Is the world ready for mobile payments?

Transcription

1 Is the world ready for mobile payments? A global consumer perspective Presented by Charles Adriaenssens and Suraya Randawa CARTES & IDentification, 16 November 2011

2 We asked 13,461 mobile phone users across the globe... whether they have used NFC, mobile web, SMS or apps to make mobile payments on their interest in using NFC or apps to pay for goods and services and to make person-to-person payments on who they think should be providing NFC mobile payments About our survey Ipsos fields its monthly online syndicate survey in 24 countries. In October 2011, we asked mobile payments questions in 17 countries to 468-1,010 respondents per country. Drawn from a general population sample per country, we interviewed mobile phone users aged years of age, with the exception of China and India where the sample is made up of more affluent adults who use a mobile phone. Results are weighted to provide equal weighting to each country based on 500 interviews per country. Unweighted base sizes: Australia n=945, Brazil n=994, India n=986, Canada n=803, Italy n=996, China n=1,010, France n=960, Germany n=976, Japan n=957, U.S. n=915, Great Britain n=970, South Korea n=497, Mexico n=479, Turkey n=495, Poland n=503, Russia n=507, Saudi Arabia n=468

3 Mobile payment usage differs significantly between developed and emerging markets Mobile phone users who have ever used a mobile phone for payments or financial transactions via mobile web, SMS, NFC or app 84% 38% 41% 47% 51% 53% 55% 59% 8% 14% 16% 21% 24% 24% 25% 26% 28%

4 Among those using only one type of mobile payment, mobile and applications is most common Mobile phone users who have ever used a mobile phone for payments or financial transactions via mobile web, SMS, NFC or app 68% Using Mobile Internet and/or Apps Using NFC and/or SMS 49% 30% 31% 39% 21% 31% 20% 20% 13% 14% 10% 8% 8% 6% 2% 6% 5% 6% 8% 8% 10% 10% 11% 13% 13% 16% 16% 17% 21% 25% 26% 26% 27%

5 Interested in using NFC to pay for goods and services But it s not just smartphone users who are Smartphone users % Interested 32% 33% 29% 20% 21% 36% 37% 42% 42% 44% 54% 60% 65% 71% interested in Germany France Canada United States Great Britain Australia Italy Mexico Poland South Korea Russia Brazil Saudi Arabia Turkey mobile payments... 11% 9% 12% 13% 12% 17% Standard Mobile Phone users 20% 39% 32% 31% 47% 41% 51% 48%

6 Among smartphone users, age is most predictive of likelihood to make mobile payments Rank of predictive variables based on total sample: Make mobile payments 35% 1 st Smartphone: No 23% Smartphone: Yes 54% 2 nd Age: 25 to 34 63% 3 rd Income: low 53% Income: medium 31% Income: high 70%

7 Developed markets need to encourage usage, but in emerging markets the challenge is satisfying demand Interested in using NFC to pay for goods and services France Germany Canada United States Great Britain Italy Australia Poland South Korea Mexico Brazil Russia Turkey Saudi Arabia 13% 14% 19% 21% 22% 24% 25% 33% 37% 40% 45% 49% 57% 60% % Interested Interested in using a smartphone app for P2P payments France Germany Canada United States Great Britain Italy Australia Poland South Korea Mexico Brazil Russia Turkey Saudi Arabia 13% 15% 23% 25% 23% 28% 29% 35% 44% 53% 50% 45% % Interested 62% 65%

8 Interest in using NFC to pay for goods and services Interest is NFC % Interested and P2P is very 64% 78% Interest in using a smartphone app for P2P payments % Interested 62% 83% high among affluent consumers in India and China

9 Security is important, whether in Of the 13,461 consumers we surveyed, 69% developed or emerging markets agreed that I would need a guarantee that the payments on my mobile will be secure

10 Consumers think financial providers should provide mobile payment services % Who should provide the service for paying for goods and services using NFC on your mobile phone? Select as many brands or providers that you think should provide the service Global average 18% 200% Google My Handset Brand My Network Operator PayPal 19% 25% 29% 100% MasterCard Visa 38% 47% 0% My Main Bank 45%

11 It is clear to me which companies are / will be providing mobile payment services 93% 87% 87% 84% 82% 82% 81% 71% 68% % Neither / Disagree 60% 59% 57% 50% 47%...but they are unsure about who would actually be providing the services

12 I know which types of mobile payment services are available to me today Consumers need % Agree 14% 14% 15% 18% 22% 22% 23% 30% 31% 39% 42% 46% 51% 52% to be more informed on % Neither / Disagree what is available to them 86% 86% 84% 82% 78% 78% 77% 70% 69% 61% 59% 53% 49% 48%

13 In summary Without perceptions that infrastructure is secure, the mobile payments market cannot fulfil its potential There remains a reluctance among consumers in developed markets to make mobile payments messaging needs to highlight the benefits The trust in financial brands to successfully facilitate payments makes them natural providers of NFC In all markets, more information is required about product and service availability

14 Linking consumers, payments and mobile technology A global survey focusing on mobile payments including NFC, mobile web and P2P Insights relevant to mobile technology, financial and retail sectors Understanding consumers to identify opportunities In-depth coverage of consumer preference, attitudes and usage

15 Please contact us if you would like to hear more about the Ipsos Mobile Payments syndicated study: A global survey focusing on mobile payments including NFC, mobile web and P2P payments In-depth coverage of consumer preference, attitudes and usage Insights relevant to mobile technology, financial and retail sectors Launch Nov 2011 CHARLES ADRIAENSSENS T: +44 (0) E: charles.adriaenssens@ipsos.com W: SURAYA RANDAWA T: +44 (0) E: suraya.randawa@ipsos.com W: