THERE ARE 2 LEADERS IN THE BATTERY SUB-CATEGORY DURACELL AND ENERGIZER.

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Amelia Hall
6 years ago
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1 GENERAL MERCHANDISE A Must-Have This category s core items are essential to your success. The General Merchandise (GM) category is one where focusing on the core items is your simplest and best strategy. Many of these items have high household penetration rates and are highly impulsive, so having the right items on hand is key. The GM Core 1. Batteries 2. Lighters 3. Telecommunications Hardware 4. Wearables (sunglasses and gloves) 5. Energy shots The core sub-categories for GM are truly must have items. Customers will expect you to have them in your store. John Roach, VP of Merchandising, Eby-Brown THERE ARE 2 LEADERS IN THE BATTERY SUB-CATEGORY DURACELL AND ENERGIZER. Pick 1 of these brands to offer (offering both is not necessary). Both brands are highly recognizable and trusted. BATTERY MUSTS Batteries: One Brand, the Right Sizes BE CERTAIN TO HAVE THE MOST POPULAR BATTERY SIZES IN STOCK. 55% of sales are for the AA size and 29% are for AAA. These 2 sizes should make up the bulk of your offering. Batteries are the perfect example of a sub-category that s highly impulsive and consumers expect you to have the batteries they need in stock. In addition, battery sales are up this year in the U.S., being driven by the multitude of new battery-using devices introduced on a near-daily basis. 88 Category Insights

BIC Still the Leader in Lighters C-stores are a destination for pocket lighters, and BIC stands above the rest as the market leader in this sub-category.

2 BIC Still the Leader in Lighters C-stores are a destination for pocket lighters, and BIC stands above the rest as the market leader in this sub-category. Customers say they trust BIC to be safe and long-lasting. However, it s not just pocket lighters customers are looking for utility lighters are a growing segment as well! Two top SKUs in the segment are the Scripto Aim N Flame and the Scripto Folding Lighter. Both are great for indoor and outdoor use. EVERYONE Has a Smart Device This statement might be a little bit of stretch, but not much! 92% of U.S. adults own a smart phone, and 45% own a tablet device. The Telecommunications Hardware sub-category is 2nd only to smoking accessories in average store sales of GM merchandise and the growth isn t expected to slow any time soon. In fact, as you move down the age bracket continuum, you can see that the number of adults who own a cell phone increases to nearly 100% for the youngest customer group. Sunglasses: A Natural Fit for Convenience Purchases for non-prescription sunglasses are typically by impulse or to solve an immediate need, such as a beach trip or long drive. This impulse nature makes them the perfect fit for your c-store. THE SUNNY STATS: 68% 55% 40% 44% CELLULAR OWNERSHIP CELLULAR OWNERSHIP AGES % AGES % AGES % AGES % Sources: Aries, 2017 This illustrates the importance of a well-stocked telecommunications hardware section in your store. The top products include: Charge/Sync Cables Mounts (hands-free capabilities) Portable Battery Packs Stereo Wired Headsets of consumers wear non-prescription sunglasses own three or more pairs of sunglasses report paying more than $15 for their sunglasses in a c-store, which can contribute to a larger basket size say that finding a brand they recognize and like in a c-store was influential to their purchase. Eby-Brown offers a full assortment of styles and price points from Foster Grant. There are a variety of displays to choose from to fit your needs. Make Work Gloves WORK for You! Although the mild winter may have slowed seasonal sales of work gloves, overall this segment experienced a 4.4% gain. One reason is that consumers are moving away from the low-end products, and are buying higher quality, usage-specific styles. In fact, the average retail price last year for a pair of work gloves was $3.83. Eby-Brown offers a two-brand strategy for work gloves: Boss as a trusted value brand and CAT, a premium line known as one of the world s leading heavy equipment brands. This strategy satisfies both the value and the name brand shopper. Impulsive Energy Energy shots and dietary supplements are technically HBC items, but they re not merchandised that way. These items are highly impulsive and are usually merchandised on counter displays near the register. This energy shot segment is growing and 5-hour Energy is the leader in market share. Consumers also tend to prefer single bottles versus multi-packs. For dietary supplements (pill form), Stacker is the leading brand with 8 of the top 10 selling SKUs. These items are also merchandised in counter displays. Article Sources: Aries, 2017; Hanover Study, February Category Insights 89

3 GENERAL MERCHANDISE 4ft planogram 90 Category Insights

4 GENERAL MERCHANDISE 4ft planogram ITEM # ITEM # ITEM # OPTIONAL DURACELL PLACEMENT BOSS GLOVES LG BRN JERSEY 8Z 1PR CVALET KIT EYEGLSS REPAIR 1CT DURACELL BAT QUANTUM AA 2PK CAT PADED PALM UTILTY CVALET PADLOCK W/KEY 1CT DURACELL BAT QUANTUM AAA 2PK GP APPLCHRG SYNC CBLE GP MICRO USB CARCHRGR DURACELL BAT COPPERTOP AA 4PK SCOTCH TAPE PACKAGING LIL NECESSITIES ENVELOPES 15CT DURACELL BAT COPPERTOP AAA 4PK W/ DISPNSR 2IN 1CT LIL NECESSITIES SCISSORS 7 IN 1CT DURACELL BAT COPPERTOP EVEREADY FLASHLIGHT 2AA GRIP 1CT CVALET SAFETY PINS 12CT 9 VOLT 1PK BIC HIGHLIGHTER BRIGHT LINER CVALET SEWING REPAIR KIT 1CT DURACELL BAT COPPERTOP C 2PK YELLOW 2PK CVALET CORKSCREW WAITERS 1CT DURACELL BAT COPPERTOP D 2PK BIC MECHANICAL PENCIL FINE CVALET TIEDOWN DLX STRETCH OPTIONAL ENERGIZER PLACEMENT 0.7MM 5PK CORD 36IN 1CT ENERGIZER ULT BAT LITH AA 2CT CONVENIENCE VALET PENCILS CVALET SCREWDRIVER 6 IN 1 1CT ENERGIZER ULT BAT LITH AAA 2CT #2 WOOD 4CT BOSS GLOVES LG NITRILE PALM ENERGIZER MAX BAT ALK AA 4CT CRAYOLA CRAYONS ORIGINAL 16CT BLACK 1PR ENERGIZER MAX BAT ALK AAA 4CT CVALET DUCT TAPE 2X120 IN 1CT CAT GLOVES LG JERSEY BLACK 1PR ENERGIZER MAX BAT ALK 9V 1CT M LINT ROLLER MINI 1 CT GP 1 AMP USB AC ADPTR EV ENERGIZER MAX C2PK CVALET SUPER GLUE 0.07Z GP 2.1 DUAL USB ADPTR ENERGIZER MAX BAT ALK D 2CT BOSS GLOVES LG V2 FLEXGRP LATEX LIL NECESSITIES MEMO PAD 80 PEG SECTION PALM 1PR SHEETS 1CT CLEARWIPE LENS CLNR WIPES 20CT CAT GLOVES LG FOAM NITRILE POST IT NOTES ASSORTED 4CT EVEREADY FLASHLIGHT LED MTL 1CT YELLOW 1PR CVALET RUBBER BANDS ASST 1Z BIC BALLPOINT PEN MED BLACK 2PK GP MICR CHRG SYNCCBLE CVALET CAN OPENER ROLL 1CT BIC BALLPOINT PEN MED BLUE 2PK BIC WHITE OUT QUICK DRY FOAM 0.7Z BICYCLE PLAYING CARDS BIC BALLPOINT PEN MED BLACK CVALET MASKING TAPE.75X360 STANDARD 1CT RETRCT 2PK IN 1CT BICYCLE DICE 5CT BIC 4 COLOR PEN 1PK CVALET CAN OPENER PIERCE 1CT BOTTOM SHELF BIC PERMANENT MARKER FINE CVALET CANDLES BIRTHDAY 24CT LIL NECESSITIES NOTEBOOK POINT BLK 2PK CVALET PLIER SLIP JOINT 6 IN 1CT 70 SHEETS 1CT SCOTCH MAGIC TAPE 3/4 INCH CVALET ADJSTBLE WRENCH 6 IN 1CT LIL NECESSITIES NOTEBOOK MATTE 1CT GP APPLE CAR CHRGER 70 SHEETS 1CT SCRIPTO LIGHTER AIM N FLAME 1CT EVEREADY FLASHLIGHT LED 1CT IN ONE OIL MULTI PURPOSE 3Z SCRIPTO LIGHTER FOLDING UTILITY CVALET PAPER CLIPS 200CT GE REVEAL BULB A19 60 WATT 4CT RFL 1CT CVALET THUMB TACKS 60CT GE REVEAL BULB A19 60 WATT 4CT Category Insights 91

5 GENERAL MERCHANDISE 3ft planogram 92 Category Insights

6 GENERAL MERCHANDISE 3ft planogram ITEM # ITEM # OPTIONAL DURACELL PLACEMENT DURACELL BAT QUANTUM AA 2PK DURACELL BAT QUANTUM AAA 2PK DURACELL BAT COPPERTOP AA 4PK DURACELL BAT COPPERTOP AAA 4PK DURACELL BAT COPPERTOP 9 VOLT 1PK DURACELL BAT COPPERTOP C 2PK DURACELL BATTERY COPPERTOP D 2PK OPTIONAL ENERGIZER PLACEMENT ENERGIZER ULTIMATE BATTERY LITH AA 2CT ENERGIZER ULTIMATE BATTERY LITH AAA 2CT ENERGIZER MAX BATTERY ALKALINE AA 4CT ENERGIZER MAX BATTERY ALKALINE AAA 4CT ENERGIZER MAX BATTERY ALKALINE 9V 1CT EV ENERGIZER MAX C2PK ENERGIZER MAX BATTERY ALKALINE D 2CT PEG SECTION CLEARWIPE LENS CLNR WIPES 20CT EVEREADY FLASHLIGHT LED METAL 1CT BIC BALLPOINT PEN MED BLACK 2PK BIC BALLPOINT PEN MED BLUE 2PK BIC BALLPOINT PEN MED BLACK RETRCT 2PK BIC 4 COLOR PEN 1PK BIC PERMANENT MARKER FINE POINT BLK 2PK CVALET SUPER GLUE 0.07Z SCRIPTO LIGHTER AIM N FLAME 1CT BOSS GLOVES LG BROWN JERSEY 8Z 1PR GP APPLCHRG SYNC CBLE EVEREADY FLASHLIGHT 2AA GRIP 1CT BIC HIGHLIGHTER BRIGHT LINER YELLOW 2PK BOTTOM SHELF BIC MECHANICAL PENCIL FINE 0.7MM 5PK CVALET PENCILS #2 WOOD 4CT CRAYOLA CRAYONS ORIGINAL 16CT 3M LINT ROLLER MINI 1 CT GP MICR CHRG SYNCCBLE EVEREADY FLASHLIGHT LED 1CT BIC WHITE OUT QUICK DRY FOAM 0.7Z CVALET THUMB TACKS 60CT SCOTCH TAPE PACKAGING W/ DISPNSR 2IN 1CT SCRIPTO LIGHTER FOLDING UTILITY RFL 1CT BOSS GLOVES LG V2 FLEXGRP LATEX PALM 1PR GP APPLE CAR CHRGER CVALET PAPER CLIPS 200CT CVALET CAN OPENER ROLL 1CT SCOTCH MAGIC TAPE 3/4 IN MATTE 1CT CONVENIENCE VALET CANDLES BIRTHDAY 24CT GP MICRO USB CAR CHRGR LIL NECESSITIES ENVELOPES 15CT LIL NECESSITIES SCISSORS 7 IN 1CT CVALET SEWING REPAIR KIT 1CT C VALET CORKSCREW WAITERS 1CT CVALET DUCT TAPE 2X120 IN 1CT CVALET MASKING TAPE.75X360 IN 1CT CAT GLOVES LG JERSEY BLACK 1PR GP 1 AMP USB AC ADPTR GP 2.1 DUAL USB ADPTR CVALET SAFETY PINS 12CT CVALET CAN OPENER PIERCE 1CT CVALET PADLOCK W/KEY 1CT POST IT NOTES ASSORTED 4CT LIL NECESSITIES MEMO PAD 80 SHEETS 1CT BICYCLE PLAYING CARDS STN 1CT BICYCLE DICE 5CT LIL NECESSITIES NOTEBOOK 70SHEETS 1CT 3 IN ONE OIL MULTI PURPOSE 3Z GE REVEAL BULB A19 60 WATT 4CT Category Insights 93

8 GENERAL MERCHANDISE Eveready ITEM # UPC PK SZ OI Allowance SRP ENERGIZER MAX BATTERY ALKALINE AA ENERGIZER MAX BATTERY ALKALINE AAA ENERGIZER MAX BATTERY ALKALINE D ENERGIZER MAX BATTERY ALKALINE 9V ENERGIZER ULTIMATE BATTERY LITH AA ENERGIZER ULTIMATE BATTERY LITH AAA ENERGIZER MAX BATTERY ALKALINE AA EV ENG MAX AA8PK CS EV ENG MAX AAA8PK CS EV ENG MAX 2032COINCS EVEREADY FLASHLIGHT 2AA GRIP EVEREADY FLASHLIGHT LED METAL CT 4 CT 2 CT 1 CT CT 2 CT 8 CT 8 CT 8 CT 2 CS 1 CT 1 CT $0.25 $0.25 $0.25 $0.25 $0.25 $0.25 $3.65 $3.65 $3.65 $2.00 $1.15 $1.20 $7.99 $7.99 $8.49 $8.59 $7.19 $7.19 $9.89 $9.09 $9.09 $3.09 $5.99 $6.09 Dates - Open Buy Window Order dates: 9/25/17-10/20/17 Date for in-store promotion: 9/25/17-10/20/17 Category Insights 95

10 GENERAL MERCHANDISE Duracell ITEM # UPC PK SZ OI Allowance SRP DURACELL 36CT DSP DURACELL 72CT DSP 1 1 DSP DSP $8.20 $21.85 $ $ Dates - Booking Items Order dates: 9/25/17-10/20/17 Return order to Eby-Brown by: 10/20/17 Ship date: 12/4/17 Date for in-store promotion: 12/4/17 Category Insights 97

12 GENERAL MERCHANDISE BIC ITEM # UPC PK SZ OI Allowance SRP BIC MICROWING 10CT DS BIC CRSTL BLK PEN DS 10 6 PK PK $0.75 $0.60 $5.65 $3.75 Dates - Booking Items Order dates: 9/25/17-10/20/17 Return order to Eby-Brown by: 10/20/17 Ship date: 12/4/17 Date for in-store promotion: 12/4/17 Category Insights 99

14 GENERAL MERCHANDISE Boss ITEM # UPC PK SZ OI Allowance SRP BOSS GLOVES LG V2 FLEXGRP LATEX PALM BOSS GLOVES LG NITRILE PALM BLACK CAT GLOVES LG JERSEY BLACK CAT GLOVES LG FOAM NITRILE YELLOW PAIR PAIR PAIR PAIR $1.80 $6.00 $4.50 $5.10 $2.69 $6.59 $8.19 $9.79 Dates - Open Buy Window Order dates: 6/26/17-7/21/17 Date for in-store promotion: 6/26/17-7/21/17 Category Insights 101

16 GENERAL MERCHANDISE Living Essentials ITEM # UPC PK SZ OI Allowance HR ENERGY 12N4 PKCMB 1 CT $5.04 SRP $ Dates - Booking Items Order dates: 9/25/17-10/20/17 Return order to Eby-Brown by: 10/20/17 Ship date: 12/4/17 Date for in-store promotion: 12/4/17 Category Insights 103

SUPPLIES OFFICE SUPPLIES POLICY: TABLE OF CONTENTS:

SUPPLIES OFFICE SUPPLIES POLICY: The Campus Operations and Facilities department at Johns Hopkins Carey Business School maintains a stock of general office supplies (please refer to the document below