ZTE IPTV Trends for Oi

Transcription

1 ZTE IPTV Trends for Oi

2 CONTENTS ZTE 4K E2E Evolution ZTE Proposed Low Bit-rate Solution Case Study ZTE IPTV Presence Highlights

3 Generation and Development of the 4K Technology 4K is the result of technical innovation made by the film industry to cope with the challenge from the HD TV. In 2004, to ensure the technical advantage of digital TV over the HD TV, the Digital Cinema Initiative (DCI) composed of seven Hollywood film companies produced an industry standard defining two levels of digital cinema definition: DCI 2K: 2048 x 1080, 24 or 48 frames per second DCI 4K: 4096 x 2160 (applicable to 2.39:1 and 1.85:1), 24 frames per second In 2012, the ITU released the Ultra HDTV international standard ITU-R Recommendation BT.2020, which marked 4K technology s entry into the field of household consumer goods. 4K: 3840 x 2160 (16:9); 8K: 7680 x 4320 Frame rate: progressive scanning, supporting 120p, 60p, 59.94p, 50p, 30p, 29.97p, 25p, 24p, and p (nine different frame rates) 3

4 E2E Ready for 4K/H.265 Yr 2012,ITU launched standard of Ultra HDTV: ITU- R Recommendation BT.2020: 4K: 3840x2160 (16:9) 8K: 7680x4320 ZTE STB support from LB/SD/HD to UHD LB SD 720P 1080P 4K@30fps H M 2.5M 5M 8M 30M H M 1.25M 2.5M 4M 15M ZTE CDN ready for HEVC/4K: 4 VS8000H and VS3000 are ready for 4K. Sichuan Telecom commercially launched in Dec, 2014, now 55K 4K Subs, 300K/Month new subs(inc 20K 4K subs) House of Cards (4K)) Launched in 2014 Football world cup Broadcasted in 2014

5 Ultimate Experience Pursued by 4K Technology 30 P 60 P HDTV 4K 4K HDTV Ultimate clarity Ultimate bright Ultimate fluent 5

6 4K Industry Chain is Upgraded and Becomes Mature Terminals and chips are ready. Network building has been started. Contents are more abundant. 6

7 4K Terminals Becomes Affordable and 4K Contents Become Mature Chinese vendors: high cost-efficient in 2017, 23 million 4K TVs will be sold globally as estimated, -Data source: NPD Display search 50-inch as low as CNY4, inch as low as CNY5,500 Mainstream TV manufacturers main models support 4K. 4K becomes a standard function of a TV for consumers. The Social Network The first film shot by 4K HD cameras 2010 House of Cards 4K Version 4K TV series 2014 FIFA World Cup Brazil Using 4K broadcast technology in sport games 2014 A Bite of China Shot and produced by 4K HD cameras 2014 All conditions for 4K movies are ready, and 4K movies can be fully put into commercial application. The movie investor, director, and production company determine whether to use 4K. The basic technical architecture of Live TV is designed to support HD, so the 4K live technologies and products are still in development and progress. 7

8 4K has Been Put into Application Widely in the World 8

9 4K Encoding and Decoding HEVC 4K VS AVC 4K Codec SD 720P 1080P 4K30fps 4K120fps H.264 AVC M 4-6M 6-8M 24-32M Cannot do it H HEVC M 2-3M 3-4M 12-18M Estimated 40-50M Bitrate: 9-12M Bitrate: 25M+ STB: new-generation STB STB: hardly supporting supporting HEVC ultra-high bitrate decoding Frame frequency: fps Frame frequency: 30fps (currently mainly 30fps) Scanning mode: The H.264 Scanning 4K operation mode: is progressive not recommended. Only HEVC can effectively reduce progressive the bandwidth interlaced and make 4K operation possible. The H.265 can provide ideal coding efficiency. By Feb. 2015, Qualcomm, Broadcom, Intel, AMD, Nvidia, and MTK have provided codec chips supporting H.265. VLC has launched player software supporting 4K. As estimated, we may see 4K development explosion in

10 View of ZTE E2E 4K Full Solution CDN platform with large concurrency and large storage, supporting H.265 encoding/decoding Intelligent 4K acceleration + precision marketing system 4K E2E service guarantee MAN CR Backbone CR BRAS/SR 4K STB ONT OLT BRAS/SR MAN CR Integrated CDN central node 10 Reducing the convergence ratio of the OLT or upgrading it to 10G PON. The aggregation switch & BRAS supports the 100GE port.

11 CONTENTS ZTE 4K E2E Evolution ZTE Proposed Low Bit-rate Solution Case Study ZTE IPTV Presence Highlights

12 SD&HD Video with Lower Bit-Rate, Broader Coverage Key Parameters: Resolution Normal ZTE LBT 8.207M 480P 25 FPS 2M 1M 720P 25 FPS 8M 2.5M 720P 50 FPS 8-12M 3 M 1080i 25 FPS 8-12M 3.5M 2.875M 1080p 25 FPS 8-12M 4M support both VBR and CBR 2-3s Delay Key Algorism and IPR Key Benefits: Save the cost on broadband improvement 12 Improve HD deliverability to 9 times of normal solution Generate more subscriptions because of improved QoE

13 Low-Bitrate for Live TV Existing System IRD TS HD/SD TS Normal Encoder LB Encoder (Quanta) Normal TS LBTS DRM IPTV Platform (SMS EPG Live server) LB Channel LB Channel List Channel List Channel LB User STB Normal User STB LB(Low-Bitrate) Encoder receives channel TS stream from the existing system. It is better to source from IRD, due to the better video quality. The output stream from LB encoder is sent to DRM system, as the normal bitrate stream from regular encoder. After DRM encryption, the stream will be transferred to CDN for distribution. For the customer, The low bandwidth customers can watch low-bitrate stream channel, and normal stream channel can be watched by customer with sufficient bandwidth. If the whole system runs on low bandwidth, Low-Bitrate encoder need to deployed,and regular encoders are not needed. 13

14 Low-Bitrate Live TV Features Live TV Delay 2-3s (compared to the source channel) when sourced from IRD, the delay time is almost same as the regular encoder. Output Rate HD:3-3.5 Mbps SD:1.1 Mbps Video Quality MOS * value > 3.6 or DMOS ** value < 28 * MOS is defined by the MOS ITU.T BT ** DMOS is measured by PQA600 DMOS = * MOS 15

15 Low-Bitrate Encoder Features Concurrency Input Output Redundancy 2 HD per Low-bitrate encoder 9 SD per Low-bitrate encoder MPEG-2/H.264 TS 720P, 1080i PAL, NTSC H.264 TS 720P, 1080i PAL, NTSC 10:1 backup (1 for redundancy) Encoder NMS 16

16 ZTE Proposed Solution with Low Bitrate Technology ZTE Solution Covers more users With Convergent Service Platform 16M Scenario 1 Pure HD Scenario 1: Deploy HD, support 1 HD or 2 LBHD/HH concurrently; Scenario 2: Deploy LBHD, supports 1 HD/HH concurrently; 6M 3M 0.1M Scenario 2 LBHD Scenario 3 LBSD/DVB+OTT Scenario 3: i) Deploy LBSD, support 1 SD Live TV or VoD/HH concurrently; ii) Hybrid STB, supports 1 VOD/HH with HTTP Progressive download; 17

17 ZTE Low Bit-rate Solution HD: 8M 3.5M, SD: 2.5M 1.1M. ZTE patent Already Commercial launch in Indonesia Telkom Passed the tests of Deutsch Telecom, Austria Telekom, Portugal Telecom Enlarge IPTV coverage from 1.2 km to 7 km LB-IPTV can cover more than 80% of ADSL/VDSL users. 18

18 CONTENTS ZTE 4K E2E Evolution ZTE Proposed Low Bit-rate Solution Case Study ZTE IPTV Presence Highlights

19 Successful Case In Indonesia Telkom -Telkom In Indonesia Capital Area -Jakarta -1904,443 sq km Economy -GDP Billion US$ Population -245,000,000 No.1 fixed network operator in Indonesia No.1 broadband operator in Indonesia Service Launch: Live TV, VOD, TVOD, Kara OK, 3-screen Games, TV shopping, News, Education, etc. 20

20 Successful Case In Indonesia Telkom -Rich Services and the full Ecosystem Picture in Picture Transparent EPG Mobile-IPTV Pad-IPTV Public Advertisement News Service Wether Information TV Shopping Pay per view VOD Time-shifted TV TV on Demand 21 Web-IPTV Gaming HD Live TV Highlights Value Added Services TV Service

21 Successful Case In Indonesia Telkom 22 The situation of operator and network Telkom has occupied 95% of the fixed-line market, 3 million fixed-line broadband users. But most of the users broadband is provided by MSAN and DSLAM devices. The type of access network the percentage Most of the access distances are more than 1.2 km, and the twisted-pair cables are very old, so the bandwidth can t support the demand of IPTV(SD 2.5M, HD 5.5M). At first phase, the quantity of IPTV users just reaches to The bandwidth MSAN 59% 2M DSLAM 40% 2M GPON 1% 5-8M

22 Successful Case In Indonesia Telkom LB-IPTV Deployment Based on the existing network of Telkom, ZTE recommends the ZTE LB-SD(HD) Coding algorithm to Telkom. In 2012, Telkom established Low-Cost IPTV with LB-SD channels for ADSL(more than 1.2km) users and installed 12 new ZTE encoder. The delivery and installation were completed within 2 months. Enlarge IPTV coverage from 1.2 km to 7 km. LB-IPTV can cover more than 80% Telkom ADSL users. Subs now is 700K, acquires 500K subs net addition this year until Sep

23 Successful Case In Indonesia Telkom Distance 5.4 km, cable length 7 km. Distance 1 km, cable length1.2 km. 24 Distance between Pak. Agus s home and DSLAM site is 5.4 km, cable length 7 km. Common IPTV can t run. LB-IPTV can be smoothly used and it has been commercial used. Conclusion: Coverage of LB-IPTV (cable distance 7 km+) is 29 times more than common IPTV (cable distance 1.2 km) in Telkom.

24 CONTENTS ZTE 4K E2E Evolution ZTE Proposed Low Bit-rate Solution Case Study ZTE IPTV Presence Highlights

25 ZTE Global Presence in IPTV Market More than 60 global IPTV/OTT references Total 28 million+ users and 35 million system capacity ZTE built the world largest H.264 IPTV network in Jiangsu Telecom with 5.6 million capacity Cincinnati(CBT) USA Indonesia Telkom Belarus Telecom Bulgaria MTEL Vietnam VNPT Mauritius Telecom Starhub, Singapore Venezuela CANTV Pakistan PTCL Burma MPT Mexico Maxcom China telecom-- Shanghai China telecom-- Jiangsu China mobile-- Sichuan 26

26 Market Share Worldwide multimedia research group, inc. No.1 in the world, ZTE took the top position in VOD, STB and middleware. Global IPTV Middleware Market Share ZTE EyeWill; 4% 3% 2% 8% 23% 4% 4% 5% 6% 60 20% 60 Commercial deployments world wide around the world 28M 21% ZTE EyeWill Active user and Global IPTV CDN Market Share 3% 6% 6% 7% 7% 8% 9% 35M 8% % 17% ZTE EyeWill; 21% ZTE EyeWill system-capacity Global IP STB Market Share 3% 4% 5% Source: MRG Research, Q % 5% 13% 6% 7% 8% 20% ZTE EyeWill; 23% 2013 ZTE EyeWill 27 Multiscreen Monetisation Award Best Asian Service Platform Award

27 Thank you