Home Connectivity. Weiwei Hu. ResearchSeminarin TelecomunicationsBusiness TML, Soc Classification level

Transcription

1 Home Connectivity Weiwei Hu ResearchSeminarin TelecomunicationsBusiness TML, Nokia Siemens Networks Presentation / Weiwei Hu / 4/17/2008

2 Agenda Introduction Overview of Home Connectivity Technologies Standards Content Management Influence to Operator Business Model Vendors Strategies Conclusion 2 Nokia Siemens Networks

3 Introduction Home network is becoming the center of daily life Home network shares Internet connection Home network shares Media contents Home network offers home automation Home network is center of daily life 3 Nokia Siemens Networks

4 Overview of Home Connectivity (1/3) Home network equipment market will have grown from USD 8.3 billion in 2004 to USD 17.1 billion in 2008 Asia will hold 36% in the globe home network market in Nokia Siemens Networks

5 Overview of Home Connectivity (2/3) TV is one of large sources 365 Million DTV Household by 2010 Satellite TV 100 million subscribers by 2008 Digital radio 22 million by 2009 Sources other than TV Online music market to increase sevenfold by 2010 Online video become hotter and hotter Digital images captured, shared and received will grow 24% by Nokia Siemens Networks

6 Overview of Home Connectivity (3/3) Networks 74 million US home have cable, 80% of them have 2+ STBs = 56 million coax home network system in US Europe has nearly twice the number of TV households as North America 238 million TV households in Europe, compared with 126 million in North America by 2010 The Asia-Pacific market contains 60% of world s TV households 6 Nokia Siemens Networks

7 Technologies Ethernet WMM HomePNA HomePlug MoCA 7 Nokia Siemens Networks

8 Standards: Universal Plug and Play Standards developed by UPnP Forum Est More than 800 members Independent of network, protocol, language Device-agnostic mobile, fixed, CE, PC,... Platform-independent, for virtually any purpose 8 Nokia Siemens Networks

9 Standards: Digital Living Network Alliance DLNA is an industry consortium Est more than 200 members Develops guidelines for home connectivity Home environment seen as three islands of devices Consumer Electronics Mobile Devices PCs and Peripherals 9 Nokia Siemens Networks

10 Standards: Intelligent Grouping and Resource Sharing IGRS is a work group established on July, 2003 More than 200 members Five of the biggest computer and CE companies in China, Lenovo acts as the chair company of the working group. IGRS Standard enable intelligent grouping, resource sharing and service collaboration among information devices improve the interoperability and usability among these digital devices create new collaborative application models for digital devices and maximize the resource usage of each device. 10 Nokia Siemens Networks

11 Content Management DRM The various services are currently not interoperable though those that use the same DRM system (for instance the several Windows Media DRM format stores, including Napster) all provide songs that can be played side-by-side through the same player program. DTCP over IP DTCP-IP allows the user to designate devices in the home network as trusted destinations that can transfer data back and forth, DTCP-IP does not allow the content to be transmitted over the Internet to be shared outside of the home network. 11 Nokia Siemens Networks

12 Influence to Operator Business Model Nework Connectivity Platforms Enhanced communication platform (VoIP, Telephone, Video and Message) Home Monitoring Platform (Home Automatic) Content Management Platform Different focuses on home connectivity result in different business models. 12 Nokia Siemens Networks

13 Influence to Operator Business Model 13 Nokia Siemens Networks

14 Vendors Strategies Capability Different standards being capable with other standards is a trend Cooperation Company and Alliance collaborating is a trend 14 Nokia Siemens Networks

15 Conclusion Most operators are still playing the wait and see strategy A huge business opportunity for operators to provide solution as a central management service Operators have to provide different home connectivity solutions Interoperation and Customer satisfaction is a challenge 15 Nokia Siemens Networks