The New Mobile User. Director, Product Management Symantec Sealed Program. Business Development Symantec Sealed Program

Transcription

1 Jen Gillmore Director, Product Management Symantec Sealed Program JD Jarus Business Development Symantec Sealed Program

2 Presentation Identifier Goes Here 2

3 Agenda 1 Mobile Productivity Gap 2 3 IT as the Enabler 3

4 Presentation Identifier Goes Here 4

5 Mobile Business Apps Productivity Gap from Office to Mobile Non-existent User Provided IT Provided Desktop Business Apps *Forrester Research 5

6 Challenges Faced Because of the Productivity App Gap Users find apps to get the job done Dropbox Evernote Skype Tracking and protecting corporate data Inability to manage expenses or Volume Purchase Program Loss of productivity! 6

7 Who s Going Mobile and Why? Uses many apps Dedicated Professional 18% Mobile Professional 21% Works in few locations Corporate Apps 100% Works in many locations Dedicated Practitioner 50% Mobile Practitioner 11% *Forrsights Workforce Employee Survey data from 4,938 information workers in North America and Europe Nov 2013 Uses few apps 7

8 What the New Mobile User Looks Like Dedicated Professional I would like to be able to take my work home with me 18% of information workforce Primarily needs collaboration Dedicated Practitioner I use technology at a desk because I have to 50% of information workforce 17% pay for their own device Mobile Professional I want to carry my office in my pocket 21% of information workforce 59% paid for their own device 25% buy their own apps Mobile Practitioner I don t work at a desk, but I need applications to get things done 11% of information workforce Job specific apps 8

9 Presentation Identifier Goes Here 9

10 Personas Approach Identify Apps Dedicated Professional Uses many apps Mobile Professional Works in few locations Works in many locations Dedicated Practitioner *Forrsights Workforce Employee Survey data from 4,938 information workers in North America and Europe Nov 2013 Uses few apps Mobile Practitioner PC Apps Mobile Apps 10

11 Presentation Identifier Goes Here 11

12 Knowledge Worker Standard Mobile Image Mail Calendar Corporate directory Human Resources File sync/share Network printing Secure text/messaging Conference Productivity Document reading/editing Secure browser Enterprise content management Note Taking Communications Collaboration Additional Functions 12

13 Day in the Life of a Mobile User

14 Secure Mobile Advisor IT Admin 14

15 Secure Mobile Advisor - Manager 15

16 Document and Implement Security Controls 16

17 Steps to Implement 1. Research Connect with Forrester for research paper Workforce Personas And The Mobile App Gap Norton Zone folder slide deck Norton Zone folder persona worksheets Secure Mobile Advisor 2. Follow a-day-in-the-life Start with IT on PC vs Mobile Connect with a Symantec Mobile Specialist 17

18 Day-in-the-life Success Tips Pre-work Where to focus Sample size Designing the right questions - resources Framing the reasons for surveys, interviews or observations Solving their business challenge Productivity, giving users access to the tools they need Not punitive or looking for what they shouldn t be doing Executive support Business leaders understand the data will be used to enhance productivity Could be a culture shift 18

19 Steps to Implement 1. Research Connect with Forrester for research paper Workforce Personas And The Mobile App Gap Norton Zone folder slide deck Norton Zone folder persona worksheet Secure Mobile Advisor 2. Follow a-day-in-the-life Start with IT on PC vs Mobile 3. Build your personas and refresh regularly Connect with a Symantec Mobile Specialist 19

20 Vision Opportunities Mobility Demos Experience Zone App Center Demos Healthcare Productivity Demo Partner Demos Expo Hall Accellion Printer On ArmorText SAVO BigTinCan Tapose Damaka Webalo 20

21 Mobility Mixer 21

22 Thank you! Please take a few minutes to fill out the short session survey available on the mobile app the survey will be available in the mobile app shortly after the session ends. And then watch for and complete the more extensive post-event survey that will arrive via a few days after the conference. To download the app, go to or search for Vision 2014 in the itunes or Android stores. Session