Insights Into How Students Around the World Are Using Online Content In Their Educational Pursuits

Transcription

1 Insights Into How Students Around the World Are Using Online Content In Their Educational Pursuits Addington Coppin Economics Department Oakland University

2 ABSTRACT We examine viewing times over a 2-year period for academic and non-academic videos uploaded to YouTube. The data for content uploaded prior to 2016 are delineated by mode of viewing: computer views vs. mobile phone views, and show (i) general declines in viewing times over the two year period, and (ii) a relative shift toward mobile phone viewing. Analyzing the data by viewing times in different regions of the world suggests that the viewing patterns identified above are generally robust. Alternative explanations are offered for shorter viewing times for both the academic and nonacademic video content. We also discuss implications for future production of academic video content.

3 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan Graph Lewis HD HT ISLM

4 1-Jan 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan Graph I'll Go FactFiction Boundless Worship YourGrace CSB Kids 0

5 1-Jan 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan Graph Lewis HD Boundless Worship

6 1-Jan 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan 1-Jul 1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan Graph Boundless Worship

7 Table 1: VIDEO VIEWS BY DEVICE Percentage of Total Views Computer pt ch Mobile Phone pt ch LEWIS MODEL HD MODEL HARRIS-TODARO ISLMBP MODEL

8 Table 2: VIDEO VIEWING TIMES Computer Mobile Phone All Devices Viewing Time (mins) Viewing Time (mins) Viewing Time (mins) chng chng chng LEWIS MODEL 3:21 2: :44 1: :17 2:29-24 HARROD-DOMAR 1:52 1: :35 1: :52 1:40-11 HARRIS-TODARO 2:30 2: :21 1: :29 2:00-19 ISLMBP MODEL 2:33 2: :37 1: :32 2:05-18

9 Table 3: VIEWING TIMES BY REGION - LEWIS MODEL Computer Mobile Phone All Devices LEWIS MODEL Viewing Time (mins) Viewing Time (mins) Viewing Time (mins) Length 15: chng chng chng World 3:21 2: :44 1: :17 2:29-24 Asia 3:00 2: :26 1: :53 2:04-28 North America 4:00 2: :11 3:49-9 4:04 3:07-23 Europe 3:16 2: :31 2: :14 2:36-20 Views 5,569 6, , ,866 9, of all views

10 Table 4: VIEWING TIMES BY REGION - HARROD-DOMAR MODEL Computer Mobile Phone All Devices HARROD- DOMAR Viewing Time (mins) Viewing Time (mins) Viewing Time (mins) Length 3: chng chng chng World 1:52 1: :35 1: :52 1:40-11 Asia 1:59 1: :35 1: :53 1:31-19 North America 1:54 1: :50 2: :54 1:45-8 Europe 1:44 1: :31 1:23-9 1:43 1:30-13 Views 6,615 7, ,579 3, ,622 11, of all views

11 Table 5: VIEWING TIMES BY REGION - HARRIS-TODARO MODEL Computer Mobile Phone All Devices HARRIS- TODARO Viewing Time (mins) Viewing Time (mins) Viewing Time (mins) Length 6: chng chng chng World 2:30 2: :21 1: :29 2:00-19 Asia 2:27 2:14-9 2:17 1: :23 1:52-22 North America 2:21 1: :34 1: :23 1:56-43 Europe 2:33 2: :09 2: :35 2:20-10 Views 1,264 1, ,644 2, of all views

12 Table 6: VIEWING TIMES BY REGION - ISLMBP MODEL Computer Mobile Phone All Devices ISLMBP MODEL Viewing Time (mins) Viewing Time (mins) Viewing Time (mins) Length 16: chng chng chng World 2:33 2: :37 1: :32 2:05-18 Asia North America Europe Views 2:19 1: :48 1: :23 1: :58 3:05 4 1:25 2: :52 3:05 8 2:29 2: :10 2: :35 2: ,064 1, ,280 2, of all views

13 ALL VIDEO CONTENT Percentage of Total Views Computer Mobile Phone pt ch pt ch HD MODEL LEWIS MODEL WORSHIP BOUNDLESS

14 NON-ACADEMIC VIDEO CONTENT Computer Mobile Phone All Devices WORSHIP Viewing Time (mins) Viewing Time (mins) Viewing Time (mins) Length 3: chng chng chng World 2:00 1: :46 1: :57 1:33-21 Australasia 1:40 1:38-2 1:03 1: :35 1:29-6 North America 2:25 1: :58 1: :11 1:36-27 Europe 1:03 1: :45 NA 1:06 1:53 71 Views , , of all views

15 NON-ACADEMIC VIDEO CONTENT Computer Mobile Phone All Devices BOUNDLESS Viewing Time (mins) Viewing Time (mins) Viewing Time (mins) Length 6: chng chng chng World 2:14 2:24 7 1:58 1: :21 2:09-9 Australasia 2:20 2: :44 1: :20 2:46 19 North America 2:29 3: :49 1: :29 2:33 3 Europe 2:30 1: :43 1: :14 1:48-19 Views ,609 1, of all views

16 CONCLUSION Viewing times over a 2-year period for academic and non-academic videos uploaded to YouTube revealed (i) general declines in viewing times over the two year period, (ii) a relative shift toward mobile phone viewing, and (iii) generally shorter viewing times on mobile phones than on other devices (mainly computers, but also tablets). These findings are generally robust across major regions of the world.

17 CONCLUSION (cont d) To the extent that the ubiquity of mobile devices is expected to result in for shorter viewing times (for both the academic and non-academic video content), content producers might want to adjust video production to accommodate this technological shift. We suggest considering shorter videos, and formats that work well on smaller screens.