XLDB Clallenges for Structural Data Focus: Nokia. Pekka Barck Head of Data Warehousing Nokia

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1 XLDB Clallenges for Structural Data Focus: Nokia Pekka Barck Head of Data Warehousing Nokia Nokia Aug / Pekka Barck

2 Scale & Size 100 TB + centralized in EDW, ERP DW, Research Center, Services specific on Teradata, Oracle, Hadoop 100 TB + in hundreds decentralized / federated dw:s/marts, mostly Oracle other technologies. 100 TB + in application specific logs where history is discarded for cost reasons. 1 PB + in multiple new sensor data applications Nokia Aug / Pekka Barck

3 Structures and Processing Data Structures Commercial normalized - denormalized databases ROLAP, MOLAP, HOLAP Hadoop, Map/Reduce Virtualization through cross-database drill-through In-memory (tokenized) databases Data Preparation Transformation tools with too high costs for reconciliation and audit trail Business rule engine type of approach Messaging software Nokia custom made loading tools for data access from Nokia Aug / Pekka Barck

4 The Tools Data exploration/mining: 4 tools including SPSS, Minitab + custom made Text mining: 3 tools including Attensity Webanalytics: Omniture Site Catalyst, Hitbox OLAP: 6 tools including Cognos, BO, OBI (Hyperion) Reporting: 12 tools including Cognos, BO, OBI (Siebel Analytics), SAP products Nokia Aug / Pekka Barck

5 Analytics Distribution Normal queries are noise and as such are not affecting computing capacity needs Precooked 70 %, 2 % of capacity Ad-hoc 30 %, 55 % of capacity Exploration 2 % of users, 43 % of capacity Nokia Aug / Pekka Barck

6 The Challenges 1. AGILITY Nokia Aug / Pekka Barck

7 Project Specific Solutions June 2008 PRODUCTION Presentation Layer ADW Solution Specific ADW STAGING STRENGTHS Sharing of Important Resources Reduced Data Movement Faster Delivery Increased Security CHALLENGES Data Not Fully Integrated Workload Management Maintaining Solution Consistency Additional Resource Demands on Production Nokia Aug / Pekka Barck

8 FastValue on IT Aug 2008 IT PRODUCTION Presentation Layer ADW Limited Copy ADW Solution Specific ADW STAGING STAGING STRENGTHS Quick Determination of Data Value Easy Access for Data Research More Efficient Use of Business Input Less Demand on Production System Resources Automated Loading CHALLENGES Data Integrated Additional Data Movement Freshness of IT Data Not a Production Environment Nokia Aug / Pekka Barck

9 Exploration on Production May 2009 PRODUCTION Presentation Layer Analytics LAB ADW Solution Specific ADW STAGING STRENGTHS Reduced Data Movement Increased Data Freshness More Powerful Platform Resources Faster Development of Analytic Metrics CHALLENGES All Data Must Enter Through Staging Mixed Workload Management Additional Resource Demands on Production Nokia Aug / Pekka Barck

10 Personal Upload June 2009 PRODUCTION Presentation Layer External Data Analytics LAB ADW Solution Specific ADW STAGING STRENGTHS Some Data Loads Can Bypass Staging Quick Access to External Data Quick Recognition of Data Value CHALLENGES Some Data Not Fully Integrated Mixed Workload Mangement Nokia Aug / Pekka Barck

11 One Architecture Slide Removed Nokia Aug / Pekka Barck

12 Ensuring Business Value Business is moving towards advanced analytics in all areas Now 100 sources. 1 new source added every week. Everything has to link together. The data model becomes very complex. Different data has different business value Nokia Aug / Pekka Barck

13 Other Challenges Efficient (open) compressions in databases -> Green IT Efficient quality procedures in databases / Integration tools We need more hours per day: We materialize for performance but reach a deadend Nokia Aug / Pekka Barck

14 More Challenges Growing need for high volume/low usage XXLdatabase. Volume estimates between 3 and 40 PB. Cross-database drill-through capabilities: Oracle, Teradata, Hadoop Integration costs too high, tools and integrators have not brought enough significant improvements during past 10 years. Linguistic based free text analytics: 10+ most important languages Nokia Aug / Pekka Barck

15 Thank you Nokia Aug / Pekka Barck

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