Digital inclusion and resilient development

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1 Digital inclusion and resilient development Ayesha Zainudeen, Senior Research Manager Regional Expert Consultation on Connecting Asia Pacific s Digital Society for Building Resilience 5 6 September 2012, Colombo, Sri Lanka The work was carried out with the aid of a grant from the International Development Research Centre, Ottawa, Canada ( and UKaid from the Department for International Development, UK (

2 BOP connectivity WHERE WE STAND TODAY

3 Findings from survey of bottom of the pyramid Actual population proportions SEC D+E (% of population) Bangladesh Pakistan India Sri Lanka Thailand Less than USD2 per day (% of population) Year Source: World Resources Institute

4 BOP representative surveys in 5 countries in mid 2011 BOP teleusers Margin of 95% CL (%) Bangladesh Pakistan India Sri Lanka [1] Java [2] Thailand Total 2,050 1,835 3,181 1,200 1, , % + 2% + 2% + 3% + 2% + 4% [1] Sri Lanka: Includes North and East [2] Java region only; separate sampling procedures and BOP definition used 4

5 Majority either have no, or irregular, personal incomes 5

6 And little education 6 Among BOP teleusers

7 But 89 99% of BOP have used a phone in previous 3 months Used a phone in the last 3 months (% of BOP) Bangladesh Pakistan India Sri Lanka Java Thailand % 96% 86% 88% - 77 % % 96% 89% 90% 90% 91% 7 Among BOP (OUTER SAMPLE)

8 >70% of BOP has made a call during the last week 8 Among BOP teleusers

9 > 75 % of BOP have access within the household 9 Among BOP teleusers

10 Phones have overtaken radio at BOP everywhere except LK (but some mobiles are used as radios) Mobile or fixed phone 10 Among BOP teleusers

11 Ownership: Mobile dominates 11 Among BOP teleusers households

12 Urban vs rural BOP: No major difference between rural and urban mobile ownership at BOP 12 Among BOP teleusers

13 Male vs female: Gender gap continues in BOP mobile ownership in sub continent. Flipped in TH 13 Among BOP teleusers

14 Mobile prices among lowest in the world Nokia basket study modeled on Economist Big Mac cost study Bangladesh and Sri Lanka among lowest in voice All 5 study countries below average (USD11.47) for a voice + data bundle 14

15 Nokia total cost of ownership study 2011 Ave with Internet premium: USD Ave: USD Source: Nokia 15

16 Computer use at BOP low, at best Not used a computer in last 12 months Used a computer in last 12 months 16 Among BOP teleusers

17 Internet use at BOP even lower Use the Internet (% of BOP teleusers) Bangladesh Pakistan India Sri Lanka Thailand 2% 2% 1% 9% 21% 17 Among BOP teleusers

18 Use of the mobile beyond voice is limited; SMS is used by at least 20% in each country % of BOP mobile owners Among BOP mobile owners B desh Pakistan India S Lanka Java Thailand Make phone calls Receive phone calls Send/receive missed calls Send/receive SMS Send/receive MMS Send/receive e mail Browse the Internet Take photos/video Play games Listen to radio Listen to music Share that you have content created Send/receive or download/upload other content Use as an organizer Check my bill/credit Send/receive talk time/load Access facebook Access other social networking or blog applications 2 1

19 Voice connectivity is almost ubiquitous BOP is well positioned to receive information and services on mobile phones via voice But much remains to be done wrt more than voice services and applications involving SMS/data M payments, ag info, m health applications, etc 19

20 Current awareness of MTV services is very limited Among BOP teleusers

21 Usage is even lower: do the services really exist? Are they relevant? accurate? affordable? Among BOP who are aware of MTV services

22 HOW DO WE ENSURE THAT USEFUL SERVICES ARE DEVELOPED? 22

23 Accurate, reliable, timely INFORMATION/DATA is needed for useful apps and services Service design and development best left up to the private sector (app community) Operators and donors are already supporting these activities E.g. active and enthusiastic Android app developer community in Sri Lanka

24 Why not open up government data? A large amount of information and knowledge resides within government agencies on a vast range of topics E.g., train schedules, meteorological information, agriculture market price information Third party data collection is costly, plus issues of accuracy, credibility, accountability, scalability, sustainability Opening up this knowledge means: Codifying the knowledge: packaging the knowledge appropriately and making them computer readable Allowing open access: creating APIs that service providers can easily plug into What are the policy issues?

25 al vt 25

26 Key take aways Mobile is near ubiquitous at BOP BOP require useful and accurate information and services Best way to deliver is through mobiles, not computers Government need not do it all Private sector is already playing a key role Even when government is active, scalability needs to be kept in mind Government can facilitate an enabling environment, especially in the context of smartphone proliferation Open access to information residing within government Computer readable Published APIs

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