Social Sharing in the Mobile World. January 2017
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1 Social Sharing in the Mobile World January 2017
2 Survey Methodology: 1571 interviews (online) Adults men; 760 women Interviews conducted 1/12/17 1/18/17 All respondents own a smartphone Data weighted to reflect age, sex, and ethnicity of U.S. population
3 Smartphone Owners: Demographics Sample Demographics: Sex and Age Men 52% Age % Age % Women 48% Age % Age %
4 Smartphone Owners: Demographics Sample Demographics: Race White 62% Hispanic/ Latino 31% Asian 5% Other 2% Hispanic 17%
5 Smartphone Owners: Demographics Sample Demographics: Employment Full-time 57% Part-time 13% Unemployed 6% Other 2% Student 8% Retired 2% Homemaker 12%
6 Type of Smartphone Owned: (multiple responses accepted) Android 59 Apple iphone 45 Other Smartphone % saying yes
7 Smartphone Usage: How often do you? Daily At least once per week Once a month or less Never Use text messaging Use a web browser Send s Listen to podcasts
8 General Smartphone Usage
9 Average number of types of apps used: Total Men Women Mean number of responses
10 Apps/mobile website usage: Page 1 of 2 Navigation Shopping/retail Social media Information/review Messaging Gaming Productivity/business Video streaming News/magazine Finance/banking Coupon/rebates Audio % currently ever use
11 Apps/mobile website usage: Page 2 of 2 Money transfer Recipe Photo Travel Sports Mobile reading Health/fitness Lifestyle Transportation Delivery/reservation Grocery delivery/pre-order Dating % currently ever use
12 Daily App Usage: Page 1 of 2 Social media Messaging Audio Gaming Productivity News/magazine Video streaming Shopping/retail Information Navigation Finance/banking Sports % use daily
13 Daily App Usage: Page 2 of 2 Health/ fitness Mobile reading Coupon/rebates Photo Money transfer Recipe Lifestyle Grocery delivery Dating Transportation Travel Delivery/reservation % use daily
14 Mobile Social Behavior
15 Social Media App Usage: Which of the following social media apps or websites do you currently use on your smartphone? Facebook Instagram Twitter Snapchat Pinterest LinkedIn Tumblr Reddit Musical.ly Timehop Vsco Base: Use social media app
16 Social Media App Daily Usage: Facebook 70 Instagram 38 Snapchat 27 Twitter 24 Pinterest % use daily Base: Use social media app
17 Social Media Apps Used Most: Which of the following social media apps or websites do you currently use most on your smartphone? Facebook Instagram Twitter Snapchat Pinterest LinkedIn Tumblr Reddit Musical.ly Timehop Vsco Base: Use more than one social media app
18 Local Facebook Groups: Are you a member of any local Facebook groups or other local online groups? Yes 62% No 38% Base: Use Facebook
19 Facebook Live: Have you ever? Watched a Facebook Live video 73 Watched a Facebook Live video daily 30 Broadcast a Facebook Live video 23 Broadcast a Facebook Live video daily % saying yes Base: Use Facebook
20 Facebook App Usage: How often do you tag your location when posting social media updates? Never/ Do not post 67% Almost everytime you post 15% Some of the times you post 18%
21 Facebook App Usage: What impact, if any, does seeing a radio station DJ or personality post about a product or service on social media have on your likelihood to purchase that product or service? It has no effect on your likelihood to purchase 47% You are LESS likely to purchase 3% Do not listen to any DJs/ personalities 7% You are MORE likely to purchase 43% Base: Use any social media
22 Smartphone Usage: How often do you? Several times Nearly At least once At least onc e Less than Never per day every day per week per month once per month Share a photo on social media Take a selfie Base: Use any social media
23 Messaging Apps: Which of the following messaging apps or websites do you currently use on your smartphone? Facebook Messenger 85 Skype 34 WhatsApp Google Hangouts Kik 11 GroupMe 8 Viber 6 Allo Houseparty Base: Use messaging apps
24 Messaging App Daily Usage: Facebook Messenger 62 Skype 33 WhatsApp 66 Google Hangouts Kik GroupMe Viber 39 Allo 82 Houseparty Base: Use specific messaging apps
25
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