S a m s u n g I A P a n d P r o m o t i o n a l O p p o r t u n i t i e s w i t h G a l a x y A p p s

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1 S a m s u n g I A P a n d P r o m o t i o n a l O p p o r t u n i t i e s w i t h G a l a x y A p p s A few housekeeping items: If you have any questions for the presenters, please post them in the Q&A box and we will answer them at the end of the presentation. If you have any technical issues during the webinar, please send a comment to the Q&A box for assistance. This session is being recorded. It and the presentation slides will be shared on the Samsung Developer webpage: And please don t forget to provide feedback before you leave the session. Your feedback is critical to improving these webinars.

2 S a m s u n g I A P a n d P r o m o t i o n a l O p p o r t u n i t i e s w i t h G a l a x y A p p s Gaby Rojas Samsung Developer Program SEA - Content & Services Mountain View, CA The information in this presentation is offered only for general informational and educational purposes. These materials are intended, but not promised or guaranteed to be complete, or up-to-date and should in no way be taken as an indication of future results Samsung Electronics America Inc.

3 How can we help you? Dev Support Team, based in Mountain View, CA supports you and your Android and Tizen projects: Samsung Android SDKs (Galaxy SDKs) Samsung IAP integration Tizen Wearables SDK Watch Face Editor and Theme Editor Submission and promotion of your apps Register with the Samsung Developer Program for free: Login and submit support or promotion requests Feedback: Gaby Rojas 3

4 Upcoming Webinars Area Subject Date Description Galaxy Apps Samsung IAP and Promotional Opportunities with Galaxy Apps 11am PST Feb 9 Revenue opportunities for Android mobile publishers Themes Themes Overview and Theme Editor 11 am PST February 23 For designers market opportunities and how to use the Theme Editor 4

5 Galaxy Apps Today MONTHLY ACTIVE USERS (Global) 202M TOTAL UNIQUE VISITORS (Global) 360M MONTHLY DOWNLOADS (Global) 131M APP DOWNLOADS IN 2016 (Global) 1.58B MONTHLY ACTIVE USERS (USA) 23M TOTAL UNIQUE VISITORS (USA) 83M MONTHLY DOWNLOADS (USA) 11M APP DOWNLOADS IN 2016 (USA) 120M Our users download and spend more each year: 3.4 x better engagement than x monetization than % on average better spending per paid user than 2015 Top Markets (Revenue) USA Korea Germany Source: Samsung Internal Resource (2016) 5

6 Staff Picks 1 We feature only apps that are differentiated (i.e. co-developed or optimized), unique, and/or contribute to revenue and traffic 2 3 Samsung IAP integration is required for all apps that perform in-app transactions. Each APK must have a unique package name or a different signing key. Staff Picks feature individually designed, one-app, and category banners 4 Editorial Team merchandizes the store weekly to refresh content and optimize for performance 6

7 Samsung IAP Revenue Share: 70:30 standard * Negotiable for partners with exclusive offers Supports various payment methods including credit card, phone bill, and PayPal in over 90 countries (varies between countries) 3.6 M registered cards globally 36% from the U.S Consumable Buy as many as you want Coins, hearts 7 Non- Consumable Non-recurring Subscription Auto-recurring subscription Buy once, remains effective Ads removal 1, 3, 6, 12 Month Killer app for user to subscribe for limited time Free trial: days Monthly cycle Newspaper and magazine subscription 7

8 Integration Alternatives SDK for Android Unity Services IAP Samsung OpenIAB Unity Plugin AIDL library with a helper class Native Unity integration for Galaxy Apps Based on open source OpenIAB Unity Plugin solution 8 8

9 Samsung IAP API Calls Declare permissions Initialize in Test or Commercial Mode Get items available for sale <uses-permission android:name="com.sec.android.app.billing.permission.billing"/> getinstance(context, IAP_MODE); getitemlist(startnum, EndNum, ItemType, IapMode, ongetitemlistener); ItemVo: "mitemid": "Consumable_1", "mitemname": "Coins10", "mitemprice": 1.1, "mitempricestring": "$1.10", "mcurrencyunit": "$", "mcurrencycode": "USD", "mitemdesc": "Consumable_1_$1.1", "mitemimageurl": " "mitemdownloadurl": "", "mreserved1": "", "mreserved2": "", "mtype": "00", "msubscriptiondurationunit": "", "msubscriptiondurationmultiplier": "" 9

10 Samsung IAP API Calls Start purchase process for an item startpayment(item_id, showsuccessdialog, onpaymentlistener); PurchaseVo: "mpaymentid": " G X", "mpurchasedate": , "mpurchaseid": "2a8c9c7069f5c739010eef28d0e ec1adeac0cb5 c33b34620cc", "mitemid": "Consumable_1", "mitemname": "Coins10", "mitemprice": 1.1, "mitempricestring": "$1.10", "mcurrencyunit": "$", "mcurrencycode": "USD", "mitemdesc": Consumble 10 coins", "mitemimageurl": " jpg", "mitemdownloadurl": "", "mverifyurl": " ipt.as?protocolversion=2.0", "mreserved1": "", "mreserved2": "" 10

11 Samsung IAP API Calls Validate the purchase with IAP server Version=2.0&purchaseID=xxxxxxxxxxxx "itemid": "Consumable_1", "paymentid": " G X", "itemname": " Coins10", "itemdesc": " Consumble 10 coins", "purchasedate": " :10:48", "paymentamount": "1.100", "status": "true", "paymentmethod": "Paypal", "mode": "REAL" Get items already purchased by user getiteminboxlist(startnum, EndNum, StartDate, EndDate, ongetinboxlistener); 11

12 IAP Management 12

13 IAP Management 13

14 User Flow 14 14

15 Publishing in Galaxy Apps 1 Register with Seller Office as a developer 3 Register your application (unique package name or different signing key) and its IAP items with Seller Office 2 Request a commercial Seller Office account Corporate sellers: business license and bank account 4 Test your application and submit for certification If you have any questions during the process, please submit a support request via the Samsung Developer Program website 15 15

16 Promotion Submit a promotion request Our Editorial Team will evaluate your application for: Quality Brand Number of downloads Optimized experience for Samsung device users Benefits: In-store banner promotions (Staff Picks) Push notification to Galaxy Apps users Social media (Facebook and Twitter) Exposure in SamsungDevelopers.com Trade show presence 16 16

17 Promotion Banner promotion typically increases daily downloads 4 5 x 5x 17

18 Next Steps How to get started Get this presentation at: Register with Seller office: How can we help you? Register to Samsung Developer Program and submit support or promotion request. I Register to learn more: Feb 23 rd Samsung Mobile Theme Editor More Webinar Resources (available now) Gear S3 Webinar Series Your feedback is greatly appreciated and makes these webinars even better! 18