Every product has a story. Let ScanLife tell it.

Transcription

1 Every product has a story. Let ScanLife tell it.

2 Think of ScanLife as the get more button. And you decide what happens when they press it. Go to website Save a contact Initiate a call Send an SMS Send an Lotto/collection Multi-action menu Send a tweet 2

3 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Relative Traffic Growth Mobile scanning is experiencing explosive growth 1600% growth in mobile barcode scanning in 2010 (based on Scanbuy reporting) % US smartphones have scanned a barcode (Compete survey, 3Q10)

4 Who is Scanbuy? Major Carrier Partnerships: Most advanced end-to-end mobile barcode solution for marketers and media providers Based in New York, with offices in Shanghai, Europe, and Latin America Investors include Motorola Ventures Handset Pre-Load Agreements: Only mobile barcode provider with US carrier agreements Preload agreements with 4 of top 5 handset manufacturers

5 ScanLife Mobile Barcode Solution Universal Mobile Barcode Scanner Code Management Platform to Create & Edit Codes Reporting System to Track Codes

6 Why ScanLife?

7 Some of the world s largest brands use ScanLife to enhance their marketing campaigns 20% of the Fortune 50 have already used Mobile Barcodes -- Burson-Marsteller Report 7

8 2D barcodes offer much more than just a URL ScanLife can launch any mobile action, some of which are completely unique Go to website Save a contact Initiate a call Send an SMS Lotto/collection Multi-action menu Send a tweet OS detection Send an ScanLife exclusive 8

9 The Premium Code ScanLife can pass data on the URL as a Query String parameters Example: = Data that can be passed : Code ID User ID Time/Date Handset Type Carrier Country Name Code can send data to a loyalty system based on the number of scans from that user.

10 ScanLife reads & generates all standardized barcode formats to make a universal solution Any standard code scanner can read ScanLife QR & Datamatrix codes 2D Codes: EZcode Datamatrix QR Code 1D Codes: 10

11 1D & 2D Scanning from ScanLife 1D Code Scans 2D Code Scans 1Q10 2Q10 3Q10 4Q10 Broad relevance for users, regardless of code format

12 ScanLife Shopper (1D Codes) Scan a UPC code View options Scan any UPC code to view a wide variety of aggregated content like prices, reviews, coupons, and more. 12 Available with AF camera devices

13 What is being Scanned? What is the Content? Books 11% Toys & Games 13% Other 11% Movies 9% Reviews, 8% Other, 3% Local Prices, 11% Coupons, 37% Electronics 13% Nutritional Info, 12% Personal Care 18% Grocery, 25% Prices, 29% Over 40% from CPG products Coupons and Nutritional Info have high CTR s

14 What was scanned Every scan generates valuable data When Where Representative demographics 14

15 ScanLife offers centralized Code Management Create, modify, and track codes. Anytime. Create codes in seconds. View your analytics. Flexible account control. 15

16 The ScanLife app has millions of users and works across the most devices of any code scanner ScanLife is preloaded on over 40 million handsets around the world. Vary widely in age Average user scans 3-5 times a month % % Age % 55+ 8% <18, 4% % 16

17 No App, No Problem Scan & Send 1. Take a picture of a standard code 2. MMS or it to ScanLife 3. Response received in seconds Reach another 60 million people. 17

18 Best-in-class developer tools SDK for developers to scan 1D & 2D barcodes from 3 rd party applications APIs to access ScanLife from outside platforms Generate Codes Edit Codes Track Codes 18

19 ScanLife QR Codes Other QR Codes Basics Plus Basic Only Code Actions , Menu, Lotto, Twitter, OS ScanLife QR Codes vs. Other QR Codes Code Size/Density Code Editing Always the same (1 ) Update any time Increases with more data Cannot be edited Analytics Extensive & dynamically available Number of scans only (if any) Scan without App Yes No Tech/Acct Support Yes None 19

20 Campaigns & Best Practices

21 Best Practice: Link to mobile relevant content for what is being scanned Mobile Commerce

22 Bloomingdale s: Driving to Retail

23 Print: Verizon DROID App Downloads Codes linking to Android apps have seen over 450,000 scans! Best Practice: Integrate codes into different areas

24 Television: BlueFly Content & Offers Best Practice: Use a strong call to action to get people scanning

25 Packaging: The Cellar Key Best Practice: Link to mobile formatted content

26 Custom Codes Best Practice: Get creative with the codes, but make sure it works!

27 100% free for personal use Three codes actions, no analytics Limited scans Change your codes at any time Pricing Models Full access to ScanLife Code Management System Complete analytics Two pricing options - Project based fee - Monthly license 27

28 Scan for more info. Go to to download for free. 54 West 39 th Street, 4 th Floor New York, NY sales@scanlife.com Scanbuy, ScanLife, the Scanbuy and ScanLife logos are trademarks of Scanbuy Inc. All other trademarks, registered trademarks, service markers or registered service marks are the property of their respective owner(s) Scanbuy Inc. All rights reserved. 28