Commercial Air Conditioning Dept
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- Bartholomew Ira Butler
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1 Introduction of Hisense/HITACHI Commercial Air Conditioning Dept
2 CONTENTS 1. Profile - History - Factory - Quality 2. Product - Technology - Outline-ODU - Outline-IDU 3. Project - In Africa & Latin America - In China
3 1. Profile - History - Factory - Quality Qingdao Hisense Hitachi Air-conditioning System Co., Ltd All Rights Reserved.
4 1.1.1 History -- Hisense Group Profile HISENSE HEADQUARTERS Founded in 1969 as a small radio factory in China, Hisense has grown into a multibillion dollar global conglomerate In 1997, Hisense released first inverter Air Conditioning Products in China Largest inverter split AC market share for 15 consecutive years H I S E N S E T O W E R Hisense headquarters is located in the beautiful coastal city of Qingdao, China.., Ltd All Rights Reserved.
5 1.1.1 History -- Hisense Business Domains Communications Consumer Electronics Real Estate Leading technology in TD-SCDMA #1 in flat panel TVs in China for 10 consecutive years Home Appliances Information Technology 2 nd largest refrigerator market share in China #1 in POS systems with 30% of the Chinese retail market
6 1.1.1 History -- Hisense Overseas Production Bases Overseas R&D Centers Overseas Companies Overseas Branches Algeria Atlanta USA USA Russia 6 th October Egypt Helwan Egypt Chicago USA Germany Australia Hong Kong Algeria Egypt South Africa South Africa India Belgium Kirghizia Italy Saudi Arabia Spain Canada Germany Indonesia UK Dubai Malaysia Japan
7 1.1.1 History -- Hisense Strategic Allies Nov 18, 2002: Joint-venture with Hitachi for air conditioning manufacturing April 28, 2008: Joint-venture with Whirlpool for washing machine manufacturing May 23, 2008: Strategic cooperation with IBM for Intelligent Transportation System
8 USD 1 Billion USD 1 Billion Hisense s Sales Performance ,37 6,87 7,15 8,2 9,5 11,3 12, Total sales revenue for 2012 was $12.8 Billion. Overseas Market 2 1,5 1 0,75 1 1,4 1,64 1,84 Overseas sales revenue for 2012 was $1.8 Billion. 0, Qingdao Hisense Hitachi Air-conditioning System Co., Ltd All Rights Reserved.
9 1.1.2 History -- Hitachi Hitachi World-wide famous enterprise, covers industrial fields like mechanical manufacturing, integrated circuits, electrical and electronical systems, Magnetically Levitated Trains, etc. Inspire the next Hitachi Appliance Inc. Air Conditioning is a pole industry for Hitachi, it owns the patent for the first scroll compressor in the world, and has experienced 20 years history for development and manufacturing SET FREE series air conditioners.
10 1.1.2 History -- Hitachi VRF Global Market Share No. Brand Turnover (MUS$) Market Share% 1 Daikin % 2 Mitsubishi Electric % 3 Hitachi % 4 Carrier % 5 Others % 6 LG % 7 Sanyo % 8 Mitsubishi Heavy Industries % 9 Samsung % 10 Fujitsu % 12 Panasonic % 15 Midea % 17 Haier % 22 Total Volume % Note:Data from BSRIA/2008
11 1.1.2 History -- Hitachi Hitachi AP Commercial A/C Overseas Production Bases HAPE HAPG HAPQ SMZ HHLI HAPM HCPG TANICHI HAPP HAPB
12 1.1.3 History Hisense Hitachi Company Outline Establishment Date Jan., 2003 (Production commenced from July, 2003) Area Occupied 100,000 m 2 Construction Area m 2 ( 25,968 m 2 +32,400 m 2 ) Registration Capital USD46,000,000 Ratio of Investment Hitachi: 49%, Hisense: 49%, Others: 2% Production Line Up O D U I D U R Series(8-54HP) M Series(8-48HP) W Series(3-6HP) L Series(4-6HP) E Series(3-5HP) 4-Way Casstte(1~6HP) Compact 4-Way Casstte (0.8~1.8HP) Ceiling Ducted (1~6 8,10HP) Low-height Ceiling Ducted (1~2.3HP) Slim Ceiling Ducted (0.8~1.5HP) Floor concealed (1~2.5HP) All Fresh Air Indoor Unit (3~20HP) Sales Territory China Sales Offices: 26; Regions: 5 Employee 1756 (Sales Service: 608 Factory Headquarter: 1148, indirect 406, direct 742) by
13 1.3 History Hisense Hitachi Organization Structure (Mr. Aoyama) Chairman Board Hisense:3 Hitachi :3 :From Hitachi (Mr.Fei) President UTX :1 Administrati on Director Financial Director Technical Director (Mr.Nishik awa) Marketing Director VP Assistant A D F D R & D Q A D P C D M D C S D C S D M D AD: Admin Dep t FD: Financial Dep t R&D: R&D Dep t QAD: PCD: Quality Production Assurance Control Dep t Dep t MD: Mfg Dep t CSD: CSD: MD: Customer Customer Marketing Support Dep t Service Dep t Dep t
14 1.1.3 History Hisense Hitachi Qingdao Airport Jiaozhou Bay Bridge Jiaozhou Bay Qingdao Huangdao T u n n e l HAPQ Factory 1 Hour from Qingdao 1 Hour from Airport HAPQ Headquarters Area:10,900km 2 Population:7.5M
15 1.1.3 History Hisense Hitachi (K 台 / 年 ) 水冷 モジュール IVXmini S/ FR410A S/Fmini R410A VAMmini S/Fmini 407C 店铺 一定速 S/F R22 Split Commercial 1.5 Outdoor unit 年 ( 実 ) 年 ( 実 ) 年 ( 実 ) 10 年 2010 ( 実 ) 年 ( 実 ) Actual Actual Actual Actual Actual (K 台 / 年 ) Sales volume by models その他 4 方向 R410A 天埋 R410A 薄天 R410A 4 方向 R22 天埋 R22 薄天 R Indoor unit 年 2007 ( 実 ) 08 年 2008 ( 実 ) 09 年 2009 ( 実 ) 10 年 2010 ( 実 ) 年 ( 実 ) Actual Actual Actual Actual Actual Qingdao Hisense Hitachi Air-conditioning System Co., Ltd All Rights
16 Business Achievement from 2003 to M USD 300M USD 239M USD R410A S/F Integral Type(8~20HP) R410A S/F Front Flow(8~20HP) 164 M USD 129M USD 111 M USD Module-Multi 84 M USD Multi-function Fix Speed 53M USD IVX mini, SF mini 26M USD IVX mini(3~5hp) 3M USD mini Export Qingdao Hisense Hitachi Air-conditioning System Co., Ltd All Rights Reserve
17 1.1.3 History Hisense Hitachi VRF Market Share Trends by Brand DAIKIN HITACHI MIDEA MIT HEAVY GREE TOSHIBA MIT ELEC VRF: Variable Refrigerant Flow Qingdao Hisense Hitachi Air-conditioning System Co., Ltd All Rights
18 1.2 Factory - 16 lines (ODU 8 lines, IDU 8 lines) - 58,368 (25,968+32,400) m2, - 1,600,000 units per year (USD1.3B) - Largest oversea factory for Hitachi branding central A/C Same with Hitachi s factory in Japan - Most of equipments - Layout & procedure - Management system
19 Constant Temperature Test Pressure Switch Test High Temperature Test Low Temperature test For components All components must be qualified by Hitachi Japan. Vibration Test Salt Spray Test
20 Performance test EMC test Noise test For finished products Reliability test Field test Piping stress test
21 2. Product - Technology - VRF Lineup-ODU - MF Hybrid Heat Pumps - VRF Lineup-IDU Qingdao Hisense Hitachi Air-conditioning System Co., Ltd All Rights
22 2.1 Technology 3 core technologies for inverter multi central A/C Hitachi invented the 1st scroll compressor for air conditioner in Hitachi is the biggest to produce scroll compressor in the world. 3G Scroll Compressor Hitachi is the TOP inverter maker in Japan. Hitachi inverter is using for Japanese Shinkansen bullet train. Inverter Hitachi has its own leading development platform of microchips as strong as Intel. Control System
23 1. Profile 2.2 VRF Lineup--ODU Series 3-5HP 4-6HP 3-6HP 8-54HP Mini VRF E Series Mini VRF L Series Water VRF W Series 2-pipes VRF M Series (8-48HP) 3-pipes VRF R Series (8-54HP)
24 E Series Outdoor Unit Introduction 3/4/5HP E Series Capacity ODU Dcuted(low-height) Dcuted(Slim) Wall Mounted Type
25 L Series Outdoor Unit Introduction 4/5/6HP L Series ODU Capacity Dcuted Dcuted (low-height) Dcuted (Slim) 4-way Cassette Compact 4- way Cassette Wall Mounted Type Floor Concealed
26 W Series Outdoor Unit Introduction Model Capacity Connectable Indoor Unit AVWW-28UC(2)SA 27.3KBtu/h 4 AVWW-38UC(2)SA 38.2KBtu/h 5 AVWW-48UC(2)SA 47.8KBtu/h 6 AVWW-54UC(2)SA 52.9KBtu/h 7
27 M Series Outdoor Unit Introduction HP Model Normal Cooling Capacity(kBtu/h) Combination Max.Connecta ble Indoor Unit 8 AVWT-86U6/B/7SR 86.0 AVWT-86U6/B/7SR AVWT-96U6/B/7SR 95.5 AVWT-96U6/B/7SR AVWT-114U6/B/7SR AVWT-114U6/B/7SR AVWT-136U6/B/7SS AVWT-136U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS AVWT-182U6/B/7SZ AVWT-86U6/B/7SR AVWT-96U6/B/7SR AVWT-190U6/B/7SZ AVWT-96U6/B/7SR AVWT-96U6/B/7SR AVWT-210U6/B/7SZ AVWT-86U6/B/7SR AVWT-136U6/B/7SS AVWT-232U6/B/7SZ AVWT-96U6/B/7SR AVWT-136U6/B/7SS AVWT-250U6/B/7SZ AVWT-114U6/B/7SR AVWT-136U6/B/7SS AVWT-272U6/B/7SZ AVWT-136U6/B/7SS AVWT-136U6/B/7SS AVWT-290U6/B/7SZ AVWT-136U6/B/7SS AVWT-154U6/B/7SS AVWT-307U6/B/7SZ AVWT-154U6/B/7SS AVWT-154U6/B/7SS AVWT-328U6/B/7SZ AVWT-86U6/B/7SR AVWT-96U6/B/7SR AVWT-154U6/B/7SS AVWT-345U6/B/7SZ AVWT-96U6/B/7SR AVWT-96U6/B/7SR AVWT-154U6/B/7SS AVWT-365U6/B/7SZ AVWT-114U6/B/7SR AVWT-114U6/B/7SR AVWT-136U6/B/7SS AVWT-386U6/B/7SZ AVWT-114U6/B/7SR AVWT-114U6/B/7SR AVWT-154U6/B/7SS AVWT-402U6/B/7SZ AVWT-114U6/B/7SR AVWT-136U6/B/7SS AVWT-154U6/B/7SS AVWT-426U6/B/7SZ AVWT-114U6/B/7SR AVWT-154U6/B/7SS AVWT-154U6/B/7SS AVWT-444U6/B/7SZ AVWT-136U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS AVWT-460U6/B/7SZ AVWT-154U6/B/7SS AVWT-154U6/B/7SS AVWT-154U6/B/7SS 64
28 R Series Outdoor Unit Introduction HP Model Normal Cooling Capacity(kBtu/h) Combination Max.Connecta ble Indoor Unit 8 AVWT-76FESR 76.5 AVWT-76FESR AVWT-96FESR 95.5 AVWT-96FESR AVWT-114FESR AVWT-114FESR AVWT-136FESS AVWT-136FESS AVWT-154FESS AVWT-154FESS AVWT-170FESS AVWT-170FESS AVWT-190FESZ AVWT-76FESR AVWT-114FESR AVWT-212FESZ AVWT-76FESR AVWT-136FESS AVWT-232FESZ AVWT-96FESR AVWT-136FESS AVWT-250FESZ AVWT-114FESR AVWT-136FESS AVWT-272FESZ AVWT-136FESS AVWT-136FESS AVWT-290FESZ AVWT-136FESS AVWT-154FESS AVWT-308FESZ AVWT-154FESS AVWT-154FESS AVWT-324FESZ AVWT-154FESS AVWT-170FESS AVWT-340FESZ AVWT-170FESS AVWT-170FESS AVWT-364FESZ AVWT-114FESR AVWT-114FESR AVWT-136FESS AVWT-382FESZ AVWT-114FESR AVWT-114FESR AVWT-154FESS AVWT-398FESZ AVWT-114FESR AVWT-114FESR AVWT-170FESS AVWT-420FESZ AVWT-114FESR AVWT-136FESS AVWT-170FESS AVWT-438FESZ AVWT-114FESR AVWT-154FESS AVWT-170FESS AVWT-454FESZ AVWT-114FESR AVWT-170FESS AVWT-170FESS AVWT-476FESZ AVWT-136FESS AVWT-170FESS AVWT-170FESS AVWT-494FESZ AVWT-154FESS AVWT-170FESS AVWT-170FESS AVWT-510FESZ AVWT-170FESS AVWT-170FESS AVWT-170FESS 64
29 2.3 MF water heat pump Cooling-Heating- Sanitary water Hisense MF water heat pump for Luxury life Indoor AC system Hydro box Floor heater Sanitary water Water tank
30 2.4 VRF Lineup--IDU 1
31 4-way cassette In-the-ceiling Wall type 2-way cassette Low height in-the-ceiling Floor Concealed 4-way cassette In-the-ceiling Low height in-the-ceiling
32 3. Project References -In Europe -In China -In Africa & Latin America (office building, bank, hotel, shopping mall & apartment, villa, special)
33 3.1 In Europe Project Name: Moonlight 5 Stars Hotel Project Address: Sunny Beach, Bulgaria Product Series: Hisense M Series b
34 3.1 In Europe Project Name: Bagedi Office Centrum Project Address: Varna, Bulgaria Product Series: Hisense M Series b
35 3.1 In Europe Project Name: Bank Allianz Project Address: Varna, Bulgaria Product Series: Hisense M Series b
36 3.1 In Europe Project Name: Calvin Klein Atelier Project Address: Umbria, Italia Product Series: Hisense M Series b
37 3.1 In Europe Project Name: Italian Euronics Project Address: Roma, Italia Product Series: Hisense M Series b
38 3.2 In China Project Size Developer Commissioning Pangu Daguan Construction area: 200,000m 2 14 high class residential buildings Beijing Pangu Investment Co., Ltd In process
39 3.2 In China Project Size Developer Commissi oning Capacity Banshan Peninsula Area occupied 1,500,000 m2 Sanya Luhuitou Tourism Co., Ltd 2008~ 30,000HP
40 3.2 In China - Office Building SZ Philips Tower 46,000m2 BJ China Science Ministry 17,400m2 QZ Traffic Headquarter 20,000m2 HZ Citizen Center 400,000m2 SZ Fortune Square 120,000m2 National Development Bank 20,000m2
41 3.2 In China - Hotel & Apartment QD Hisense Yandao Apartment 400,000m2 QD Yihe Hotel 300,000m2 SZ Zhongxin Apartment 100,000m2 SZ Ease Hotel 40,000m2
42 3.2 In China - Villa SH Yunjianlvdadi Villa 100,000m2 SH Wanke Hongjun Villa 80,000m2 GZ Zhongxin Longgang Green Glof Villa 100,000m2
43 3.2 In China - Special SH New International Expo Center 300,000m2 Library of QD College 22,000m2 SH Fudan University Art Center 50,000m2 SH SVA/NEC LCD Factory 15,000m2 KM Gaoxin District Stadium 5,000m2 QZ Renmin Hospital 30,000m2
44 3.3 In Africa & Latin America Airport of Republic of Congo, 40,000m2 Office building in Ghana, 10,000m2 Parliament Offices in Ghana, 50,000m2 Parliament house of Seychelles, 5,000m2 President house of Namibia, 5,000m2 Armed Forces Command and Staff College in Ghana, 6,000m2
45 3.3 In Africa & Latin America LA Double Tree by Hilton in Tanzania, 2,500m2 Ministry of Foreign Affairs of Surinam 3,000m2 LA Double Tree by Hilton in Burundi, 10,000m2 Stadium of Antigua and Barbuda, 150,000m2
46 THANK YOU!
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