Insert Cover Image using Slide Master View. PC Peripherals Market - India

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1 Insert Cover Image using Slide Master View Do not distort PC Peripherals Market - India January 2012

2 Executive Summary Market Market Entry Strategy Trends The PC peripheral market in India was valued at INR xx bn in 20--and is expected to grow at a CAGR of yy% to reach INR zz bn by 20-- Foreign players primarily dominate the market with a majority share of xx% Key industry verticals such as the BFSI, Telecom, Education, Manufacturing and Retail happen to be the major peripheral adopters and hence provide a tremendous boost to the market Prevailing stiff competition in the market makes it a mandatory procedure for new entrants to develop a market entry strategy Some of the key strategies identified include establishing brand image and creating awareness to name a few Some prominent trends identified in the India PC peripheral market can be listed as below: Vendors foraying into smart handheld device segment Aesthetic value of products is becoming an important criteria for customers Demand for LED monitors on surge Competition Major Peripheral Players Canon Inc Seagate Technology Lenovo Group Ltd. Logitech International Hewlett-Packard Company LG Electronics 2

3 Introduction Market Overview Import and Export Overview Market Entry Strategy Drivers & Challenges Trends Competition Distributors in India Recent Product Launches Strategic Recommendations 3

4 Introduction PC Peripherals SAMPLE PC Peripherals Market Display Units Keyboards Mouse Printers Scanners Flash Drives Web Cam Audio Speakers 4

5 PC peripherals market in India is witnessing steady growth and is expected to gain momentum in the ensuing year PC Peripherals Market Overview Owing to a wide array of growth factors such as rapid computerization, high disposable income and a rising tendency to replace obsolete computer parts is primarily driving the PC Peripherals market in India Presence of a huge PC base in India raises the demand for peripherals which in turn further boosts PC peripherals market in India Market size of PC peripheral was estimated to be at INR xx bn in 20--and is expected to attain a CAGR of yy% to reach INR zz bn by 20-- Foreign players mainly dominate the Indian PC peripheral market with a lion s share of xx% Primarily, sectors such as BFSI, Telecom, Education, Manufacturing and Retail are mostly engrossed in the adoption of computers and hence contribute to the market by a large extent Presence of abundant SMBs (Small and Medium Business) and other small scale segments further fuel the demand for peripherals in India PC peripheral Market Size and Growth PC Peripheral Market India (20--) INR bn d c b e f g Xyz% h i j k abc def Foreign Brands Domestic Brands a e 20--e 20--e 20--e 5

6 Import and Export - Summary SAMPLE Import and Export activities conducted have shown flexible and inconsistent rate of import and exports over the past few years IT products imported and exported belong to HS Code (Harmonized) 8471, wherein some of the key peripherals comprise of the following: Line Printers Dot Matrix Printer Graphic Printer Plotter Laser Jet Printer Ink Jet Printer Monitor Keyboard Scanner Mouse Removable or exchangeable disc drives 6

7 Import and Export (x/x) SAMPLE Definition: (HS Codes Classification of xyz) INR mn Total Import & Export xx-yy xx-zz Import Export Definition: abc (HS Codes Classification of def) INR mn xx-yy Total Import & Export xx--zz Import Export 7

8 Import and Export -Analysis An analysis of the import and export scenario of PC peripherals since 20xx-yy, in India can be summarized as below: xyz 8

9 Entry of a new player requires a proper strategy so as to SAMPLE gain a profitable foothold in the market yyy yyy Market Entry Strategy aaa zzz aaa zzz 9

10 Drivers & Challenges Summary Drivers Huge PC Base Declining Prices Increased Disposable Income Mature e-commerce Market Challenges Emergence of Smart Handheld Devices Prevailing Grey Market Increasing Replacement of Obsolete Hardware Government Participation 10

11 Key Trends Summary Vendors foraying into smart handheld device segment Trends Demand for LED monitors on surge Aesthetic value of products is becoming an important criteria for customers 11

12 Major Players (x/x) Company Snapshot: Company A Corporate Information Headquarters: City A, Country A Year Founded: --- Website: --- Phone: --- Fax: --- Employee Strength: --- Sales Intelligence Mr. xyz Branch Sales Manager Professional History zzz Others zzz Business Highlights Company A. along with its subsidiaries engages primarily in the design, development, manufacturing and sells of multifunction devices (MFDs) such as printers and scanners Area of operation includes America, Europe and Asia, wherein it sells its products under the brand name Canon Follows a business model which includes three segments, namely Office Business Unit, Consumer Business Unit and Industry and Other Business Unit, wherein the Office Business Units deals with PC peripherals Operates in India through Company aaa India, and currently has marked a storing presence in India, wherein it has established offices across It is currently keen on 12

13 Financial Highlights SAMPLE (x/x) Company A Year (As on Sep 30 th ) Total Revenue (INR bn) Net Income (INR bn) Company B Year 2007 (As on Oct 31 st ) 2008 (As on Oct 31 st ) 2009 (As on Oct 31 st ) 2010 (As on Oct 31 st ) 2011 (As on Oct 31 st ) Total Revenue (INR bn) Net Income (INR bn) Company C Year 2007 (As on Mar 31 st ) 2008 (As on Mar 31 st ) 2009 (As on Mar 31 st ) 2010 (As on Mar 31 st ) 2011 (As on Mar 31 st ) Total Revenue (INR bn) Net Income (INR bn) Company D Year Total Revenue (INR bn) Net Income (INR bn) 13

14 Major IT Peripheral Distributors SAMPLE (x/x) Compuage Infocom Ltd. HCL Infosystems Ltd. Headquarters Headquarters No. of Branch Offices No. of Branch Offices Website: Website: Phone No. Phone No. Fax Fax Key Contact Key Contact Business Highlights Business Highlights 14

15 Strategic Recommendations abcxyz abc def 15

16 Thank you for the attention The PC Peripherals Market India report is a part of Research on India s Information Technology Series. For more detailed information or customized research requirements please contact: Kalyan Banga Phone: kalyan.banga@netscribes.com Some of our recent offerings in IT Series: Digital Camera Market in India 2012 Wi-Fi Market in India 2011 Business Intelligence Market India 2011 e-commerce Market in India 2011 CRM Market in India 2011 ERP Market in India 2011 Security Software Market in India 2011 Enterprise Mobility Market in India 2011 Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on hot industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. 16