Financial Results for the 3rd Quarter of the Fiscal Year Ending March 2017 (from April to December 2016)

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1 Financial Results for the 3rd Quarter of the Fiscal Year Ending March 2017 (from April to December 2016) February 2, 2017 Takashi Tanaka, President KDDI Corporation

2 1 Today s Presentation 1. Performance in 1-3Q 2. Promoting Business Strategies 3. Revision of Full-year Results Forecasts Disclaimer Statements made in these documents with respect to the KDDI Group s performance targets, projected subscriber numbers, future forecasts and strategies that are not historical facts are forward-looking statements about the future performance of the KDDI Group, based on company s assumptions and beliefs in light of the information available at the time they were made. They therefore include certain risks and uncertainties. Actual results can differ from these statements due to reasons including, but not limited to, domestic and overseas economic trends, competitive position, formulation, revision or abolition of laws and ordinances, regulations or systems, government actions or intervention and the success or lack thereof of new services. Consequently, please understand that there is a possibility that actual performance, subscriber numbers, strategies and other information may differ significantly from the forecast information contained in these materials or other envisaged situations.

3 1. Performance in 1-3Q

4 Consolidated Performance in 1-3Q/FY Achieved YOY Increases in Revenue and Income Operating Revenue Operating Income EBITDA (Billions of yen) (Billions of yen) (Billions of yen) [Initial Forecast] 4, , [Initial Forecast] ,411.0 [Initial Forecast] 1,480.0 Progress 74% Progress 75% Progress 81% Progress 88% Progress 77% Progress 81% 3, Q 3, Q Q 1, ,203.4 FY16.3 FY17.3 FY16.3 FY17.3 FY16.3 FY17.3

5 Consolidated Operating Income: Factor for Change, YOY for 1-3Q/FY17.3 Increased Earnings in Domestic Business is the Main Driver <Personal> Mobile communications revenues* Others <Value> Of which Valueadded ARPA revenues <Others> (2.8) Of which, Business Services segment +1.5 and Global Services segment (5.1) (Billions of yen) 1-3Q/FY Q/FY17.3 *[Mobile communications revenues]=[au ARPA revenues]+[mvno revenues] [au ARPA revenues] au communications revenues for smartphones, featurephones (excluding prepaid phones), tablets, routers and modules [MVNO revenues] Communications revenues from MVNO services provided by consolidated subsidiaries (Excluding certain services. Including services using networks of other operators) Note) <Personal> Personal Services segment <Value> Value Services segment

6 5 Quarterly Basis Mobile Communications Revenues (Billions of yen) YOY +3.5% YOY +1.9% YOY +1.7% 3Q YOY +1.7% 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY16.3 FY17.3 *[Mobile communications revenues]=[au ARPA revenues]+[mvno revenues] [au ARPA revenues] au communications revenues for smartphones, featurephones (excluding prepaid phones), tablets, routers and modules [MVNO revenues] Communications revenues from MVNO services provided by consolidated subsidiaries (Excluding certain services. Including services using networks of other operators)

7 Mobile IDs 6 Aim for Growth in Number of Mobile IDs Based on au + MVNO Mobile IDs *1 (Quarterly Basis) MVNO Subs *3 (Monthly Basis) au accounts MVNO subs *2 * (Millions) MVNO net additions for 3Q exceeded 100 thousands (Thousands) /'16 9/'16 12/'16 3/'17(E) 6/ 16 9/ 16 12/ 16 *1) au accounts + MVNO subscriptions *2) Number of subscriptions within the scope of au ARPA revenues, which excludes multiple subscriptions under the same identical name *3) Based on MVNO services provided by consolidated subsidiaries (Excluding certain services. Including services using networks of other operators)

8 7 Quarterly Basis (Yen) Total ARPA 6, ,210 6,280 6,340 6, Valueadded ARPA *1 YOY +15.9% Steady Growth 3Q YOY +3.7% 5,720 5,880 au ARPA *2 YOY +2.8% 3Q 4Q 1Q 2Q 3Q FY16.3 FY17.3 Note) Total ARPA = au ARPA + Value-added ARPA *1) Value Services segment basis *2) Personal Services segment basis

9 2. Promoting Business Strategies

10 9 Aiming for 30% Share of New Subscriptions in the MVNO Market New Subscriptions(Monthly Basis) 6/ 16 9/ 16 12/ 16

11 *MVNO and WiMAX services BIGLOBE Customer Base Expanding Customer Base with Growth Driver of FTTH and Mobile 10 ISP (FTTH, etc.) Service Subs Mobile Service* Subs BIGLOBE Hikari (FTTH) Over 2 million YOY Approximately 3.7 times Of which, BIGLOBE Hikari Over 400 thousand YOY Approximately 1.2 times 12/'15 6/'16 12/'16 12/'15 6/'16 12/'16

12 Purposes of Subsidizing BIGLOBE 11 Create Synergies Using Both Companies Assets Refer potential customers MVNO ISP/ FTTH Provide products, refer potential customers Over 2.4 million customer base FTTH/MVNO businesses G Point (Point Exchange Service) Expanding multi-service users Approx. 2,500 au shops nationwide Life Design business Technology of fixed/wireless network

13 12 au Economic Zone Cumulative Gross Merchandise Value (FY17.3) (Billions of yen) au Economic Zone Gross Merchandise Value au WALLET settlements contributed Steady Progress au WALLET Settlement , /'16 9/'16 12/'16 3/'17(E)

14 Aiming to Become a Life Design Company Strengthening the Domestic Telecommunications Business and Promoting the Life Design Business Enhancing experience value at all manner of customer touchpoints 13 au Life Design Commerce Energy Content Finance IoT Devices Support Charges Network

15 14 Enhancing Customer Experience Value au STAR Members Over 6 million members (As of January 1, 2017) Services au STAR Passport Started in August 2016 au STAR Loyal Started in November /'16 9/'16 10/'16 11/'16 12/'16 au STAR Gift Started in August 2016 Expanded in November 2016

16 15 Started Exclusive Points Exchange Website for Members Feature 1 Provision of premium products and experience value Products rigorously selected by au (Gift Selection) Feature 2 Provision of special offers through point exchange Further increase the value of au WALLET points Usually 1 point = 1 yen Experience value that can only be realized by au* e.g.) Products valued at 15,000 yen are exchanged for 10,000 points, then 1 point = 1.5 yen *Applications for the one day tour to experience in the life of the Japan national football team and gifts of items appearing in the Santaro TV commercial are open until February 9, 2017

17 16 Churn Rate Improved Further through Use of Multiple Services au WALLET Prepaid and Credit Card (Number of valid cards) Over 20 millions Of which 2 millions are Credit Cards 20.40M Churn Rate of au Smartphone (December 2016) Credit Card au Smart Value 12/'14 12/'15 12/'16 au smartphone contract only With au WALLET credit card and au Smart Value contract

18 Commerce Business Expand au Economic Zone through Both Own Product Sales and Shopping Malls 17 Own Product Sales Shopping Mall au Shopping Mall Integrated into a new brand in January 2017 TV Shopping with approx. 29 million of potential viewer households Provide attractive products rigorously selected by au Provide select and premium value NEW Launched 2017/1/30 A wide variety of products from 3,000 shops with more than 20 million items Respond to diverse lifestyles and customer needs

19 18 au Smart Pass Members (Millions) au Smart Pass Members Cancellation rate of paying members * Over 15 Millions Less than 0.5% 8.88 YOY +7.5% 12/'13 12/'14 12/'15 12/'16 * For 1-3Q/FY17.3

20 au Smart Pass Premium Launched in January NEW au Smart Pass Premium In promotion now* 499/month Monthly Service Charge au Smart Pass Monthly Service Charge 372/month Data Storage Coupon & Points Enhanced special offers for members au Everyday Special offers for each day of a week e.g.) Free take of Apps Safety & Security of handsets ios: Repair Support Android: Anti-Virus Software Addition of security functions Data Recovery Support Wi-Fi Security au Insurance Privilege * Application period of au Smart Pass Premium Promotion is up to 2017/5/31. Service available with 372/month until December Application period of Student Discounts is up to 2017/5/31. Discount for monthly service charge equivalent until December 2017 for a person under 25 years old who joins the designated plan Note)Indicated figures exclude taxes. Conditions apply when using the services and functions. Some functions incur separate charges. For details please refer to au website

21 Providing Fee in Accordance with Usage of Data Communication and Special Offers Until 18 year old 3GB Student Discounts Under 18 Up to 5GB *1 4,490 or more Up to 4GB *1 3,790 or more *1 2,980 or more Up to 20GB 5,090 or more Even those who use large capacity 20GB and those less than 5GB available at an inexpensive rate compared to usual charges Student Discounts (Application period:2017/1/13 to 5/31) *1 au Smart Pass Premium Monthly Service Charge Repair Support Wi-Fi Security Encryption 499/month Discount for monthly service charge equivalent within the year *2 Data Recovery Support Water Stained Partial damage au Everyday 20 *1) au Smart Value + applying new subscription benefit of family. Required to join designated plan, etc. There are conditions for application of each discount benefit. The discount method varies until the month of May 2017 usage. Additionally, call / communication fee, universal fee etc. will apply *2) A person under 25 years old must join the designated plan to apply the discount. Some functions incur separate charges. For details please refer to au website Note) Indicated figures exclude taxes

22 Creating IoT Business Developing and Deploying Enablers to Build New Business Models with Partner Companies 21 Development support Provided in December 2016 KDDI IoT Cloud Creator Announced in January 2017 Utilize expertise of Iret, Inc. Selected for world-top-class AWS Premier Consulting Partner for 5 consecutive years* 1 Platform Provided in Dec 2016 KDDI IoT Connect Air SIM Management SIM Order Monitoring Data Volume Changing Speed Planning in FY2017 Further enhancement (API Manage/GW, Data Storage, and Settlement) Network Licensed Band Unlicensed Band Released in April 2016 Cat.1 Connection Requirement Provided in January 2017 LoRa PoC Kit *2 Planning in FY2017 Introduce Cat-M1/NB-IoT Utilizing SIGFOX/ Collaboration with KCCS Device Security Released in October 2016 Develop IoT security utilizing robust SIM features *1) Selected since AWS (Amazon Web Services) certified qualifications for companies that generate sound revenues with more than a certain level of performance in business using AWS, extensive experience in customer solutions at AWS, and a large number of training and certified technological consultants enrolled, etc. *2) Compliant with LoRaWAN TM, a Low-Power Wide Area (LPWA) network communications technology for IoT that realizes low power and wide area coverage. LoRaWAN TM is a registered trademark of Semtech Corporation

23 3. Revision of Full-year Results Forecasts

24 Consolidated Summary of Revisions 23 Operating Performance and Dividend Forecasts Raised with Strong Progress Performance /KPI Operating Income 910.0B B * EBITDA 1,500.0B B * au ARPA 5, * Year-end dividend per share Shareholder Return * *Figures are comparisons with initial forecasts

25 Consolidated Summary Promoting Business Strategy toward the New Medium-Term Targets 24 Results and Forecasts 1-3Q operating income 775.7B Upward revision of FY17.3 full-year forecasts of income and dividend Business Strategy Advance measures to increase customer experience value in the domestic business Steadily increase the total distribution amount in the life design business Accelerating IoT projects

26 Appendix

27 KPI/Revenues Definitions of KPI and Revenues 26 Scope of services au Smartphone Featurephone Data card/ Tablet/Module MVNO (Excluding certain services) Services provided by consolidated subsidiaries Others au subscriptions au churn rate Units sold/shipped ーーー Personal Personal /Value [new]au accounts *1 *5 ーー [new]mvno subscriptions *2 [new]mvno revenues *2 ーーー *6 ー [new]mobile IDs *3 [new]mobile *5 *6 ー communications revenues *4 au ARPA Value-added ARPA Mobile Devices per person *5 ーー *1) Number of subscriptions within the scope of au ARPA revenues, which excludes multiple subscriptions under the same identical name *2) Based on MVNO services provided by consolidated subsidiaries *3) au accounts + MVNO subscriptions *5) Excluding prepaid *4) au ARPA revenues + MVNO revenues *6) Including services using networks of other operators

28 Consolidated Capital Expenditures 27 CAPEX (cash flow basis) (Billions of yen) Mobile (including UQ) Fixed-line and others 1-3Q/FY B YOY ( 66.9B) (Initial Forecast) (Revised) Q Full-year 1-3Q FY16.3 Full-year (E) FY17.3

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