4G for Business It s launching summer 2013 but how can it help your business?
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1 4G for Business It s launching summer 2013 but how can it help your business? Ready for the launch of 4G, we ve put together some example scenarios to show how it could make your business more efficient, and your people more productive.
2 Click on the titles below to see some suggested examples of how organisations could use 4G. Lawyers work on deal at client HQ Construction company keeps connected with 4G Distributor equips its sales team with real-time info 4G makes collaboration a breeze for senior management Retailer opens new store in no time Civil engineering firm uses 4G to speed up roadworks Auditors work productively from client HQ Technical support team uses 4G to fix faults fast Local business uses 4G to cut costs Breaking news broadcast at breakneck speed 4G enables greengrocer to attract new customers
3 Lawyers work on deal at client HQ A law firm is representing a utilities client in a significant deal. There s no public-access wifi in the building and the lawyers don t want to wait for access to the client s (notoriously unreliable) wifi. They set up a pop up office in the client s building almost instantly, using a 4G mobile wifi device that provides 4G access for to up to five smartphones, tablets and laptops. The project involves a great deal of collaboration and negotiation, and the team wants to be able to interact face-to-face. When some stakeholders are out of the office, they arrange daily videoconferences rather than voice calls, using 4G and their usual 4G-enabled devices. There are multiple stakeholders involved. Using their usual Virtual Private Network (VPN) solution, they re able to share draft contracts, amendments and additions from their laptops, tablets and smartphones.
4 Construction company keeps connected with 4G A leading construction company has just won a bid to build a hospital. With 4G on their smartphones and tablets, and their usual VPN solution, the team can access a project management application hosted on their office network, 50 miles away. And if the project manager has a query about the specifications, he can use 4G to access 3D CAD drawings, attach comments and send them back to head office. He can also contribute to another important bid. Using a 4G tablet, he can feed back on the RFP response and instantly upload it to the corporate network. This gives the company real competitive advantage.
5 Distributor equips its sales team with real-time info An electrical distributor carries tens of thousands of lines of stock from spare parts to technical advice sheets. It has equipped its sales team with 4G-enabled smartphones. Now they can quickly download videos, photos, and diagrams using their usual VPN solution. They can also access an interactive order-building application that s linked to the distributor s stock, pricing and delivery systems. When needed, the sales team can also use their phones to create a 4G hotspot and provide mobile wifi. This allows them to hook their laptops up to the corporate network using their usual VPN solution. The system also allows them to connect to the Customer Relationship Management (CRM) system to offer discretionary discounts.
6 4G makes collaboration a breeze for senior management A company is preparing for its annual sales conference. The directors of each division are making last-minute amends to their joint presentation. The PowerPoint document includes video and animations it s a huge file. The directors are in different locations. One is at the head office, one s at a client s office, one s working from home and another is at an airport. They all have 4G smartphones and use Microsoft Office 365, so they can view, discuss and edit the presentation together, in real time. Using Lync s video capability, they can collaborate face-to-face, even though they re in separate locations.
7 Retailer opens new store in no time A small retailer specialising in ski wear is expanding by opening a new store. The store needs to be open by September to capitalise on pre-season sales. Unfortunately, broadband will take at least four weeks to install missing the deadline. The IT manager sets up a pop up office using a mobile wifi device. Now, the store s EPOS and payment card processing is connected, and the store can open on time. 4G tablets improve the customer experience at the show by allowing instant stock checks and seamless video downloads. Later, the retailer has a stand at a regional ski show. Using a mobile wifi device, a pop office is set up, providing instant access to the EPOS system.
8 Civil engineering firm uses 4G to speed up roadworks A small civil engineering company specialises in the design of roads, roundabouts and junctions. The company works closely with local councils and building authorities. Its people are often on-site, working out where improvements are needed, monitoring traffic levels and creating design proposals to improve flow, reduce congestion, and minimise hazards. Team members use 4G tablets to quickly access and download large files, such as completed designs and drawings, and to upload photos and videos. They send plans and drawings to the local highways and buildings authorities for liaison and approval, while working on-site. Once they have the information to hand, they can make recommendations for improvements to the relevant council. If there are queries, they use videoconferencing to demonstrate the issues and agree an immediate way forward. Work can continue in realtime, driving revenue for the business (as they can maximise their productive time) and providing a professional and efficient service for their clients. This agile and responsive way of working gives them a competitive edge.
9 Auditors work productively from client HQ Auditors from a mid-size accountancy firm are at a client s premises carrying out an audit. The client doesn t offer wifi for guests. Using 4G devices and their usual VPN solution, the auditors and accountants are able to work effectively when they re away from the office. They can access the firm s business applications to view records of previous audits and complete their timesheets as normal. They get more done at the client site, in less time. They can update the CRM database with the details of a new financial controller who has just started working for the client.
10 Technical support team uses 4G to fix faults fast A supplier of heavy plant has a single technical support team for its customers all over the UK. Some customers keep their plant in areas that don t have broadband. On-site technicians can set up a live video link using a 4G smartphone and work with the support team on diagnostics and fixes. When on-site, they can access manuals and training videos using 4G. Carting heavy documentation around is now a thing of the past. The technicians can show the issue to the support team by video, and the support team can then demonstrate a complex process for the technicians to replicate.
11 Local business uses 4G to cut costs Town centre rents have just gone up, but a local firm of solicitors doesn t want to pass on the costs to its clients, or make anyone redundant. The partners decide to reduce their high street presence to one small office for client contact, with employees working from home or clients premises the rest of the time, supported by flexible working tools. They don t want slow connectivity to reduce their productivity. So they purchase 4G dongles for laptops, giving people the speed they need without separate broadband installation or costs.
12 Breaking news broadcast at breakneck speed A ferry has run aground moments after leaving the quay. A reporter from Planet News is aboard and connects direct to her newsroom, reporting as the event unfolds and supplying an HD video feed via her 4G smartphone. The footage is broadcast live and syndicated to other channels throughout the event, earning extra revenue. Planet News sends a broadcast team to the shore nearby to report as the event unfolds. 4G devices enable them to upload news rapidly to the channel s Twitter account, which has a huge number of followers. Increasing awareness and credibility of the news channel.
13 4G enables greengrocer to attract new customers A greengrocer in a large shopping centre wants to let shoppers throughout the centre know when its produce is on offer especially at the end of the day, when many lines are heavily discounted. Three digital signs are set up around the centre, with 4G connections back to the store. From 9am to 3pm the grocer advertises daily specials. Then, from 3pm to 5.30pm, discounts are flashed across the shopping centre. This is a highly cost-effective way to communicate with customers instantly. There s no need to install any wiring or worry about the centre s unreliable wifi.
14 4G service will be available in areas with 4G coverage when we launch it. 4G speed will vary depending on location and number of people using the service. Potential speed claim based on Ofcom website info at: consumers.ofcom.org.uk/what-is-4g Published in June All information is correct at time of going to print. Telefónica UK Limited Registered in England no Registered Office 260 Bath Road Slough SL1 4DX
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