Global Durable Juvenile Product Market Report

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1 Global Durable Juvenile Product Market Report

2 Executive Summary Durable juvenile products include products such as strollers, car safety seats, cribs and other products used by children. This category accounts for the largest share in juvenile products industry. The key consideration to drive the durable juvenile product market includes comfort, safety, ease and convenience. The durable juvenile market has continued to grow despite the downward trend in birth rates observed in developed economies and global economic crisis of , underlining the fact that parents want the best products for their baby. The market for baby durables is chiefly fostered by affluent parents keen on providing their babies with the very best of products and services available in the marketplace. For those who can afford it, the sky s is the limit for children products. The fact that people shops for durable juvenile goods bother less about price as compared to safety and style has enabled premium durable juvenile product market to continue to attract consumers. As a result, parents are increasingly willing to pay premium prices for high-end juvenile products which has resulted in robust growth of premium durable juvenile market. The durable juvenile product market growth will be driven by parents with higher discretionary spends, dual income households, and increasing number of women in the workforce, uncompromising emphasis on child safety, health, and wellness, and growing awareness over the right ways of parenting. Product innovation and development has allowed retailers and manufactures to widen the market, using new technologies and advanced marketing approaches. Moreover, emergence of e-commerce in juvenile product market is scaling new heights, and with increasing number juvenile shopping websites the market is also experiencing growth. This number is expected to further swell in coming years, as a result, the web presence will become competitive advantage for brands competing in the juvenile product space. Ongoing mergers and acquisitions, growing premium durable juvenile product market and utilization of safe and innovative raw materials in manufacturing of juvenile durables are the key trends observed in this market. Most of the growth in the durable juvenile product market is driven by China. The large customer base coupled with increasing household income in the country is a major factor that offers growth opportunities for durable juvenile business. Interestingly, sluggish birth rates in China has resulted in greater willingness among parents to buy expensive, eco-friendly, high-end products for their infants, and toddlers. In addition to this, China continues its transformation in safety standards and awareness in the juvenile care, which will further propel the market growth in the country. The report, Global Durable Juvenile Products Market analyzes the development of the global durable juvenile market, with a focus on its segments including: strollers, children s car safety seats and cribs. The global market along with markets of North America, Europe and emerging economies are being discussed in the report. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. The four major players in the industry, Goodbaby International, Dorel Industries Inc., Newell Rubbermaid Inc. and Summer Infant, Inc. are being profiled, along with their key financials and strategies for growth.

3 Durable juvenile products are a category of juvenile products that do not have to be purchased frequently and include products such as strollers, car safety seats, cribs and other products used by children and Infants. Global Durable Juvenile Product Market Global Durable Juvenile Product Market Forecast (2014E-2018E) The global retail sales of durable juvenile products increased from US$... billion in 2008 to US$... billion in 2013, representing a CAGR of.%. The global durable juvenile goods market is forecasted to reach US$... billion by 2018 at a CAGR of.% from 2013 to 2018.

4 In North America, consumers priorities are design, safety and quality at reasonable prices, and the majority of juvenile sales are made to larger retailers such as mass merchants and department stores.. Durable Juvenile Product Market in North America North America s Durable Juvenile Product Market Forecast (2014E-2018E) The retail sales of durable juvenile market in North America grew at a CAGR of % during the period to reach US$... billion in The retail sales of durable juvenile market in North America grew at a CAGR of % during the period to reach US$... billion in In 2008, the North American stroller market by retail sales amounted to US$... million, which swelled to reach US$... billion in It is further forecasted to grow at a CAGR of % to reach US$... million by 2018 from The children car safety seat market has grown at a CAGR of % during to reach US$...million in 2013 and are anticipated to grow at a CAGR of % to reach US$... million by Total retail sales value of cribs in North America was US$... million in 2013 and is expected to deliver a strong CAGR of % during the period spanning

5 Europe which is the largest market for juvenile durables has been facing tough time with growth of durable juvenile product market being shrunk to low- single digits over the recent years. Durable Juvenile Product Market in Europe European Durable Juvenile Product Market Forecast (2014E-2018E) The retail market for durable juvenile products in Europe increased from US$... billion in 2008 to US$... billion in 2013, displaying a CAGR of nearly %. This market is expected to reach US$... billion by In 2013, the retail sales of stroller market in Europe increased to US$... million from US$... million, showing a growth of %. It is projected that the retail sales will reach US$... million by 2018, witnessing a CAGR of % during The retail sales of children s car safety seats in Europe are forecasted to grow at a CAGR of % reach US$... million by 2018 from US$... million in The retail sales of cribs in Europe were US$... million in 2013 and are expected to grow at a CAGR of % to reach US$... million by 2018.

6 For emerging markets (particularly China and India), the large customer base coupled with increasing household income is a major factor that offers growth opportunities for durable juvenile business.. Durable Juvenile Product Market in Emerging Markets Durable Juvenile Product Market Forecast for Emerging Markets (2014E-2018E) The retail sales of durable juvenile products in emerging markets including China, India, Middle East, South America, Russia, and Southeast Asia. elevated from US$... billion in 2008 to US$... billion in 2013, representing a CAGR of %. The durable juvenile market in emerging markets is further anticipated to grow to US$...billion by 2018, witnessing a CAGR of % from The retail market for strollers in emerging markets increased from US$... million in 2008 to US$... million by 2013, marking a CAGR of.% and it is further expected to grow by a CAGR of % during the forecasted period of The retail sales of children s car safety seats in emerging markets are anticipated to post a CAGR of 14.4% to reach US$... million in 2018 from US$... million in The retail sales of crib market maintained its double digit growth in emerging markets and marked % increase, from US$... million in 2012 to US$... million in 2013.

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