Distracted Driving: Avoid Becoming A Statistic

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1 Distracted Driving: Avoid Becoming A Statistic Distracted Driving Statistics In ,477 people killed in crashes involving driver distraction (10% of total fatalities). (NHTSA) 391,000 injuries in crashes involving distracted driving (18% of crashes). (NHTSA) Age 16 24: Handheld cell phone use decreased from 8.3% to 4.6% between and 2015, but drivers manipulating handheld devices increased from.5% to 4.9% (NHTSA) Distracted Driving Statistics During daylight hours, 660,000 drivers are using cell phones while driving (NHTSA) Cell phones were the leading distraction (NHTSA) Drivers who use hand held devices are 4 times more likely to get into crashes serious enough to injure themselves (Monash Univ.) 40% of all American teens say they have been in a car when the driver used a phone in a way that puts people in danger. (Pew) 1

2 Distracted Driving Statistics 18 States now prohibit use of handheld devices while driving. Driving while using a cell phone reduces the amount of brain activity associated with driving by 37%. (Carnegie Mellon) Cognitive distraction of phones causes drivers to miss important visual and audio cues that help you avoid a crash (NHTSA) Distracted Driving Statistics Texting creates a crash risk 23 times worse than driving while not distracted (VTTI) Texting is the most alarming distraction because it involves manual, visual and cognitive distraction, simultaneously (NHTSA) Texting takes a driver s eyes from the road an average of 5 seconds, equivalent at 55 mph of driving the length of a football field, blind (VTTI) Definition What is distracted driving? Visual Manual Cognitive Distracted driving is any non driving activity a person engages in that has a potential to distract him or her from the primary task of driving and increases the risk of crashing 2

3 Types of Distractions Texting Using a cell phone or smartphone Eating or drinking Talking to passengers Grooming Reading, including maps Using a navigation system Watching a video Adjusting a radio, CD player or MP3 player Risks vs Attention/Distraction R I S K R I S K R I S K R I S K R I S K Risk Attention TIME Multitasking Demonstration 3

4 Drive Cam What is it? Research..conversing on cell phones while driving disrupts the driver's attention to the visual environment, leading to what the authors call "inattention blindness," or the inability to recognize objects encountered in the driver's visual field David Strayer, Frank Drews and William Johnston at the University of Utah What causes crashes? 95% Indecision or Poor Decisions 5% Mechanical Defects or Environment 4

5 Decision Making Process Seeing Hearing Feeling Input Knowledge & Training Experience & Attitude Output Decisions Research When drivers were conversing on either a handheld or hands free cell phone, their braking reactions were delayed and they were involved in more traffic accidents than when they were not conversing on a cell phone. David Strayer, Frank Drews and William Johnston at the University of Utah Stopping Distance Perception Time 0.75 Seconds Reaction Time 0.75 Seconds Braking Time? 5

6 Distance Traveled Traveling at 75 mph (110 ft/sec) 0.75 sec perception = 82.5 ft sec reaction = 82.5 ft 1.5 sec = 165 ft before braking Remember One Text or Call Could Wreck It All Applications Vlingo Voice activated and reads texts DriveSafe.ly Reads and responds to e mails and text messages izup, txtblocker, CellSafety and ZoomSafer lock phone while in motion GPS based CellControl hardware installed into vehicle ODBII 6

7 Aggressive Driving Are you an aggressive driver? Do you: Express frustration Fail to pay attention to driving Tailgate Make frequent lane changes Run red lights Speed When confronted with aggressive drivers Get out of the way First and foremost make every attempt to get out of their way Put your pride aside Do not challenge them by speeding up or attempting to hold-your-own in your travel lane Avoid eye contact Eye contact can sometimes enrage an aggressive driver Gestures Ignore gestures and refuse to return them Report serious aggressive driving You or a passenger may call the police, but if you use a cell phone, pull over to a safe location Life in the fast lane.. Plan ahead. Allow yourself extra time. Concentrate Don t allow yourself to become distracted Relax Drive the posted speed limit Identify alternate routes Use public transportation Just be late If all else fails, just be late 7

8 Accident Now what? SHANDS OR UF: Seek medical attention if needed Contact police to report the accident before leaving the scene no matter how minor Work related Contact your employer and follow their policy Personal Contact your insurance company for direction Liability Coverage of State To be covered you must be in the course and scope of your employment You should check with automobile carrier regarding business use endorsement State of Florida is subject to Sovereign Immunity Shands Driving Policy on Cell Phones Employees should not use hand held cell phones while driving a Shands owned or supplied vehicle or while driving on Shands business. Should an employee need to make a cell phone call while driving, s/he should locate a lawfully designated area to park and make the call or use a hands free device. Texting while driving a Shands owned or supplied vehicle or while driving on Shands business is strictly prohibited. 8

9 Accident Now what? SHANDS ONLY: CP1.51 Requirements for Drivers and Vehicles: Insurance, Business Use, Driver Approval, Maintenance, and Accidents Appendix C Shands HealthCare Motor Vehicle Accident Report You must report to Occupational Health to be physically cleared to return to work. Shands Risk Manager If there are injuries, immediately notify the risk manager Judy Padgett Manager, Property & Casualty Risk Mailing Address: PO Box , Gainesville Physical Address: 3007 SW Williston Road, Suite 1120 Gainesville, FL (352) Distracted Driving: Avoid Becoming A Statistic 9

10 Resources Resources: US Department of Transportation Network of Employers for Traffic Safety National Highway Traffic Safety Administration Liberty Mutual Loss Control Advisory Services ANSI/ASSE Z Safe Practices for Motor Vehicle Operation Special thanks for Bob More, CSP, CDS, CDT Technical Consultant, Loss Control Advisory Services, Liberty Mutual Insurance 10

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