Design Story. Samsung Electronics All Rights Reserved.
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1 Design Story Samsung Electronics All Rights Reserved.
2 CONTENTS DESIGN STORY DESIGN PHILOSOPHY VISUAL THEME DESIGN STORY PRODUCT STORY INSPIRATION DESIGN CONCEPT DESIGN LANGUAGE CMF STORY UX STORY ACCESSORIES DESIGNER BIO Samsung Electronics All Rights Reserved.
3 DESIGN PHILOSOPHY Meaningful Innovation Samsung envisions innovative designs that integrate cutting edge technology with personal value to create devices that deliver a purposeful, consumer-driven experience.
4 VISUAL THEME Minimal Futurism Samsung s visual theme for 2015 is Minimal Futurism, which encompasses Samsung s design strategy to find a perfect harmony between technology and design, while retaining both a futuristic and minimalist look and feel.
5 DESIGN STORY Project Zero The Galaxy S6 design language is reflective of a culmination of years spent refining Samsung s design philosophy, which at its core is centered on meaningful innovation. For this project, designers started from scratch, or at Zero, to explore, identify and define a new design language.
6 INSPIRATION Design Inspiration
7
8 DESIGN CONCEPT New Design Language The Samsung Galaxy S6 and S6 edge design philosophy delivers true value and usability with beautiful, complementary design elements for a completely reimagined device. Designers interpreted the same core design values into two different variations; the Galaxy S6 and the Galaxy S6 Edge edition.
9 DESIGN LANGUAGE Sleek Profile By contrasting a smooth and delicate glass incased with a strong and sleek metal frame, The Galaxy S6 and S6 edge represents Samsung s new design language with a complete, sophisticated finish.
10 DESIGN LANGUAGE
11 DESIGN LANGUAGE Harmonized Form The Galaxy S6 and S6 edge reflects a harmonious balance of solid lines and fluid curves, glass and metal, grip feeling and craftsmanship. Through this balance, consumers experience both an emotional and sensory experience the moment they hold the device.
12 DESIGN LANGUAGE
13 DESIGN LANGUAGE Authentic Materials Designers focused on finding the right materials to deliver warm, sensory value through a typically industrial feeling product. The combination of these two materials of metal and glass elevate the premium look, feel and authenticity of the design.
14 DESIGN LANGUAGE Glass Metal
15 CMF STORY Mystical Aura Color, material and finish(cmf) are key focuses of the Galaxy S6 and S6 edge design. The Galaxy S6 and S6 edge utilizes glass with new CMF solutions for a novel, premium appearance. The key concept was to capture the exquisite reflectiveness of light and translucent colors to add visual depth to our design. Designed to create lively colors that are always in motion, the new CMF effect introduces beautiful hues to Samsung s mobile design.
16 CMF STORY - COLOR Black Sapphire Gold Platinum White Pearl Green Emerald *only for S6 edge Black Sapphire Gold Platinum White Pearl Blue Topaz *only for S6
17 CMF STORY - COLOR The Black Sapphire Black Sapphire harnesses a mystical quality that is simultaneously deep and lustrous
18 CMF STORY - COLOR The Gold Platinum Gold Platinum has a life of its own, transforming from gold to silver as the device moves in the light
19 CMF STORY - COLOR The White Pearl Pure and pristine White Pearl evokes a glamorous richness
20 CMF STORY - COLOR The Green Emerald The trendy Green Emerald color conveys a profound beauty that is harmonious with the device s exquisite dual curved glass screen
21 CMF STORY - COLOR The Blue Topaz The brilliant Blue Topaz color has a unique radiant quality that lends ethereal gossamer to the device s surface
22 UX STORY A Simple User Experience The Galaxy S6 and S6 edge focus on creating a refined experience by accentuating only the core essentials. To accomplish a truly seamless experience, designers optimized a logical layout and flow, resulting in a more engaging user experience
23 UX STORY Unique Experience In the process of streamlining the overall User Experience, designers also created a new feature, Edge UX, that takes advantage of Samsung s innovative and unique form factor to achieve experience innovation, as premium design is perfectly complemented with a unique user experience.
24 ACCESSORIES Protective Beauty By bringing balance between design and functionality, covers are designed to maximize harmony with out set design. iew rv ea Cl Cl ea rc ov e r r ve Co
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