Multimedia Platform. Mainstream wireless multimedia expands globally with the industry s first single-chipset solution

Transcription

1 CONVERGENCE ENHANCED MULTIMEDIA MULTIMEDIA VALUE Multimedia Platform Mainstream wireless multimedia expands globally with the industry s first single-chipset solution F I N D A R E S T A U R A N T S E N D A M E S S A G E D O W N L O A D M U S I C TAKE A PHOTO MAKE A MOVIE PLAY 3D GAMES WATCH A VIDEO

2 Multimedia Platform: Mainstream wireless multimedia expands globally with the industry s first single-chipset solution THE QUALCOMM MULTIMEDIA PLATFORM HAS BEEN SPECIFICALLY DESIGNED TO DRIVE THE RAPID DEVELOPMENT AND ADOPTION OF HIGH-SPEED WIRELESS It offers a system and software solution that enables video, audio, gaming and location-based products and services for today s handsets. The industry s first-ever single-chip multimedia solution enables sleek, must-have devices that drive consumer desire through smart design, yet make no sacrifices when it comes to power and functionality. The Multimedia Platform contains chipset solutions optimized for 3G networks throughout the world including solutions for global roaming across standards. The Multimedia Platform is the industry s best solution for accelerating mainstream adoption of wireless multimedia in 3G. Manufacturers and operators can now deliver compelling wireless multimedia with up to 3.0* megapixel camera resolution for albumquality snapshots, easy-to-use portable MP3 tunes and more solutions designed to increase revenue, drive airtime usage and capitalize on 3G investments. *Select chipsets only DATA APPLICATIONS. 2

3 For Manufacturers: An integrated solution to take wireless multimedia mainstream THE QUALCOMM MULTIMEDIA PLATFORM OF CHIPSETS ALLOWS MANUFACTURERS TO OFFER SLEEK, NEW, SOPHISTICATED 3G DEVICES. THESE DEVICES BOAST INCREDIBLY HIGH-QUALITY MULTIMEDIA FEATURES AND CAN BE PRODUCED AT ATTRACTIVE PRICE POINTS THAT DRIVE MASS-MARKET APPEAL. Taking full advantage of 3G networks, handsets featuring Multimedia Platform chipsets deliver smooth, high-resolution video with CD-quality sound. They support up to 3.0* megapixel camera interfaces that bring higher-quality imaging to the cell phone. With advanced memory and fast processing speeds, they support MP3 and AAC technology to stream CD-quality audio. Advanced 3D gaming can feature position-location services, adding a whole new dimension to game play. These, and a host of additional features, form the core of the QUALCOMM Launchpad suite of applications that is fully integrated into every chipset in the Multimedia Platform. The single-chip solution also provides several other major advantages for manufacturers. By eliminating the need for multimedia co-processors, bill-of-material costs are reduced, enabling better phones at lower price points; form factors can be smaller and less power is consumed, so battery life is extended. The Multimedia Platform features chipsets optimized for major 3G standards worldwide and includes solutions with global roaming capability. With the common applications interface of the Multimedia Platform chipsets, manufacturers can reuse existing applications and quickly segment products for different markets around the world. This cuts development costs and allows for a shorter time to market to meet and beat consumer demand. All chipsets in the Multimedia Platform build on QUALCOMM s years of systems expertise and field experience with CDMA technology. QUALCOMM works with its partners to develop products that meet the exact needs of the growing wireless market, providing its customers with complete, verifiable solutions, including fully segmented product families, systems software, testing and support. *Select chipsets only WIRELESS STANDARDS SUPPORTED BY THE MULTIMEDIA PLATFORM Air Interface(s) MSM6100 MSM6125 MSM6300 MSM6500 MSM6250/MSM6250A MSM6255A MSM6260 CDMA2000 1X CDMA2000 1XEV-DO Rel. 0 WCDMA (UMTS) GSM/GPRS EDGE HSDPA 3

4 Multimedia Platform: The QUALCOMM Multimedia Platform comprises a series of chipsets to suit a wide range of manufacturer requirements and to target different consumer segments FEATURES Multimedia features to meet consumer demand and create new services: Qtv video playback at 15 fps QCIF for crisp, on-demand streaming of the most popular worldwide multimedia formats, including MPEG-4, H.263, H.264, AAC, aacplus, Enhanced aacplus, Microsoft Windows Media and RealNetworks audio and video formats Qcamcorder high-resolution video captured at 15 fps QCIF allows high-quality mini movies Qvideophone for smooth, high-resolution video telephony at 15 fps QCIF Qcamera support for digital camera image sensors up to 3.0* megapixels, a higher resolution to create better quality images *Select chipsets only Integrated JPEG support to create and receive high-resolution images for wallpapers, photos and picture MMS Q3Dimension delivers OpenGL ES-compliant, with advanced 2D/3D graphics support with up to 50,000 3D triangles per second, and 400,000 depth-tested, textured and 1 million depth-tested, shaded 3D pixels per second fill rate gpsone high-availability, all-terrain position-location capabilities for location-based services Two-way short message services (SMS) capability to tap into the enormous market for text messaging Compact Media Extensions (CMX ) software to simultaneously project voice, music, text, graphics and animation for personalized, customized content 4

5 EACH MULTIMEDIA PLATFORM CHIPSET HAS A COMBINATION OF FEATURES TO MEET VARIOUS MANUFACTURER AND OPERATOR REQUIREMENTS. MANY FEATURES LISTED ARE COMMON TO ALL, WHILE OTHERS ARE EXCLUSIVE TO A SINGLE CHIPSET. TECHNOLOGIES Technology for must-have handsets: Integrated Bluetooth for wireless connection to peripherals CMX multimedia software for customized ringtones and screensavers - Up to 72-polyphony MIDI synthesizer for naturalsounding, high-quality ringtones High-performance ARM926EJ-S microprocessor core with memory management unit to deliver the blazing-fast speed needed for multimedia applications QConcert surround sound ARM Jazelle Java hardware accelerator for faster, smoother, higher resolution Java-based games and applets QDSP4000 high-performance DSP cores Universal serial bus (USB) support Removable User Interface Module (R-UIM) card interface Cost-effective, high-performance memory interfaces Fourth-Generation Vocoder (4GV ) voice codec to provide network operators with the flexibility to prioritize voice quality and network capacity 5

6 For Operators: The data-rich, in-demand features that earn returns on 3G networks NEW MULTIMEDIA DEVICES AND HANDSETS FEATURING THE MULTIMEDIA PLATFORM OF CHIPSETS CAN DELIVER THE QUALITY OF SERVICES THAT 3G NETWORKS WERE DESIGNED TO DELIVER. Advances in wireless video and audio applications drive a new market for video messaging. Incredible 3D gaming boosts demand for larger downloads, and online gaming increases airtime usage. Camera phones that can deliver up to 3.0*-megapixel images encourage larger file sending, while data-intensive location-based services deliver a whole new way for consumers to use their phones and the network. Existing functions consumers expect today are greatly improved by the Multimedia Platform chipset solution multimedia features that increase data usage and drive average revenue per user (ARPU). These new multimedia devices will enable a host of innovative plans and packages that can increase network use and speed up the return on 3G network investments. Increasing the accessibility of 3G networks, the Multimedia Platform of chipsets drives huge new markets to demand more than simple voice calling. Combine this with the 3G network s ability to route more calls through less bandwidth, and operators have an incredible opportunity to capitalize on their investments in wireless technology. QUALCOMM s commitment to providing chipset solutions for wireless standards throughout the world and support for legacy technology mean that the Multimedia Platform chipsets are compatible with all major air interfaces, including: CDMA2000 1X CDMA2000 1xEV-DO IS-95 A/B WCDMA (UMTS) GSM/GPRS/EDGE HSDPA *Select chipsets only 6

7 T H E L A U N C H P A D S U I T E The Launchpad Suite of applications technologies offers wireless operators and manufacturers a cost-effective, scalable and timely solution for providing advanced wireless data services. This seamlessly integrated solution enables advanced next-generation applications and services that incorporate multimedia, position-location, connectivity, customized user interface and storage capabilities. Launchpad allows manufacturers to select from a menu of enabling technologies to create customizable devices for each market segment. Getting all the enabling technologies from one supplier ensures compatibility and makes it cheaper and easier to incorporate the features customers are demanding, at a price they are willing to pay. Launchpad features drive airtime usage and allow operators to offer handsets from different manufacturers that run identical feature sets, increasing efficiency and reliability. Launchpad features are available for each QUALCOMM chipset, closely matching the specific functionality and cost-target objectives agreed upon in joint product planning with manufacturers and wireless service operators worldwide. THE QUALCOMM MULTIMEDIA PLATFORM OF CHIPSETS ALLOWS MANUFACTURERS TO OFFER SLEEK, NEW, SOPHISTICATED 3G DEVICES. T H E B R E W S O L U T I O N The Multimedia Platform of chipsets also supports QUALCOMM s BREW system, which enables the development and monetization of advanced applications and content, allowing operators and OEMs to differentiate their products and services and increase revenues. QUALCOMM s chipsets are also compatible with the Java runtime environment; J2ME can be built entirely on the chipset as an extension to the BREW solution. 7

8 Multimedia Platform A B O U T Q U A L C O M M QUALCOMM CDMA Technologies is shaping and creating new ways to communicate. Working with manufacturers and operator partners worldwide, we develop systems that provide the foundation for tomorrow s wireless services while delivering what the market needs today. Our industry-leading CDMA engineers create detailed reference designs to accelerate testing and deployment for our partners. Our chipsets and systems bring advanced features and functionality to legacy and next-generation networks and devices. With QUALCOMM CDMA Technologies, manufacturers and wireless operators can deliver the products and services the world wants now and be the first to market with future developments. Go Online CHIPSET COMPARISON ONLINE TOOL 2006 QUALCOMM Incorporated. All rights reserved. QUALCOMM, BREW and gpsone are registered trademarks of QUALCOMM Incorporated. CMX, Compact Media Extensions, Q3Dimension, Launchpad, MSM6100, MSM6125, MSM6250, MSM6250A, MSM6255A, MSM6260, MSM6300, MSM6500, Q3Dimension, Qcamcorder, Qvideophone. Qcamera, QDSP4000, 4GV, SecureMSM and Qtv are trademarks of QUALCOMM Incorporated. Microsoft and Windows Media are registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries. RealNetworks is a registered trademark or trademark of RealNetworks, Inc. OpenGL is a registered trademark of Khronos Group. Java and J2ME are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries. ARM, Jazelle and ARM926EJ-S are trademarks or registered trademarks of ARM Limited. Bluetooth and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc., USA. aacplus is a trademark of Coding Technologies. Open Mobile Alliance is a trademark of the Open Mobile Alliance Ltd. CDMA2000 is a registered certification mark of the Telecommunications Industry Association. Used under license. All other trademarks and service marks are the property of their respective owners. Data subject to change without notice. Multimedia Platform_3/2006 Rev. G (ACL1036)