FineWoodworking.com. The online destination for woodworkers

Transcription

1 FineWoodworking.com The online destination for woodworkers Reach Unique visitors 605k Monthly sessions 823k Monthly page views 2M Ready to Click and Buy Spent on woodworking tools and activities in the past 12 months $5,615 Online Demographic Gender male 95% Married 81% 4+ years of college 61% Average household income $136,880 Average age 58.1 Average value of home $466,439 Average number of woodworking projects in the last 12 months 10 Own or have access to a workshop 94% WE LL HELP YOU BUILD A CUSTOM ONLINE CAMPAIGN Standard IAB Units Rich Media Units Contextual Targeting Pre-Roll Social Media Programs Lead Generation Content Integration Custom Video Source: Google Analytics 3-month average ending July 2017 BPA Worldwide registrants: 46,581 Source: BPA Worldwide June 2017 Source: Taunton Audience Profiling Study 2016, Harvey Research, Inc. Primary workshop at home (among those who own/have access) 94%

2 FineWoodworking.com FineWoodworking.com expands on the Fine Woodworking quality content with extras that bring the magazine to life videos, demonstrations, tutorials, projects, and an ever-changing gallery of ideas. It s where passionate woodworkers connect and exchange ideas and information. FineWoodworking.com users are motivated and looking to purchase: 82% find advertising useful as a source of purchasing information 76% have requested information on a product or service they saw advertised 90% would consider buying a product or service they saw advertised on FineWoodworking.com $5,615+ spent on woodworking tools and activities in the past 12 months FineWoodworking.com visitors are highly engaged: Our online presence allows an active audience to engage with the brand beyond the print magazine FineWoodworking.com paid online membership program has 45,000 members who pay a premium for deeper access to content Frequent visitors: Over half of the online audience have visited the site 6+ times in 3 months Committed to the brand: 57% of the online audience subscribe to our enewsletter, and 41% have purchased Fine Woodworking DVDs and books Source: Taunton Audience Profiling Study Harvey Research, Inc.

3 FineWoodworking.com Ad Unit Size Half-Page 300 x 600 MREC (Big Box) 300 x 250 MREC (Big Box) eletter 300 x 250 Leaderboard 728 x 90 Leaderboard Expansion 728 x 90 (max 728 x 225) Taunton Audience Platform 728 x 90 Taunton Audience Platform 300 x 250 FILE FORMAT:.jpg,.swf, (third party only) MAX FILE SIZE: 200k for html5 ANIMATION LOOPS: 15 seconds at 3 loops max with CTA in final frame RUN OF SITE SPECS AND EXPANSION UNITS: Accepts third-party banners and site-served banners Homepage Roadblock Sponsorship 728 x 90 (2) Mobile Sponsorship 320 x 50 Site Skin 200 x 800 (2), 728 x 90, 300 x 250 Geo, Contextual 300 x 250 Geo, Contextual 728 x 90 Pre-Roll Up to 15 sec. high resolution movie file Push Down 970 x 90 Billboard 970 x 250 Interstitial 640 x 480

4 Digital Rate Card (continued) eletter Specs Ad Unit Dimensions MREC (Big Box) eletter 300 x 250 SOV Button eletter 300 x 100 Custom eblasts 600 pixel max width FILE FORMAT:.png eletter SPECS: Site Server Banners only. MAX FILE SIZE: 40k

5 Digital Rate Card (continued) Rich Media Banners Ad Unit Dimensions File Format Max File Size TP SS Pre Roll Site Skin High resolution at 1080p (1920 x 1080). 16 x 9 aspect ratio 1280 x 800 at 60kb each side. Elements must fit within 145 x 800. Site content is 990px..mp4 Interstitial 640 x k at 72dpi with 25 frames per second max, 15 seconds total.jpg,.png,.gif 100k at 72dpi 10 seconds with 24 frames per second max TP: Third Party Banners SS: Site Serve Banners FILE FORMAT:.jpg,.swf, (third party only) MAX FILE SIZE: 200k for html5 ANIMATION LOOPS: 15 seconds at 3 loops max with CTA in final frame RUN OF SITE SPECS AND EXPANSION UNITS: Accepts third-party banners and site-served banners Rising Star Units Ad Unit Dimensions File Format Billboard 970 x 250 Max File Size TP SS 60 at 72dpi with 24 frames per second, Portrait 300 x 1050 Push Down 970 x 90 Film Strip 300 x 600.gif,,.jpg 80k at 72dpi with 24 frames per second, 60k at 72dpi with 24 frames per second, 60k at 72dpi with 24 frames per second TP: Third Party Banners SS: Site Serve Banners PLEASE NOTE: We accept html5 for all ad unit sizes. Max file size is 200k. Third-party served only. Visit Interactive Advertiser Bureau (IAB) website at for more detailed specs.