2010/12/15. Multi Process. Inter- Process Comm. Open APIs. Legacy Sync. Cloud-based Sync. IBM PC Compatible. ISA Bus

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1 ISA Bus IBM PC Compatible Copyright 2010 NTT DOCOMO, INC. All rights reserved 1 Copyright 2010 NTT DOCOMO, INC. All rights reserved 2 Multi Process Open APIs Inter- Process Comm. Copyright 2010 NTT DOCOMO, INC. All rights reserved 3 Copyright 2010 NTT DOCOMO, INC. All rights reserved Legacy Sync. Cloud-based Sync. Copyright 2010 NTT DOCOMO, INC. All rights reserved 5 Copyright 2010 NTT DOCOMO, INC. All rights reserved 6 1

2 Connection by Wireless Broadband Sensor Hubs Personal Data Hubs Copyright 2010 NTT DOCOMO, INC. All rights reserved 7 Copyright 2010 NTT DOCOMO, INC. All rights reserved 8 per single user x month Copyright 2010 NTT DOCOMO, INC. All rights reserved 9 Source: Copyright 2010 NTT DOCOMO, INC. All rights reserved AT&T iphone activations Cloud Wireless Broad Band 2 0 iphone launched (June 29, 2007) iphone3g launched (July 11, 2008) Source: Copyright 2010 NTT DOCOMO, INC. All rights reserved 11 Smart Front End Copyright 2010 NTT DOCOMO, INC. All rights reserved 12 2

3 disruptive Fate of Keitai walled garden Cellular Spectrum sharing Integration of in time/space Vertically Integrated Service System Heterogeneous with Vo by Search Engines XML Networks L2 Mobility chips Optical Switching Telephony Network Content Delivery over integration Lightweight Collaborative to Web Application heterogeneous network computing Innovation Keitai Unified Optical Another as Ubiquitous Hub Mobile Network Web 2.0 Thin Client Consumer Network RoF RAN Integration I/O Superior User Fuel Cell Interfaces Keitai I/O devices Community as wisdom (e.g., UWB) AAA for Ubiquitous world of crowds Context (i.e., location)-aware Services Customer Data Beyond ENUM Mining and Yield Management (universal ID) Context Management and sharing MIMO Coverage Expansion conservative Copyright 2010 NTT DOCOMO, INC. All rights reserved 13 time Data speed [bps] 1G 100M 10M 1M 384k MAX sepc 307k. 2.4M 14M average 2M HSDPA average 600k CD,, 4G DL:100M 144k 384K W-CDMA 1xEV-DO 100k 64k CDMA2000 1x 14.4k PacketOne 28.8K 10k cdmaone 9.6K Copyright 2010 NTT DOCOMO, INC. All rights reserved M 3G-LTE DL:40M UL:12M OFDM MIMO 1 G Distributed Antena Pico-Cells for Network for Computing Requirement f Requirement f calculator No Connectivity Spread Sheet Office Suites Local Connectivity (+ global, narrowband) Mailer CORBA-based Appl. Groupware (Lotus Notes) Global Connectivity Large RTT JavaPlugin Web Browser current status of Japan s Cellular Usage Global Connectivity Broadband Small Round Trip Time Always-On.NET Widget Cloud + Web-Scale ActiveX AJAX Computing Standalone Server-Client Browser base Web2.0 (3-tier server client) (loosely-coupled) Copyright 2010 NTT DOCOMO, INC. All rights reserved 15 Copyright 2010 NTT DOCOMO, INC. All rights reserved 16 CPU Speed Double per 18 months by 2004 Service Nodes Core Network Full routers 3% 20-25% ATM RNC -RNC Quoted from, Paradiso, J.A. and Starner, T., Energy Scavenging for Mobile & Wireless Electronics, IEEE Pervasive Computing,4(1), , 2005 Radio Access Network WCDMA (HSDPA) ATM BTS Transport -BTS Terminals enodeb 3G-LTE 4G NodeB 4G 75-80% 0.7% Copyright 2010 NTT DOCOMO, INC. All rights reserved 17 Copyright 2010 NTT DOCOMO, INC. All rights reserved 18 3

4 Copyright 2010 NTT DOCOMO, INC. All rights reserved 19 Copyright 2010 NTT DOCOMO, INC. All rights reserved 20 Real Space USB Gravity Bluetooth Accelerometer Contactless IC Microphone CCD/CMOS Camera DoCoMo GPS Micro SD Compass 3G LTE Information Space Service Clouds XPERIA iphone 4G Japan s 3G phone (Demographic Data) > 90% > 60% > 80% > 50% > 50% >70% Copyright 2010 NTT DOCOMO, INC. All rights reserved 21 Copyright 2010 NTT DOCOMO, INC. All rights reserved 22 Copyright 2010 NTT DOCOMO, INC. All rights reserved 26 Copyright 2010 NTT DOCOMO, INC. All rights reserved 27 4

5 Copyright 2010 NTT DOCOMO, INC. All rights reserved 29 Copyright 2010 NTT DOCOMO, INC. All rights reserved 30 Early 2000 s Circa 2010 Mail Music GPS log commerce Schedule Picture Address GPS log Music Mail Schedule Context-Aware Integration Address memo commerce memo Picture Copyright 2010 NTT DOCOMO, INC. All rights reserved 31 Copyright 2010 NTT DOCOMO, INC. All rights reserved 32 Release Sep, 2008 User 3 million(nov,2009) ReleaseMar,2003 User 3 million (May,2010) Release Mar,2003 User Nondisclosure API REST OAuth Release Feb,2008 User over 1 million Release Apr,2008 User 3 million Release May,2008 User Nondisclosure 60 times for 5 years (forecast) Leading mobile Cloud storage service provider Copyright 2010 NTT DOCOMO, INC. All rights reserved 33 Copyright 2010 NTT DOCOMO, INC. All rights reserved 34 5

6 Copyright 2010 NTT DOCOMO, INC. All rights reserved Copyright 2010 NTT DOCOMO, INC. All rights reserved 36 Copyright 2010 NTT DOCOMO, INC. All rights reserved 37 Copyright 2010 NTT DOCOMO, INC. All rights reserved 38 Career Network The Internet Cloud Location Authentication Accounting WEB API WEB API B WEB API C A Provide career-specific API/functions (e.g. Auth, Data storage) WEB Servis A WEB Service B WEB Service C 3 rd Party Company CP Apps provided by CP Mobile Phone APP A APP B APP C APP D APP E Variety mash up application Copyright 2010 NTT DOCOMO, INC. All rights reserved 39 Copyright 2010 NTT DOCOMO, INC. All rights reserved 40 6

7 45 Copyright 2010 NTT DOCOMO, INC. All rights reserved 41 Copyright 2010 NTT DOCOMO, INC. All rights reserved 45 Smart Phone A Wireless Broadband B Cloud C Service Coordination D Copyright 2010 NTT DOCOMO, INC. All rights reserved 46 Copyright 2010 NTT DOCOMO, INC. All rights reserved 49 7

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