The Wireless Industry: Collaborating for an Accessible Ecosystem. m-enabling Summit 2014 Matthew Gerst CTIA The Wireless Association
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1 The Wireless Industry: Collaborating for an Accessible Ecosystem m-enabling Summit 2014 Matthew Gerst CTIA The Wireless Association 1
2 CTIA- The Wireless Association CTIA is an international nonprofit membership organization representing all sectors of wireless communications, including: Service providers Manufacturers Wireless data and internet companies Matthew Gerst, Director, State Regulatory & External Affairs Laurie Ellington, Manager, State Government Affairs 2
3 There are over 335 million active wireless subscriptions in the U.S. an increase of over 24% over the last five years. We have more cell phones than people! 40% of households have cut-the-cord; 16% are wireless-mostly. Wireless data usage rose 70% between 2011 and As of January 2014, 90% of American adults have a cell phone and 58% have a smartphone. The Wireless Industry: An Overview Average smartphone user checks phone 150 times per day There are more than 5 million competing offerings of applications across dozens of app stores. Sources: Bank of America Merrill Lynch Global Wireless Matrix (Apr. 2014); CDC Wireless Substitution: Early Release of Estimates From the National Health Interview Survey (Dec. 2013);CTIA Wireless Industry Survey (2013); Pew Research Internet Project, Mobile Technology Fact Sheet, as of January 2014; Mary Meeker (KPCB) 2013 Internet Trends Report; CTIA Research and app store websites.
4 Wireless is Breaking Down Barriers to Accessibility People with disabilities share the same cellphone Internet use tendencies as the general population. Wireless Internet Use (excluding Wi-Fi): Wireless RERC (70%); Pew (60%) More older adults own a cell phone than access the Internet or broadband, including 77% of all seniors ages 65 and older. However, smartphone adoption lags the general population. Experts suggest that once seniors learn to use wireless devices, digital technology often becomes an integral part of their daily lives. Source: Wireless RERC, SUNSspot Adults with Disabilities and Cellphone Internet Use, Vol. 2013, No. 7 (October 2013); Pew Internet & American Life Project (April 2014).
5 Wireless Service Providers Enhance Accessibility Services and Plans: Investment and deployment of new technologies, including LTE, support accessibility. Service providers offer a variety of plans and products to meet a variety of needs, including plans or products for specific disabilities. Adults with disabilities choose service plans based on device options, price, network/service quality, and personal needs that match service offerings (e.g. family plans). People with disabilities get information about wireless products and services from personal network of friends, family and healthcare professionals, online resources (e.g. AccessWireless.Org), service providers and manufacturer websites and customer representatives. Employment and Advisors: Service providers get insight to influence accessibility efforts from employees with disabilities and advisory groups of experts on accessibility issues. Service providers train customer service representatives to interact with persons of all abilities. Source: Wireless RERC, SUNSspot Adults with Disabilities and Service Vol. 2013, No. 5 (July 2013); Wireless RERC, SUNSspot Adults with Disabilities and Sources of Wireless Accessibility Information Service Vol. 2013, No. 6 (August 2013). 5
6 Wireless is a Collaborative Ecosystem Consumer Demand/ Accessibility Issues Services/ Spectrum Applications Devices/ Products 6
7 Policies to Continue an Innovative Wireless Ecosystem for Accessibility Flexible Regulatory Framework with Clear Goals CVAA (Sec. 716/718) and FCC rules offer flexibility in compliance while applying accessibility requirements to responsible part of the ecosytem. Spectrum for Data Intense Usage Video or other data intense applications will enhance accessibility, but require more spectrum Infrastructure Policies to Enable Deployment Coverage and resiliency are linked to available infrastructure Consumer and Community Engagement 7
8 CTIA Accessibility Engagement FCC Accessibility & Innovation Initiative Challenge to Industry: Educate consumers about opportunities wireless devices and services offer people with disabilities Challenge Accepted: CTIA lead the effort to work with consumer advocates, the FCC and member companies to update and expand the wireless association's accessibility website, CTIA Accessibility Outreach Efforts Goal: To create a first stop for wireless accessibility information and a helpful tool for consumers March 2011: Based on input from an Accessibility Advisory Council, CTIA relaunched AccessWireless.Org. 2011: CTIA receives FCC Chairman s Award for Advancement in Accessibility for AccessWireless.Org 2013: CTIA receives HLAA National Access Award : CTIA hosts meeting and webinars between accessibility community experts and members. Today: More than 190k visitors.
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10 Key Features of AccessWireless.Org Search for Accessible Cell Phones Mobile Manufacturer Forum s Global Accessibility Reporting Initiative ( GARI ) Compare Phones by Accessibility Features Apps Major App Storefronts Accessible App Suggestions HAC Videos Learn about the HAC Rating System and HAC Wireless Handsets Model In-Store Sales Experience Resources for Seniors Tips to help Older adults who may not self identify with a disability Resources for Industry Tips to help Customer Service Representatives helping Customers with Disabilities
11 CTIA Accessibility Outreach Initiative (AOI) Created in 2013 as a resource to assist member companies in their engagement of the accessibility community. Goal: To engage accessibility community stakeholders in an ongoing discussion about the ways wireless can address the needs of people with disabilities Recent Events Industry Resources for Organizations & Conferences (January 2014) Understanding Mobile Technology Usage in Older Adults (March 2014) Opportunities in Wireless for People with Intellectual and Developmental Cognitive Disabilities (May 2014)
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