Gasana Jeff General Manager. EAPIC 2008, September, Nairobi, Kenya

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1 SMS Utility payment Gasana Jeff General Manager SMS Media Rwanda

2 Company Profile SMS Media is mobile media company specializing in SMS information service to cell phones and mobile application development." The company over the year has supplied value added service to East and central Africa renewed GSM Operator including: - MTN (Rwanda) - MTN and CELTEL (Uganda) - SUPERCELL (D.R. Congo) - ONATEL (BURUNDI) (Soon)

3 Electrogaz and Electricity prepayement in Rwanda ELECTROGAZ is the national utility (water and electricity) company of Rwanda Rwanda info: 26,340 square meters; 8,000,000 people Number of electricity customers:79,000 Kigali: 52,000 Up country: 27,000 Prepayment customers: 50,000(Only000(Only within Kigali) Total Demand: 60MW

4 Issues & Challenges Reduce risks: Security staff, high jacking, Expand vending network (neighborhood) rapidly at no extra cost. High cost of printing of paper bill Accessibility of services High infrastructural cost such as internet connection, building of kiosks, maintenance cost

5 Solution: SMS Utility Payment SMS Media has developed a solution to provide anyone with a cell phone and sufficient fund the possibility to recharge he s prepayment electricity meter using scratch card. The solution also allows anyone with a cell phone and a small capital to purchase a stock of prepaid electricity and the opportunity to become a registered reseller of electricity to consumers.

6 Direct sales from cell phones 1. SMS Media sign a contract of sales of electricity with individuals or business organizations in possession of a mobile phone and sufficient funds to purchase prepaid electricity stock. 2. Vendors are registered mobile sales to SMS Media administration and get PIN to allow them to enter in the system and protect their sales account. 3. Once registered, the authorized vendors buy a stock of electricity upfront by depositing cash in the SMS Media bank account. 4. Then the cashier credits the vendors account via the web interface for the amount of the electricity stock paid for. 5. The vendor may now sell prepaid p electricity up to the amount paid and earn commission for the sales.

7 Web Based software management

8 Buying from Cell phone The consumer come to vendors to purchase electricity and specify the Amount to be purchased the electricity meter number the client mobile phone number Then the vendor send the SMS to SMS Media short number specifying his PIN code, the consumer meter number the amount to be purchased and consumer cell number if any. The transaction will be confirmed as complete by an SMS sent to the vendor mobile phone with the 20-Pin voucher; if the client has given his phone number, he will get also the same message, If not the vendor writes the 20-digit pin voucher on the receipt and hands to the client. Then the client enters the Pin code received into his meter at home.

9 Customer Support SMS Media has design a web based interface where call center agents will monitor all transaction and give support to customers. SMS Media in partnership with Electrogaz has also outsourced a private call center company to handle all calls 24 hours a day and 7 days a week

10 Call Center Web Interface

11 Connectivity The service utilizes a standard SMPP connection to the SMSC, as well as existing infrastructure, partly developed by SMS Media, for interfacing with the MTN Rwanda network prepaid platform. On the side of Electrogaz we use the e-vend Graphical vending application which operates within a standard Internet web browser. SMS Media server which run the e-vend client have not a database but we operate on-line to the main server of Electrogaz via wide area networks (WAN).

12 Utility Payment Server Deployment Electrogaz Server System administration Customer care MTN SMS-C SMS Media Server 2 5 Wireless network LAN VPN

13 Advantage of using SMS Utility Payment Easy access to services Social economic impact: create jobs and business opportunity Reduce risks at Electrogaz point of sales: Security staff, high jacking. Expand vending network (neighborhood) rapidly at no extra cost. Make easier for prepaid electricity consumers to purchase electricity. No infrastructural cost such as internet connection, building of kiosks, maintenance cost Convenience: Client themselves can buy electricity using their cell phones any where network is available (95% Rwanda).

14 Thank You GASANA Jeff General Manager SMS Media Tel: (+250) Web site: Boulevard de l Umuganda, KBC Building PO P.O. Box: 7491 Kigali, Rwanda

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