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1 Freedom Security Choice Symbian: Smartphones for the World Jerry Panagrossi VP US Operations Copyright 2007 Symbian Software Ltd. 1
2 Burgeoning global market opportunity Mobile phone shipments topped 1B in 2006 Source: IDC Mobile subscribers to reach 3B by YE2007, and 4B by YE2010 Source: Nokia Smartphones expected to reach 200M units/year by 2008 Source: Gartner Dataquest Copyright 2007 Symbian Software Ltd. 2
3 Symbian overview Siemens Samsung Ericsson Symbian develops and licenses Symbian OS, the global market leading operating system for open smartphones. Nokia Shareholders Panasonic Sony Ericsson Mitsubishi Electric Samsung Motorola Arima Lenovo LG Electronics Licensees Sony Ericsson Fujitsu Nokia Sharp Copyright 2007 Symbian Software Ltd. 3
4 Symbian OS support for multiple user interfaces MOAP User interfaces Applications suite UI framework HW adaptation Hardware Copyright 2007 Symbian Software Ltd. 4
5 114 unique Symbian smartphone models shipping to over 250 mobile network operators in Q1 07 Copyright 2007 Symbian Software Ltd. 5
6 New models announced in Q1 07 E Navigator MOTORIZR Z8 E61i E90 N Xpress Music Copyright 2007 Symbian Software Ltd. 6
7 Noteworthy innovations W960i FOMA SH903iTV MOTORIZR Z8 Copyright 2007 Symbian Software Ltd. 7
8 Symbian smartphone unit volume Units shipped (millions) m 51.7m Today, 2 phones shipping per second 15.9m Q1 07 Quarterly phone sales Over 126 million units shipped as of Q1 07 Copyright 2007 Symbian Software Ltd. 8
9 a fabulous head start 2006 smartphone market share by OS vendor by region 100% 80% 60% 40% 20% 0% EMEA Japan China N.Am ROW Symbian Linux PalmSource Microsoft RIM Others 72% share 51.7m units 108 models 9 licensees Source: Canalys; Symbian analysis NB: Includes closed Linux units Copyright 2007 Symbian Software Ltd. 9
10 The smartphone is the machine The ecosystem is the team Image copyright ( ) Team McLaren Ltd Copyright 2007 Symbian Software Ltd. 10
11 Partnering for success Component Technology Providers Tool Providers Enterprise Partners Content & Service Providers Contract Engineering Partners Semiconductor Partners Over 300 Partners ISVs Training Partners Network Operator Partners VCs Copyright 2007 Symbian Software Ltd. 11
12 Introducing Symbian OS v9.5 A major mobile software release Over 70 new features Demand paging Enhanced camera features LBS & Mobile TV frameworks Delivers more for less to the global mobile market Targeted at the high-volume, massmarket opportunity Copyright 2007 Symbian Software Ltd. 12
13 Symbian OS product roadmap Six-month release cycle aimed at all customers Designed in close collaboration with the Symbian ecosystem Backward compatible across all v9 releases Market-leading security model in v9 First handset shipments to market Copyright 2007 Symbian Software Ltd. 13
14 Disruptive market forces Mobile Market Saturation Open Mobile Platforms Ad $$$ Migration Drives product & service differentiation Stimulates consumer interest & demand Enable innovation through open programming environments Offer scale required for delivering innovative, massmarket solutions Emergence of the fourth screen Attracting leaders & investment from adjacent markets Copyright 2007 Symbian Software Ltd. 14
15 Trend: Market saturation stimulates smartphone adoption United 1 States 233M subs. 77% Canada 19M subs. 56% Market saturation W. Europe 391M subs. 98% Russia 152M subs. 68% Japan 100M subs. 98% 2 3G deployment China 461M subs. 30% Mexico 56M subs. 51% Brazil 100M subs. 54% 3 Service rollout Africa 391M 4 subs. 18% India 150M subs. 15% S. Korea 42M subs. 87% Australia 20M subs. 95% Smartphone proliferation Source: Symbian analysis; Map art by WorldAtlas.Com Copyright 2007 Symbian Software Ltd. 15
16 Smartphone growth regions United States 233M subs. 77% Brazil 100M subs. 54% W. Europe 391M subs. 98% India 150M subs. 15% Leapfrog Economies Japan 98M subs. 98% China 461M subs. 30% S. Korea 42M subs. 87% Australia 20M subs. 95% Source: CMP, ABI Research, BernsteinResearch & Symbian analysis Copyright 2007 Symbian Software Ltd. 16
17 Dawn of the smartphone era 400 Smartphones, Desktop PCs & Laptops (p.a. million units)* smartphones desktop PCs laptops Source: IDC, Gartner, Canalys Our research shows that for every PC now owned, there are four mobile phones in the world. Wendy Holloway association manager of the dotmobi Advisory Group The mobile phone is most likely to carry the dream of the personal computer to its conclusion. The Economist Copyright 2007 Symbian Software Ltd. 17
18 the world turns to Japan for mobile trends Mobile Payment TV QR Codes NFC/RFID Location Services 59 Symbian smartphone models have shipped in Japan since 2003 all for 3G networks Copyright 2007 Symbian Software Ltd. 18
19 Competition spurs need for differentiation new device with new functionality launched every 3.3 months Mini-SD & VT AAC & Biometrics Touch screen & Bluetooth NFC Simple UI Auto-focus & 3D Sound Dual Band Pedometer & Hearing speed control PTT Mobile Wallet Average 13 third party apps per device 1 st Product number of months Copyright 2007 Symbian Software Ltd. 19
20 the Symbian proposition Legacy proprietary OS model Development cycle impacted by many non-core technologies UMA WLAN DVB-H Increases risk and lead time Decreases agility Symbian platformization model UMA TTM driven by radio and HW integration New features and product variants are developed independently Ecosystem solutions deliver compelling new innovations WLAN DVB-H Symbian OS features & scalability Music offer quicker time-to-market for product development and differentiation Copyright 2007 Symbian Software Ltd. 20
21 Fujitsu: platformization in action F2051 First Symbian OS FOMA phone. Jan 2003 F2102V First model compatible with DoCoMo's FirstPass SSL client authentication service. July 2003 segmented F900iT products to market within a 48-month Battery life of 340 hours. June 2004 F900iC Smart-card handset compatible with Japan s i-mode FeliCa service. Aug 2004 To date, Fujitsu have released 21 differentiated and period following the original F2051. F900i Features fingerprint sensor for secure access. February 2004 F880iES "Raku Raku" easyto-use handset. On sale 4 Sep 2004 F901iC Features surround 3D sound. Dec 2004 F700i First FOMA Symbian OS mid-range handset. Feb Copyright 2007 Symbian Software Ltd. 21
22 Milestone: 20m Symbian smartphones shipped in Japan 2003: 1 st 3G phone based on Symbian OS FOMA F : 1 st 10 million milestone reached 2007: 2 nd 10 million milestone reached Represents 25% of Symbian smartphone shipments Source: Canalys Q Copyright 2007 Symbian Software Ltd. 22
23 Smartphone move to mass-market Estimated worldwide mobile phone market 2006 (excl CDMA) Source: Canalys market share BOM 26% 27% 20% 9% 18% < $100 < $150 < $200 < $250 $250+ Total 726M Symbian addressable market NEW Nokia 6120 Classic Copyright 2007 Symbian Software Ltd. 23
24 Operator commitment to platformization Symbian OS is core to operator platform strategies Copyright 2007 Symbian Software Ltd. 24
25 Mobilizing the enterprise M600 E61i P990 E65 E90 Copyright 2007 Symbian Software Ltd. 25
26 Symbian offers developer choice Support for more than 10 programming languages Leverage different developer skills and solutions Improve productivity API Depth & Performance Symbian OS C++ Standard C Java Ruby Python Perl OPL Flash Lite Widgets Ease of development Native Symbian OS C++ is the most efficient, robust and powerful solution for mobile platforms Copyright 2007 Symbian Software Ltd. 26
27 Support for Visual Studio VB and C# Run mobile.net applications unchanged Copyright 2007 Symbian Software Ltd. 27
28 Continued collaboration Consumers & Enterprises Handset Manufacturers Partners & ISVs Network Operators Copyright 2007 Symbian Software Ltd. 28
29 In closing... Smartphones are on a solid growth trajectory Disruptive market forces are stimulating change Mobile markets are becoming increasingly saturated Open OS platforms are enabling innovation Ad dollar migration is attracting investment from adjacent markets Handset manufacturers & operators require differentiated products and services Symbian OS is the global market leading OS for smartphones Driving the most technologically advanced smartphones in the world Facilitates rapid development & segmentation through platformization Reduces BOM costs enabling down-market product moves to mass-market Copyright 2007 Symbian Software Ltd. 29
30 For more information attendees 120 exhibitors 60 sessions 10 keynotes Copyright 2007 Symbian Software Ltd. 30
31 Freedom Security Choice Symbian: Smartphones for the World Jerry Panagrossi VP US Operations Copyright 2007 Symbian Software Ltd. 31
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