IP-ratkaisut ja mobiililaitteiden entistä laajempi hyödyntäminen Timo Kuokka
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1 IP-ratkaisut ja mobiililaitteiden entistä laajempi hyödyntäminen Timo Kuokka Terveydenhuollon atk-päivät
2 Nokia Strategy Mobile Mobile-voice paradigm: consumer driven Game download MMS 3rd party content Persontoperson Business services Exploit mobile voice Infotainment Drive consumer mobile multimedia Fixed Bring extended mobility to enterprise Voice Data
3 Nokia Strategic Elements Exploit mobile voice Drive consumer mobile multimedia Bring extended mobility to enterprise
4 Nokia Enterprise Solutions Why would Nokia target the enterprise market? Mobile-voice paradigm: consumer driven Game download Infotainment MMS 3rd party content Persontoperson Business services the enterprise market will significantly influence the shaping of the mobile internet the enterprise market continues to be an important revenue source for Nokia and its partners no player has established itself as the leader of the enterprise mobility market Nokia plans to become the leader Voice Data
5 Nokia: Building Enterprise Competency Mobile Mobile-voice paradigm: consumer driven Game download MMS 3rd party content Persontoperson Business services Infotainment Mobilize the Enterprise Secure Mobile Connectivity Fixed Secure Connectivity Security Voice Data
6 Top Determinants of Mobile Requirements Users needs will generally drive requirements 33% Budgetary limitations will generally drive requirements 26% Available technology will generally drive requirements 8% An internal team of experts will develop a set of requirements 6% Compatibility with existing programs will generally drive 6% Security issues will generally drive requirements 5% Preferred provider offerings will generally drive requirements 4% An outside integrator will develop a set of requirements 1% No major wireless initiatives in the next 18 months 14% 2003
7 Q. To date, which of the following means has your company used to measure the performance of its mobile investments? User satisfaction Quality of service performance Management satisfaction 40% 37% 54% Cost reduction Productivity enhancement Efficiency improvements 24% 22% 31% ROI analysis Revenue enhancement Some other measure not listed None Not sure 7% 7% 4% 9% 15% 2003
8 Enterprise Devices Currently Used Mobile phone 82% Laptop (not wireless) Mobile phone with data PDA (wireless) Laptop (wireless modem) Laptop (with wi-fi) Two-way messaging device PDA (non wireless) PDA phone Smartphone 20% 14% 11% 8% 7% 6% 3% 2% 32% Among mobile workers: 100% mobile phone penetration 51% laptop penetration 23% PDA penetration 7% two-way messaging device penetration ES Mobile connectivity gateways are able to address the enterprise mobility needs for virtually all device types and more importantly drive demand for business optimized Nokia terminals 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 2003
9 What do we know about Enterprise Mobility? US shipments* 2003 (billions) European shipments* 2003 (billions) Asia Pacific shipments* 2003 (billions) Smart phone** PDA Blue-collar terminal Laptop Smart phone** PDA Blue-collar terminal Laptop Smart phone** PDA Blue-collar terminal Laptop Smart phone sales - Europe centric PDA s and blue-collar terminals strong in the US * Including both consumer and enterprise sales ** Converged hand helds Source: IDC 2003
10 Q: Which of the following types of wireless voice and data initiatives are being actively considered at this time for implementation during the next 18 months? with attachments Internet Personal Information Man. Dialed voice calling Instant messaging without attachments Corporate intranet/ network 2-way text mess aging s ervic es Customer Relationship Industry Specific Applications Voice over IP Push-to-talk voice calling Sales force automation (SFA) Video conferencing/ streaming Multi-media messaging Shop floor management Small Companies (1-99) Large Companies ( ) with attachments Dialed voice calling Corporate intranet/ network Internet 2-way text messaging services Personal Information Man. (PIM) Voice over IP Instant messaging without attachments Push-to-talk voice calling Video conferencing/ streaming Industry Specific Applications Multi-media messaging services Sales force automation (SFA) Customer Relationship Shop floor management Medium Companies ( ) with attachments Internet Dialed voice calling without attachments Corporate intranet/ network access Personal Information Man. (PIM) Voice over IP Instant messaging Video conferencing/ streaming Industry Specific Applications 2-way text messaging services Customer Relationship Management Push-to-talk voice calling Shop floor management Sales force automation (SFA) Multi-media messaging services Corporate intranet/ network access Internet 2-way text messaging services Voice over IP Industry Specific Applications with attachments Personal Information Man. (PIM) Dialed voice calling without attachments Instant messaging Video conferencing/ streaming Push-to-talk voice calling Sales force automation (SFA) Customer Relationship Management Multi-media messaging services Shop floor management Corporations (>5000) 2003
11 NES: What is our business? Enterprise Solutions will offer agnostic products Nokia devices which interoperate with industry leading IT systems Nokia gateways which interoperate with leading IT industry terminals Enterprise Solutions will offer complimentary solutions Nokia will enable end to end solutions based on integrated Nokia terminals, connectivity and mobilization gateways NokiaOne Service Center
12 Nokia Business Devices Progressive range of business optimized products Businesses can easily match the needs of their mobile workers with the best possible Nokia mobile device Range of products for range of needs
13 Nokia Enterprise Mobility Solutions
14 Any Browser-Enabled Small Screen Device? Mobile phones GSM GPRS CDMA WCDMA Word Excel PowerPoint PDF Entertainment and media Getting Information Devices Networks Content Lightweight, inexpensive browser-only terminals PDAs EDGE Bluetooth.. Calendar Contacts HTML
15 Enterprise Mobility Systems Product Range Network Integrity Secure Mobile Connectivity Mobile Content Access Appliances & Management Firewall/VPN Intrusion Detection Nokia Secure Access System Mobile VPN Wireless Accelerator Nokia Access Mobilizer Nokia One Message Protector IP platforms IPSO operating system Horizon Manager
16 Nokia Enterprise Mobility Solutions Phones and PDAs Laptops Wired or Wi-Fi DMZ Calendar & Scheduling Nokia Access Mobilizer Phones and PDAs Servers & Storage Employee Directory CDMA/TDMA Networks GSM / GPRS Networks Internet Nokia Firewall/VPN Nokia Wire less Accelerator Nokia Message Protector Intranet File & Application Servers / Mainf rame Nokia Secure Access System Laptops Wired or Wi-Fi Non-Corporate business center Partners, Suppliers & Contractors NokiaOne Service Center PCs Wired
17 Summary Nokia Enterprise Solutions will: build on our enterprise competency enable enterprises to mobilize their business to fuel growth market a unique highly credible perspective on mobility offer agnostic terminal and secure gateway products which will interoperate with industry leading IT infrastructure enable secure end to end mobility solutions target the most attractive enterprise customer segments through existing and emerging channels meet both the business needs (ROI) of our customers and win the hearts and minds of enterprise mobile users
18 Mobilize the Enterprise!
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