How many of us own. Mobile markets and development environments. Petri Vesikivi (Erkki Rämö) Fixed Telephone 1.3B TV 1.5B Credit card 1.

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1 Mobile markets and development environments Petri Vesikivi (Erkki Rämö) How many of us own a car 800M Fixed Telephone 1.3B TV 1.5B Credit card 1.3B Mobile phone? PC? How many of us own a car 800M Fixed Telephone 1.3B TV 1.5B Credit card 1.3B Mobile phone 3B PC 950M 1

2 Replacement cycle PC: 3 years+ Mobile phone 18 months (Japan, Korea 6 months) 2007 was a record year on all fronts, as sales of PC and video games reached an all-time high and overall worldwide industry sales soared over the $50 billion mark. (DFC Intelligence) Killer mobile application total annual revenues earned by SMS text messaging passed $100 B in 2007 (according to TomiAhonen Consulting). service 5B$ 2007 was a record year on all fronts, as sales of PC and video games reached an all-time high and overall worldwide industry sales soared over the $50 billion mark. (DFC Intelligence) 2

3 VAS service revenues on mobile are higher than on fixed internet 2006: fixed PC based internet 25 BUSD mobile content 31BUSD (Guardian, May 2007). 2008: VAS content on mobile 45 BUSD (Informa, January 2008). Real Networks reported in 2007 that 25% of all mobile phone users around the world access the internet on their phones. Where are the successful mobile applications? Voicecall Short message Ringing tone down load Some isolated vertical applications Mobile applications are still very young Sms 1995 Sms value added services 1997 Ringing tone down load 2000 First Symbian phone 2001 First browser phone 2002 First java ME phone 2003 Multimedia Message Service 2006 Mobile TV 2007 Near Field Communication 3

4 Overall User Experience Makes the Difference Genuine Need Limited device capabilities are acceptable Penetration Pricing = cost vs. benefit (for all parties involved) Awareness Distribution Characteristics of Mobile Devices Limited Display Keyboard Power supply QoS (off-line capability) Location awareness Access to data (address books etc) and phones capabilities (camera, communication etc.) Mobile Application Development Mobile Applications Classifying mobile applications Successful mobile application? Mobile device characteristics Application development environments 4

5 Development Environments Native like Symbian/S60 Platform independent like Java ME Thin-client vs. smart-client applications sms, mms wml, xhtml J2ME, C++ C#, VB applications Smartphones Open OS vs. Proprietary OS Phone manufacturer own OS Symbian Windows Mobile Linux Development Environment Java.NET C++ 5

6 Today a wide range of phones VB / C# (.NET) Windows Mobile C++ Symbian Java Symbian Linux Development Tools Java 2 Family 6

7 Professional Service Sample FlashDemo16.exe J2ME Web/App Server Download from the server develop java applications for MIDP devices Transfer using cable or wireless connections S60 Characteristics of Mobile Development Environments Thick Client Reach Not in US Device Penetration Nokia only Ease Of Dev Tou ch UI Access to device capabilities Brew US only Only Qualcom Extreme.NET Mobile Not Nokia Android Java ME Global Improving WAP/XHTML Flash lite Iphone Selected S60 widgets Improving 7

8 How to Choose the environment? Geographical reach required? Multidevice support? Thick client needed? Which phone capabilities will be used? What environments is the project team familiar with? Type of UI? Pen/no pen, Graphics intensitivity? Smart Phone Market Shares and one year trend in 4Q2008 by Gartner +16.2% -27.2% +52.7% Symbian RIM Windows Mobile Mac OS X Linux +7.2% Pal OS Ot her OS +45.9% 8

9 Samsung HTC Ericsson Motorola Palm I mate HP Dell Toshiba Windows Phone vendors 62 Windows mobile devices on the UK market (3/2009) Three Ways for Mobile Windows Native code (C++,.DLL) for high performance direct hardware access the smallest footprint. Managed code (C#, VB) user interface-centric applications fast time-to-market rapid application development easy access to Web services Server-side code For wide range of devices 9

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