Banner: 300x50, 300x250 Interstitial: 320x480, 480x320 Platform Ad Type. Sizes. File Size. File Type. Max Frames Per Second

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1 ios 9 CREATIVE REQUIREMENTS: All of the following must be SSL compliant (URL must include https): Landing page URL 1x1 impression trackers 3rd party tags SMARTPHONE - BANNER ADS A standard banner ad is an ad unit that can be static, interstitial or an animation. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. 300x x x50 320x50 480x320 AD UNIT SPECS Ad Format Static, Interstitial or Animation Sizes Banner: 300x50, 300x250 Interstitial: 320x480, 480x320 Platform Ad Type Mobile Ad, Mobile Web Click to URL File Size File Type Banner: 40kb Interstitial: 150kb JPG, PNG, GIF, Animated GIF Max Frames Per Second Recommended: 12 FPS Max: 24 FPS Page 1

2 TABLET - BANNER ADS A tablet banner ad is an ad unit that can be a static, interstitial or animated image. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. 768x x x x90 AD UNIT SPECS Ad Format Platform Ad Type Static, Interstitial or Animation Mobile Ad, Mobile Web Click to URL Sizes File Size Banner: 728x90, 300x250 Interstitial: 1024x768, 768x1024 Banner: 40kb Interstitial: 150kb File Type JPG, PNG, GIF, Animated GIF Max Frames Per Second Recommended: 12 FPS Max: 24 FPS Page 2

3 DESKTOP - BANNER ADS A desktop banner ad is an ad unit that can be a static, or animated image. The ad unit can link to a wide variety of actions, including a website, video, etc. 300x x90 160x600 AD UNIT SPECS Ad Format Static, Interstitial or Animation Sizes 300x250; 728x90; 160x600 and other IAB standard sizes Ad Type Click to URL File Size 50kb Max Time and Looping 15 seconds max; 3 loops max; 1 pixel black border Max Frames per Second (FPS) 18 FPS File Type JPG, PNG, GIF, Animated GIF Page 3

4 HTML5 AD UNIT SPECS Ad Format Platforms Delivery Can include Static, Animation, Video Desktop, Mobile App, Mobile web 3rd party served File Format Max File size (Desktop) Max File size (Mobile & Tablet) Max File Size Note Frame rates (All) Ad sizes (Desktop) Animation length Banners - JPG, PNG, GIF 80 KB (standard) 100 KB (rich media, polite, expandable) 250 KB (includes initial, polite and support) File size must include any javascript libraries 24 fps 300x250; 728x90; 160x600 and other IAB standard sizes 15 seconds Loop Rate 3 For Mobile - Typical sizes: 300x250, 320x480, 480x320, 768x1024, 1024x768 Expansion sizes Desktop: Same as standard rich media expansion sizes Desktop: 40K Back up image Mobile Banner: 40K Mobile Interstitial: 150k Page 4

5 CAROUSEL AD UNITS Drawbridge helps advertisers be more competitive in the marketplace with innovative and creative capabilities to improve campaign click-though rates (CTR) and conversion rates (CVR), enabling more efficiency from premium inventory. Research finds ads with interactivity have a higher CTR and ads with a story have higher CVR. Drawbridge s carousel ads let customers take advantage of both in one ad unit. Provide a standard IAB banner or interstitial, Drawbridge stitches them together automatically! 3 SEC 3 SEC CREATIVE 1 CREATIVE 2 CREATIVE 3 Sizes Banner Formats Accepted File Size Looping Restrictions Time Between Creative Banner: 300x50, 320x50, 300x250, 728x90, 160x600 Interstitial: 320x480, 480x320, 1024x768, 768x1024 JPG, PNG, GIF, Animated GIF 40kb 3 loops max Default is 3 seconds, but can be customized Page 5

6 EXPANDABLE OR RICH MEDIA Drawbridge supports multiple Rich Media Vendors. Each Vendor has their own Ad Specifications. Please click on the logos for the most up to date requirements. Page 6

7 VIDEO ADS - MOBILE Increase the impact of your messaging with Drawbridge Video Ads. Drawbridge supports redirects to a third party video ad server, so advertisers can continue their existing video ad serving relationships, as well as Drawbridge-hosted video advertising. AD UNIT SPECS Ad Format Pre-roll Interstitial Platform Mobile app, mobile web Mobile app, mobile web Auto Play Available Available Audio Duration Available ; On by Default :15 sec and :30 sec Skippable Yes No Standards VAST 2.0 VPAID 1.0 (Third Party served only) Clickable Yes Yes Close Button No Yes Delivery VAST Hosted and 3rd party served VPAID 1.0-3rd party served only Available ; On by Default :15 sec and :30 sec VAST 2.0 VPAID 1.0 ( Third Party served only) VAST Hosted and 3rd party served VPAID 1.0-3rd party served only Platform File Format Pre-Roll and Interstitial on Mobile mp4 (video/mp4) Video Codec H.264 Audio Resolution 48Khz Audio Channels Stereo Audio Codec AAC Audio Bitrate 48kb per second Max File Size 5 MB Aspect Ratio 4:3 or 16:9 Video Bitrate 512 kbps or lower Companion Ad Optional Frames Per Second 30 FPS Page 7

8 VIDEO ADS - DESKTOP Increase the impact of your messaging with Drawbridge Video Ads. Drawbridge supports redirects to a third party video ad server, so advertisers can continue their existing video ad serving relationships, as well as Drawbridge-hosted video advertising. AD UNIT SPECS Ad Format Auto Play Pre-roll Available Audio Available Duration :15 sec and :30 sec Skippable Yes Standards VAST 2.0 Close Button N/A Delivery VAST Hosted and 3rd party served VPAID 1.0-3rd party served only Platform Pre-Roll and In-Banner on Desktop File Format mp4 (video/mp4) Video Codec H.264 Audio Resolution 48Khz Audio Channels Stereo Audio Codec AAC Audio Bitrate 128 Kbps Max File Size 10 to 20 MB Aspect Ratio 4:3 or 16:9 Partial HD: 1280x720 (Widescreen) or Video Resolution 960x720 (Standard) Full HD: 1920x1080 (Widescreen) or 1440x1080 (Standard) Video Bitrate Partial HD: kbps Full HD: kbps Companion Ad Optional Frames Per Sec 25 FPS Page 8

9 CONNECTED TV Extend your reach into non-traditional television, leverage unique new targeting dimensions, and gain a unified view of consumers behavior across smartphones, tablets, desktops, and connected TVs. AD UNIT SPECS Ad Format Auto Play Audio Duration Skippable Clickable Close Button Video Available Available :15 sec & :30 sec No No No File Format mp4, 720p Video Codec H.264 Audio Resolution 48Khz or 44.1Khz Audio Channels Stereo Audio Codec AAC Audio Bitrate 128 Kbps or higher Max File Size 20 MB Aspect Ratio 16.9 Widescreen or 4:3 standard Video Resolution Video Bitrate Partial HD: 1280x720 ( Widescreen) or 960x720 (Standard) Full HD: 1920x1080 (Widescreen) or 1440x1080 (Standard) Partial HD: 4.5 Mbps or higher Full HD: 10 Mbps or higher Page 9

10 NATIVE ADS Native ad placements provide advertisers with an effective, diversified way to reach consumers. Using Drawbridge s Connected Consumer Graph, advertisers can target customers and prospects with native ads on their mobile devices based on desktop and other cross-device data. Ad Title Ad Text Logo Main Image Call to action 25 Characters 100 Characters Width and height greater than 300px 1200x627px png or jpg 15 Characters Page 10

11 NATIVE VIDEO FOR WEB Expand native reach into video using video placements on desktop and mobile web. Ad Title Ad Text Logo Main Image Call to action Duration 25 Characters 100 Characters Width and height greater than 300px 1200x627px png or jpg 15 Characters :30 maximum Page 11

12 ADDITIONAL CREATIVE CAPABILITIES AIMED AT MAXIMIZING YOUR CAMPAIGN PERFORMANCE RETINA/HD (BETA) High-definition image looks more attractive and professional Creative dimensions remain the same but have twice as many pixels Standard 320x50 banner w/ pixel density 320x50, Retina 320x50 banner w/ pixel density 640x100 Retina Interstitial 320x480 has a pixel density 640x960 APPOMATIC (BETA) Drawbridge can create a custom creative for you Leverage your customer reviews to drive downloads Experiments have shown that ads which include customer ratings have higher CTRs Offered in three sizes: 300x50, 320x50, 728x90 Up to 90 characters of custom description and ad preview Page 12

13 PROGRAMMATIC AUDIO AIMED AT MAXIMIZING YOUR CAMPAIGN PERFORMANCE RETINA/HD (BETA) High-definition image looks more attractive and professional Creative dimensions remain the same but have twice as many pixels Standard 320x50 banner w/ pixel density 320x50, Retina 320x50 banner w/ pixel density 640x100 Retina Interstitial 320x480 has a pixel density 640x960 APPOMATIC (BETA) Drawbridge can create a custom creative for you Leverage your customer reviews to drive downloads Experiments have shown that ads which include customer ratings have higher CTRs Offered in three sizes: 300x50, 320x50, 728x90 Up to 90 characters of custom description and ad preview Page 13

14 PROGRAMMATIC AUDIO Extend your programmatic reach into the audio space AUDIO ADS COMPANION ADS File Format Spotify (.0gg), Soundcloud (MP3) Duration :15 or :30 Other Attributes Bitrate Max File Size Companion Ad Support Accepted Format Tags Channel Non-skippable / Autoplay, Preroll.ogg (ideally 160 kbps),.mp3 (192 kbps) 1 MB Yes Mp3, mp4 In-app only SoundCloud 1024x1024 JPG or PNG <400kb Page 14