series of messenger bags consists of 5 sizes in three classic colors, Black(New), Indigo Blue and Dark Tan. The MyStory series was previously available in only Indigo Blue and Dark Tan and now the Black version has been added. Each bag is meticulously crafted of water-resistant waxed cotton canvas with premium quality webbing, removable slip resistant shoulder pad, YKK zippers, natural leather trim and antique silver finished hardware. The interiors are all fully configurable by the user for maximum flexibility. The high-quality materials and meticulous construction will provide long lasting protection and stylish touches that do not shout camera bag. Each bag also includes a convenient rain cover for added protection from the elements. 1

2 MyStory Mini is perfect for a mirrorless camera or small DSLR, three lenses, accessories and fits an 8 tablet. It has a convenient back zipper pocket for your documents and front zippered accessory pocket to complete the package. MyStory Tablet is a great vertical messenger style bag that will hold a mirrorless camera or small DSLR, three lenses up to a mm f2.8, accessories and fits up to a 10 tablet. The back zippered pocket is convenient for your documents and front zippered accessory pocket completes the package. (not available in black) MyStory 11 is a messenger style bag that will comfortably hold a mirrorless camera or small DSLR, three to four lenses up to a mm f4, multiple accessories and fits up to an 11 laptop. The back zippered pocket holds your documents securely and the front zippered pocket is perfect for your additional small accessories. 2

3 MyStory 13 and 15 models are our largest messenger style bags that can easily hold a full size DSLR, three to four lenses up to a mm f2.8, accessories and fits up to a 13 or 15 laptop respectively. The back zippered pocket holds your documents securely and the front zippered pocket is ideal for carrying your keys, pens and small accessories. Weekender Series (1 New Model) The SIRUI Weekender series consists of 1 style in an attractive 2 tone grey. The Weekender 13 is the first offering in the Weekender Series and is a very versatile backpack that easily converts from a photo to a standard backpack with the easily removed photo insert. The weekender 13 is designed to carry a Mirrorless camera or DSLR plus 2-3 lenses and accessories. The photo compartment is very easy to access from the side of the bag and allows the photographer to access their gear by swinging the bag around like a sling. The top section is large and expandable to hold your personal gear. The top flap and bottom panel are waterproof and a rain cover is also included to further protect your gear from the elements. Each bag is carefully crafted of water resistant 420D two tone grey nylon oxford material with premium quality webbing straps and handles. The fully vented AIR RUN back panel and fully adjustable shoulder straps provide maximum comfort. In addition, YKK zippers including the SIRUI designed Twiz-Lock security system to keep unwanted hands out of your backpack. In addition, the fully configurable and a removeable camera insert adds to this unique offering. The high-quality materials and meticulous construction will provide long lasting protection and style for the amateur and professional photographer. 3

4 SlingLite Series (4 New Models) The SlingLite Series is a fashionable sling style bag perfect for a day out with your mirrorless camera or small DSLR. The SlingLite 8 is designed to hold a mirrorless camera or small DSLR and up to 3 lenses plus accessories and an 8 tablet. The removable insert allows the bag to be converted to carry 100% personal gear. The SlingLite 8 is available in 4 attractive colors; Sand, Navy, Gray and Black. Each bag is made with water repellant 225D two-tone rip stop fabric, YKK zippers, removable photo insert, removable shoulder pad, a front zipper pocket and a convenient water bottle pockets on each side. 4

5 Urbanite/UrbanPro Series (1 New Model) The SIRUI Urbanite/UrbanPro series consists of 5 styles in Black and two styles in Grey. This series has been designed to look like an everyday bag with the strong protection you need for your valuable photographic equipment. Each bag is carefully crafted of water-resistant 420D nylon material with premium quality webbing straps and handles, YKK zippers, fully configurable interiors and includes a rain cover for added protection from the elements (except the WP). The high-quality materials and meticulous construction will provide long lasting protection and style for the amateur and professional photographer. Urbanite WP is a great bag for the photographer on the go who wants either a waist pack or a small shoulder bag. The Urbanite WP easily holds a small DSLR or mirrorless camera, 2-3 lenses, accessories and an 8 tablet. The convenient front zipper pocket and waist band pockets are great for storing additional accessories. Urbanite 13 Photo Briefcase is a perfect for a small DSLR, it can hold 3-4 lenses up to a mm f2.8 and other accessories. The hidden zippered pocket on the back is perfect for carrying your documents and small guidebooks. The two zippered front pockets can hold pens, keys, notepads and small accessories. The internal padded dividers let you safely and securely carry a laptop up to 13 and a tablet up to 10. For maximum flexibility, you can remove the camera insert for use as a traditional briefcase. The trolley strap on the back is convenient for attaching to your rolling luggage. The black material with the highlight of brown leather straps and handles makes this briefcase not only efficient but attractive. Urbanite BP 13 Backpack Grey (New Model) can carry mirrorless or DSLR, 3-4 lenses up to a mm f4 plus other accessories. The unique feature of the backpack is that the gear access is in the rear of the bag for maximum security. No one can get to your gear when it s on your back. The front internal compartment has room for a 13 laptop and the front zippered pocket can hold documents and up to a 10 tablet. The other internal compartment has room for notebooks, pens, keys and accessories, plus, it has a flow-through option that lets you place a compact tripod like the SIRUI T-004 or a long telephoto lens inside the backpack something not possible with conventional backpacks. 5

6 Urbanite BP 15 backpack can carry mirrorless or DSLR, 4-5 lenses up to a mm f2.8 plus other accessories. The unique feature of the backpack is that the gear access is in the rear of the bag for maximum security. No one can get to your gear when it s on your back. The front internal compartment has room for a 15 laptop and the front zippered pocket can hold documents and up to a 10 tablet. The other internal compartment has room for notebooks, pens, keys and accessories, plus, it has a flow-through option that lets you place a compact tripod like the SIRUI T-004 or a long telephoto lens inside the backpack something not possible with conventional backpacks. The SIRUI BP-15 comes in both black and grey. UrbanPro 13/15 backpacks are designed for on-the-go professionals who need to carry a lot of equipment but will not compromise the protection of their gear. There is ample room for multiple DSLR bodies and many lenses up to a mm f2.8. With its fully customizable interior, the UrbanPro can be configured to fit just about every professional photographer s needs. Gear can be accessed from the fully opening front or through the top load option for quick access to that favorite body and lens combination. Internal mesh pockets and provides ample space for your small accessories. With expanding side pockets and tripod straps it s easy to take your favorite SIRUI tripod along for the adventure. For additional protection, the UrbanPro series includes the SIRUI designed Twiz-Lock security system on the YKK zippers to keep unwanted hands out of your backpack. A padded, zippered compartment for your 13 or 15 laptop is 6

7 safely placed on the back of the bag. The shoulder straps are well padded and the back is vented for comfort. A removable waist belt is also included to keep the backpack close to your body for improved comfort and weight distribution. All SIRUI bags come with a 6 year warranty. Please see the SIRUI USA website for full details. For more information on the full line of SIRUI bags and all products, please visit SIRUI USA. PROD. # MODEL MAP SIRUI MYSTORY MESSENGER STYLE PHOTO SHOULDER BAGS SR0008N MYSTORY MINI (INDIGO BLUE) $ SR0008B MYSTORY MINI (DARK TAN) $ SR0008K MYSTORY MINI (BLACK) NEW $ SR0010N MYSTORY TABLET (INDIGO BLUE) $ SR0010B MYSTORY TABLET (DARK TAN) $ SR0011N MYSTORY 11 (INDIGO BLUE) $ SR0011B MYSTORY 11 (DARK TAN) $ SR0011K MYSTORY 11 (BLACK) NEW $ SR0013N MYSTORY 13 (INDIGO BLUE) $ SR0013B MYSTORY 13 (DARK TAN) $ SR0013K MYSTORY 13 (BLACK) NEW $ SR0015N MYSTORY 15 (INDIGO BLUE) $ SR0015B MYSTORY 15 (DARK TAN) $ SR0015K MYSTORY 15 (BLACK) NEW $ SIRUI URBANITE/URBANPRO PHOTO BACKPACKS AND BAGS SR3008K URBANITE WP WAIST PACK (BLACK) $ SR3013K URBANITE 13 PHOTO BRIEFCASE (BLACK) $ SR3213G URBANITE BP 13 PHOTO BACKPACK (GRAY) NEW $ SR3215K URBANITE BP BACKPACK (BLACK) $ SR3215G URBANITE BP BACKPACK (GREY) $ SR4013K URBANPRO 13 BACKPACK (BLACK) $ SR4015K URBANPRO 15 BACKPACK (BLACK) $ SIRUI WEEKENDER SERIES BAGS SR10113G WEEKENDER 13 BACKPACK (GREY) NEW $ SIRUI SLINGLITE SERIES BAGS SR5008K SLINGLITE 8 SLING BAG (BLACK) NEW $ SR5008G SLINGLITE 8 SLING BAG (GREY) NEW $ SR5008N SLINGLITE 8 SLING BAG (NAVY) NEW $ SR5008S SLINGLITE 8 SLING BAG (SAND) NEW $

8 About SIRUI USA, LLC SIRUI USA SIRUI USA, LLC is the United States independent distributor of SIRUI products. SIRUI USA is proud to provide photographic support products of exceptional quality and value, including camera and video tripods, monopods, specialty heads, camera bags, camera cabinets, mobile imaging products and filters. SIRUI USA provides sales, sales support and service in the USA. Guangdong SIRUI Optical Co., Ltd, was founded in 2001, located in Zhongshan City, Guangdong Province, in the economically developed Pearl River Delta region of China. SIRUI manufactures a full range of professional photographic and video support equipment, creating a wonderfully seamless system of camera tripods, video tripods, camera monopods, specialty tripod heads, camera bags and camera humidity control and safety cabinets. SIRUI's user friendly designs utilizes the latest technology to produce products of outstanding quality. SIRUI's diverse, international engineering group, combined with their industry leading Research and Development Department, has made SIRUI an expert manufacturer in the field of Forging Technology. Stringent quality control standards are incorporated into every segment of manufacturing, helping to make the SIRUI brand a global leader in photographic and video support equipment, providing a 6-year warranty on most products and worldwide reliable customer support. "Designed and Created in China is a source of pride for SIRUI, with its own high tech factory, modern production equipment and over 500 SIRUI-trained workers dedicated to achieving an impressive worldwide reputation for customer satisfaction and brand loyalty. 8