Vodafone mobile product update. VPS Partners. April C2 Vodafone restricted

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1 Vodafone mobile product update VPS Partners April 2017

2 Contents 1. New: Small Business Solutions launching 11 April 2017 Overview and SoHo segment and Marketing review Price plan ladder and features SIM only price plans Selling price plans with inclusive insurance Commissions and commercial rules 2. New: Red price plans launching 12 April 2017 Overview and features Price plan ladder Commissions and commercial rules

3 Small Business Solutions Launching 11 April 2017

4 Overview A new set of Small Business Solutions will be launched on the Gemini billing platform on 11 April 2017 (Handset & SIM only options) This section will take you through: SoHo segment and marketing review Handset ladder SIM only ladder Feature details Insurance C3 Confidential

5 SoHo segment & marketing review

6 Business aims Solution Based Selling Driving Brand Consideration Addressing 100% of our base Commercial Performance Small Business Solutions include 3 categories (value, extra & premier) which are based on specific customer types and needs Customers can choose the tariff which best suits their need & pick their data allowance to ensure their plan is tailored specifically to them Small Business Solutions include features to address all the main drivers of customer consideration roaming*, security, network performance, customer experience & value Research shows that customers on Business plans have 21 higher NPS than those on consumer plans These solutions are designed keeping in mind our Small Business competitors, hence will be much more competitive with all other operators The current Business Premier plans (available in VF direct) are only aimed at our high end customers, however the new solutions will address the complete base Strong SIM only proposition that include all the features from the first tier Increase SoHo base Protect SoHo market share Strong upsell message for a higher ARPU *For any roaming usage outside of inclusive world traveller destinations, roaming charges will apply at the relevant country rate. 6

7 Customer segmentation Business Premier - June 2016 Red plans available to these customers as well 7

8 Customer insight Data Security Insurance Choice Customer feedback I try to stick to my monthly budget and not spend more. I restrict my usage in my allowance because I experienced/heard terrible stories about going over and paying a lot more. My biggest fears with my mobile provider is getting bill shocks by roaming or being a victim to cyber crime on the my phone as I keep reading in the papers. Customers cannot run their business without their mobile phone, and losing/damaging a phone and waiting weeks for a replacement can impact the business. I don t want to have to buy a high data plan to get all the features, I should be able to tailor my plan according to my needs. Analysis Average data allowance of Handset and SIMO customer is 4.98GB. Data usage is increasing by 41% every year. Customers are expecting operators to be more aware of their needs as the market is so aggressive. Inclusive roaming is now becoming more common and customers are becoming aware of cyber security threats on their mobile devices. Vodafone is the only MNO that provides a 4 hour phone replacement service known as Vodafone Rapid. We can leverage it in our plans to upsell customers to higher data allowances. Existing plans only include all features at the 20GB allowance. Not everyone needs that much data hence many customers lose out of the big benefits of Business Premier. What are we doing Even bigger data allowances now up to 60GB s available. Data Capping available to all plans. Take your home plan of texts, minutes and data with you to 100 countries worldwide with Business Traveller. Free European roaming in 40 destinations or 5 a day if you want to go to over 60 destinations in our World Zone. Business Extra & Business Premier include insurance and Rapid. Multiple data allowance options on each plan type, Value, Extra & Premier so that the customer can buy a plan according to their need. Inclusive Secure net on all plans. 8

9 Handset ladder 9

10 Small Business Solutions April 2017 Double Data + Insurance for 6 Double Data, Data Share Sim, Int Mins + Non-Geo mins for 8 Band 3 pricing 500MB Unlimited Voice & Text Business Value Business Extra Business Premier Inclusive EU 1 & 2 Roaming + default 5/day for our World Zone 1GB Unlimited Voice & Text 3GB Unlimited Voice & Text Vodafone Small Business Plans Inclusive EU 1 & 2 Roaming + default 5/day for our World Zone 2GB Unlimited Voice & Text 6GB Unlimited Voice & Text 10GB Unlimited Voice & Text Inclusive EU 1 & 2 Roaming + default 5/day for our World Zone Data capping Data capping Data capping Secure Networks Secure Networks Secure Networks WiFi calling WiFi calling WiFi calling Damage Insurance Vodafone Rapid 4GB Unlimited Voice & Text 12GB Unlimited Voice & Text 20GB Unlimited Voice & Text 60GB Unlimited Voice & Text Damage Insurance Vodafone Rapid Data Share SIM 100 Int Mins 300 Non-Geo Mins Simple upsell journey Even Bigger data allowances our largest plan is now a massive 60GB Secure Net Basic included in all plans Handset will now sit across 9 bands (rather than 6) One Net Express now renamed as One Net Anywhere All plans will still be subject to the RPI increase each year. The RPI rate from January will be used

11 Price plan features 11

12 Vodafone Business Value Vodafone Business Value is our basic proposition for our low value customers who only need minutes, texts data and a device As they are low data users the data options they have range from 500MB to 3GB All plans come with inclusive Secure Net Basic to ensure customers are protected from cyber threats and malware over the Vodafone Network WiFi calling is also included in all plans (subject to handset compatibility) Please Note: WiFi calling is not compatible with One Net Anywhere, so customers must choose between them Customers can avoid bill shock by opting into our Data Capping functionality which will work in the UK & in Europe Customers will still continue to enjoy inclusive European roaming in our Europe Zone 1 & 2 through Business Traveller. Customer will retain this worry-free roaming benefit even if they opt out of Business Traveller 12

13 Vodafone Business Extra Vodafone Business Extra is our mid tier proposition for our more tech savvy customers. It will include all of the features within the Business Value, and include extra features: Double data for 6 extra/month Inclusive Damage insurance for customers who damage their handset 4 hour phone replacement service through Vodafone Rapid PLEASE NOTE: As these price pans include damage insurance through a third party, you will only be able to sell them if you have: Signed and returned the amendment to your Vodafone Partner Agreement Completed accreditation training 13

14 Vodafone Business Premier Vodafone Business Premier is our premium proposition for our high value customers and includes all the features in Business Extra along with the following: Double data for 8 extra/month Free Data Sharing SIM for customers to use in an additional/mbb device (recommended 1 data sharing SIM per account) Inclusive 100 international minutes to call Europe, USA & Canada 300 Inclusive minutes to make calls to non-geographic number PLEASE NOTE: As these price pans include damage insurance through a third party, you will only be able to sell them if you have: Signed and returned the amendment to your Vodafone Partner Agreement Completed accreditation training 14

15 Inclusive Business Traveller Inclusive Business Traveller is our Business roaming proposition for all Small Business customers taking a Small Business plan whether as an acquisition, upgrade or price plan migration Enables customers to use their UK bundle of minutes, texts and data in 100 destinations worldwide 40 of the 100 destinations will be our Europe Zone destinations where customers can use their UK bundle when roaming at no additional cost or daily fee* (same 40 destinations covered by EuroTraveller ) 60 of the 100 destinations will be our World Zone destinations where customers can use their UK bundle when roaming for just 5 per day* (same 60 destinations covered by WorldTraveller) *Subject to a fair usage policy Key Points 1. The 40 free Europe Zone destinations are mandatory for all customers no need to opt in (and no opt out) 2. Customers will be able to opt out of Business Traveller whereby they will lose their World Zone TYHTA benefit. They will then revert to standard roaming rates which can be found on 3. EuroTraveller and WorldTraveller not available on SoHo refresh plans 15

16 Business Traveller footprint 16

17 Secure Net Basic Free Secure Net Basic is included on all new Small Business plans. No opt in required Automatic, effective anti-virus, anti-phishing and anti-malware protection for your customers whenever they connect via the Vodafone Network (not over WiFi). If customers want to opt out you can remove the add-on: INCSECNET from their account. They can opt back in at any time by adding that same add-on 17

18 SIM only 18

19 SIM only 12 months core ladder Business Premier SIMO GB Unlimited Voice & Text 4GB Unlimited Voice & Text 8GB Unlimited Voice & Text 16GB Unlimited Voice & Text 20GB Unlimited Voice & Text Inclusive EU 1 & 2 Roaming + default 5/day in our World Zone Data capping Secure Networks WiFi calling Data Share SIM 100 Int Mins 300 Non-Geo Mins 40GB Unlimited Voice & Text What s new? All inclusive features available to all plans starting at 2GB Increased data allowances Introduced a new 40GB bundle for customers looking for more * Any customers looking for basic plans can buy Red price plans 19

20 Insurance 20

21 Inclusive Insurance Vodafone damage insurance + RAPID will be included in the Business Extra and Business Premier price plans from April. Inclusive damage insurance covers accidental or malicious damage to a customer s equipment. In the event of a phone being lost, stolen or damaged, Vodafone Rapid provides a replacement phone within 4 hours to any location in the UK. This provides business customers the peace of mind to know that they will always be able to maintain business as usual. Additional insurance cover for loss and theft is available at 4. Theses products are provided by ASSURANT GENERAL INSURANCE LIMITED (AGIL) who are the underwriters of Vodafone Insurance are authorised by the PRA and regulated by the PRA and FCA.The Administrators of the policy are Lifestyle Service Group LTD are authorised and regulated by the FCA. The Financial Services Authority FSA has now split into separate regulatory bodies called The Financial Conduct Authority (FCA) & The Prudential Regulation Authority (PRA).

22 Inclusive Insurance Damage Equipment will be repaired or replaced with new or refurbished equipment of a similar specification.? Loss or Theft Loss and theft cover can be added for an additional monthly fee. Worldwide Cover Up to 30 days for each trip when a customer travels abroad. Other Users Anyone authorised to use the customer s equipment is also covered. Easy to Claim There are no forms to fill in and a claim can be made by phone. Replacement within 4 hrs The replacement phone can be delivered directly to the account holder wherever they are in the UK 2. Alternative Delivery The phone can be delivered to a another named person at the billing address. Help on Hand Support is available by phone to assist with setting up replacement phones.

23 Selling price plans with inclusive Insurance You re not authorised to directly sell our Insurance products, this is because they are financially regulated You can only refer to the insurance benefit when selling mobile price plans with inclusive insurance When selling the mobile price plan, the insurance element is not active at that point You must provide a leaflet to the customer that describes the next steps to activate the insurance benefit The Business Support team will provide you with these leaflets in pdf format (or you can get these through your Sales Representative)

24 Selling price plans with inclusive Insurance There are two steps to complete to be able to sell plans with inclusive Damage Insurance with Vodafone Rapid. Step 1 - Complete product training As there are lots of new features being launched, we ve created a new training module as part of the Vodafone Partner Programme on Quizmaster, which we ask you and your teams to complete. To be able to sell a plan with inclusive insurance you need to complete this ASAP Please note: Non Programme Partners can also complete the training using the PDF training guide that was sent in Roundup Step 2 - Sign and return the amendment to your Vodafone Partner Agreement You ll also need to sign an amendment to your Vodafone Partner agreement. This is because Damage Insurance with Vodafone Rapid is provided by a third party. Your Partner Principal will be sent a copy of the amendment by the Business Support Team once they have started the training. This should then be printed, signed by the Partner Principal and returned in PDF format to vpsbusinesssupport@vodafone.com ASAP

25 Customer journey Life Style Services Group The Customer selects the Business Extra or Business Premier price plan. Make sure that the customer knows that Damage Insurance is included and make sure that you give them the VPS Insurance leaflet. The customer must call Life Style Services Group to activate their policy. Their device is not insured until they have done this. The insurance agent will explain the details of the plan and offer the customer a top-up for loss or theft cover.

26 Commission and commercial rules

27 Commission and commercial rules Only available for customers with account sizes of 1-10 Current revenue share and commercial rules remain unchanged SIM only price plans attract 10% revenue share All deals above 10 CTN s will need commercial approval Roaming Fair Usage Policy (included in the terms): Our European Roaming services are intended for use during periodic travel and not for customers roaming across foreign networks on a semipermanent or permanent basis. If you use your mobile in our European roaming zones for more than 50% of the time in any 4 month rolling period, you will receive a text from Vodafone requesting your more moderate use of our roaming services. If your usage in our European zone continues to exceed 50% as described above, over the 2-week period following our notification, we may charge you for further use or bar you from using our roaming services. We ll always let you know before we do this. WiFi calling: Can only be sold to customers with eligible handsets for eligible handsets please visit Any non eligible handset has to have the product removed WiFi calling not to be sold to customers over 10 CTN s. Vodafone reserve the right to audit the WiFi calling product and discontinue the service if it is not being sold correctly. C3 Confidential

28 Red price plans Launching 12 April 2017

29 Overview A new set of Red price plans will be launched on the Gemini billing platform on 12 April 2017 (Handset & SIM only options) This section will take you through: Overview and features Price plan ladder Commissions and commercial rules C3 Confidential

30 Overview and features Our Vodafone Essentials plans are for our cost conscious customers that do not need unlimited minutes and big data allowances Vodafone Red Extra & Red Entertainment come with Unlimited UK Minutes & text messages and a monthly allowance of internet for use in the UK for our high value customers Features: C3 Confidential 4G on all price plans Worry free roaming - inclusive Europe Zone Roaming + 5/a day for World Zone A range of data packages from 500MB to 60GB Unlimited minutes and texts (excludes Essentials) Data-capping WiFi Calling (only for Red Extra and Red Entertainment) 24 month Entertainment Packages (a choice of Sky Sports, Spotify Premium or NOW TV)

31 Price plan ladders

32 Price plan ladder (24M handset plans) Price plan name Essentials Red Extra Red Entertainment UK minutes and texts 250m 500m Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited UK data 250MB 500MB 1GB 4GB 16GB 40GB 8GB 32GB 60GB EU roaming calls, texts and data Domestic Domestic Domestic Domestic Domestic Domestic Domestic Domestic Domestic World Traveller default opt in in World Included Included Included Included Included Included Included Included Included zone for 5/day Entertainment No No No No No No 24M 24M 24M Band 8 with 250MB WiFi Band 7 with 500MB WiFi Band 6 with 750MB WiFi Band 5 with 1GB WiFi Band 4 with 2GB WiFi Band 3 with 3GB WiFi Band 2 with 4GB WiFi Band 1 with 5GB WiFi Band 0 with unlimited WiFi C3 Confidential Entertainment packs A choice of packs: Sky Sports Mobile TV, Spotify Premium, NOW TV Entertainment Content pack durations vary Visit vodafone.co.uk/terms for full terms

33 Price plan ladder (12M & 30 day SIM only plans) 12 month plans 30 day plans Red Essentials Red Extra Red Entertainment UK minutes Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited UK texts Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited UK data 250MB 500MB 1GB 5GB 10GB 2GB 4GB 8GB 16GB 20GB 40GB Entertainment No No No No No No No Yes Yes Yes Yes EU roaming calls, texts and data Domestic Domestic Domestic Domestic Domestic Domestic Domestic Domestic Domestic Domestic Domestic World Traveller default opt in in World zone for 5/day Included Included Included Included Included Included Included Included Included Included Included Price Red Essentials Red Extra UK minutes Unlimited Unlimited Unlimited UK texts Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited UK data 250MB 500MB 1GB 5GB 10GB 2GB 4GB 8GB Entertainment No No No No No No No No EU roaming calls, texts and data Domestic Domestic Domestic Domestic Domestic Domestic Domestic Domestic World Traveller default opt in in World zone for 5/day Included Included Included Included Included Included Included Included Price C3 Confidential Entertainment packs A choice of packs: Sky Sports Mobile TV, Spotify Premium, NOW TV Entertainment Content pack durations vary Visit vodafone.co.uk/terms for full terms

34 Commission and commercial rules

35 Commission and commercial rules Only available for customers with account sizes of 1-10 Current revenue share and commercial rules remain unchanged SIM only price plans attract 10% revenue share All deals above 10 CTN s will need commercial approval Roaming Fair Usage Policy (included in the terms): Our European Roaming services are intended for use during periodic travel and not for customers roaming across foreign networks on a semipermanent or permanent basis. If you use your mobile in our European roaming zones for more than 50% of the time in any 4 month rolling period, you will receive a text from Vodafone requesting your more moderate use of our roaming services. If your usage in our European zone continues to exceed 50% as described above, over the 2-week period following our notification, we may charge you for further use or bar you from using our roaming services. We ll always let you know before we do this. WiFi calling: Can only be sold to customers with eligible handsets for eligible handsets please visit Any non eligible handset has to have the product removed WiFi calling not to be sold to customers over 10 CTN s. Vodafone reserve the right to audit the WiFi calling product and discontinue the service if it is not being sold correctly. C3 Confidential

36 Thank you. Please contact your Business Partner Manager, if you have any further questions.

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