Alcatel Unlimited Mobile TV
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1 Alcatel Unlimited Mobile TV Olivier Coste President Alcatel Mobile Broadcast 23 February 2006, Brussels EC Workshop on Mobile Broadcasting Mass Market Mobile TV - The Next Big Thing IPTV Page 2 Wireline evolution Mobile TV today is 3G Mobile TV Mobile evolution With Unlimited coverage With Unlimited audience With Unlimited content With Unlimited usage Combining the best of the Mobile and TV worlds With Interactivity 1
2 Towards mass market Mobile TV Page 3 Mobile TV, like Mobile phone requires Large coverage including indoor, on the go, outdoor Interactivity to create new revenue generators Mobile TV, like TV requires Unlimited number of channels, and easy use Support for Unlimited number of TV viewers Mobile TV will federate mobile entertainment Access to live, on demand, store, location based or personal TV/content Offer interactive services (voting, community, alert, EPG) Federate interactive and personalized advertising Terrestrial broadcast networks suffer from Lack of spectrum availability before analog switch over Page 4?? Spectrum availability uncertainities and incomplete in UHF Danger of fragmented deployment T-DMB in Band L in Germany? T-DAB in Band III in UK? in UHF in Italy? Limited to urban areas Limited economies of scale for handsets Complex Multiple Frequency Network Spectrum inefficiency Hand-over constraint 2
3 Hybrid broadcast in S band: Fast and secure access to spectrum... Page MHz Satellite IMT2000 FDD European allocation Terrestrial IMT2000 FDD European allocation on S band secures harmonized deployment Full Continental coverage Major countries with Satellite and terrestrial coverage Small countries completed with terrestrial local content Handset economy of scale Seamless Mobile TV roaming Consolidated framework for access and use of spectrum At national level, Single Frequency Network No complex planning and related hand-over Combining on S band and 3G to deliver Unlimited Mobile TV tomorrow Page 6 3G UMTS band unlimited channels S band 9 TV channels (*) 27 TV channels (*) Frequency band available S band frequency adjacent to UMTS frequency for 3G Optimised indoor coverage with terrestrial repeaters Instant & cost-effective nationwide coverage with satellite Unlimited coverage, unlimited audience, unlimited number of channels, and interactivity (*) 256 kbps on 15MHZ only 3
4 Terrestrial Broadcast of in S band leverages 3G assets to the maximum Reuse of existing 3G sites Reuse of 3G antennas Reuse of existing cabinets Rx Antenna Tx antenna Repeater Tx antenna Page 7 Reduced Investment Limited CAPEX per repeater Significantly reduced Installation cost (compared to UHF) Full deployment: number of repeaters equivalent to 3G sites In S band: Securing Handsets Leveraging Momentum Page 8 Limited impact on chipset Reuse of OFDM waveform Tuner agility easy to extend to 2.2 GHz frequency Turbo-Code & enhanced time interleaving Use of antenna diversity possible in S band Improves antenna gain Operate in the same 3G frequency bands Cost equivalent to /3G Handsets agreements with chipset manufacturers and terminal vendors in place 4
5 Alcatel Unlimited Mobile TV Roll-out in Line with Mobile TV Traffic Growth Page 9 3G unicast Broadcast UMTS (UMTS, 2.1 GHz) Beyond 2008 Unicast video over EDGE/3G Interactivity (S band, 2.2 GHz) HSDPA Unlimited channels trials MBMS service launches Better Video Quality Christmas 2007 terrestrial launch Mixed Unicast / Broadcast 3GLTE Satellite + terrestrial (Hybrid) launch Mass market mobile TV Unlimited usage Access Everywhere Alcatel system is also helpful for crisis management Alcatel hybrid satellite/terrestrial architecture allows cost-efficient Mobile TV service Page 10..and also Crisis Management services with crisis independent satellite coverage Population alerts and information Specific information to police, fire brigades, etc. In car emergency communication through secured return channels 5
6 Key advantages of Alcatel Unlimited Mobile TV Page 11 Unlimited coverage for a 100% of population and country Cost efficient Approach with 3G site reuse Large capacity for attractive TV bouquets Crisis management assistance Available spectrum over Europe and worldwide European technology for a world market Mobile TV : The need for an EU approach Page 12 Mobile TV raises new regulatory questions What is the value chain? Who are the new actors? What needs to be regulated? Often the same questions from country to country EC is central to structure the future shape of Mobile TV in Europe Regulatory framework to be confirmed during 2006 Alcatel Mobile TV solution designed for implementing a European approach to Mobile TV 6
7 Page
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