Mobile Business & Mobile Applications

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1 Mobile Business & Mobile Applications

2 Communication Industry Q Million Customers

3 Communication Industry Million Downloads of Songs > 60% via customer assistant Became The largest Music Distribution Channels

4 AIS Application Store Q Million Customer Use Mobile Internet > 1million download of app a month from AIS Application store

5 Growth in Time Spent on Mobile Internet & Content Serving un-served broadband internet 150% 74.0 Hrs 56.6 Hrs 62.7 Hrs Beyond network access demand Significant growth 46.0 due Hrs to Faster network (even without new 3G), 30.6 Hrs More variety of contents (incl. social networks), 10.8M 9.4M Smarter phones; 9.8Mand 10.4M 11.4M Q Availability Q2 of advanced/cost 2009 Q3 effective 2009 dongles Q Q Mobile Internet Customers (Monthly) Average Time Spent on mobile internet (Monthly)

6 Mobile Payment Q Bil. Baht a month B2B money transfer via mobile payment is use by 25,000 mobile dealers

7 Multiple of Network Services 3G 3G 3G Nationwide EDGE/GPRS 6.5 million subscribers Deliver peak speed at 300kbps 3G 21 Mbps 3G 900 The only provider to deliver top speed of 21Mbps Available in ChiangMai, HuaHin, Chonburi, and Korat

8 Multiple of Network Services Q Delivering 1Gbps to Enterprise and moving toward 10Gbps

9 The Smart Phone Market in Thailand Recent Launched Nokia -Symbian Windows Blackberry iphone Android 4M 1M 300k 280k 3% 1% 100% 50% 30k Very fast

10 Now Possibility Becomes Reality Combining device, network and content in visual and interactive experience

11 Now Possibility Becomes Reality Combining device, network and content in visual and interactive experience AIS Plus and POIs around a user. In addition to augmented view, a user can use Map view and List mode. Example of map view. A user is located at Shin Tower 2. Name The distance between POI and user. Details of POI The application is supplemented with location-based service (LBS) to direct a user to a selected POI.

12 Thailand Mobile Market Looking Forward to % Penetration rate Mobile User 106% % % % % % Mobile Expect to reach 87 million (127%) penetration due to the following: Multiple SIM holder Emerging Mobile broadband & Smart Devices 87 Reference: Mobile Connection Forecast, Ovum Jun-10

13 Million units Forward Looking of Smart Phone Forecast of Asia Pacific Smart Phone Sale (1) Smartphone will be a very large segment (2) Must address Blackberry and iphone (3) Android is the next one (3) Need to watch New Windows Mobile Symbian OS Windows Mobile Android iphone OS BlackBerry OS Other OS Reference: Smart Phone Forecast, Ovum Jun-10

14 World s Mobile Application Platforms AppStore Market Place AppWorld Market Place OVI Store

15 World Market of Applications

16 Market Value (Million USD) World Application Download Trend iphone will continue to be the leading app platform more than 125,000 applications Over 800 million Android applications will be downloaded in 2010 Revenues from mobile app sales are expected to decline by 2012, as competition has led to downward pressure on application prices; and a greater proportion of must-have apps will begin to have free or advertisingsupported.

17 Android 2.3 : Gingerbread Key Features Open source video codec that can replace flash Enhanced advertising algorithm (Google Ads). Advanced Navigation System (Google Map). HTML5 or higher standard specs. Enriched & more interactive User Interface. Bluetooth voice commands

18 Blackberry 6

19 Windows Phone 7 Key Features Bing Search Social Integrate xbox Live HD Game Online storage Siverlight: Flash support Find My Phone: LBS service The Zune Client

20 Nokia Key Features All smartphones support NFC in 2011 Support Qt framework and Qt UI Challenge conventional practices and spark new innovations

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22 MeeGo (netbook) Key Features Atom CPU gets compatible with Android Social Network, IM integrate Fennec browser with full Flash support Location-based services Cloud data syncing VOIP Intel app-store framework and OVI Store A host of companies already announced their support for the MeeGo platform. The list includes Acer, Asus, EA Mobile, BMW Group and several more.

23 ebook/egazine Game TV/VDO/VOD Streaming Map/Navigation Controller Kiosk

24 Square

25 On-Browser Application Video playback Drag-and-Drop Animation Flash & Siverlight by Brightcove Offline web applications Offline storage database Document editing Geolocation

26 Microsoft to Launch Browser-Based Game Store Launch Oct 14, 2010

27 Mobile Game

28 Video Streaming

29 Location Based : Map/Navigation/Nearby

30 Application Trend 2011 ebook/egazine/enewspaper for tablet Mobile Payment, NFC: Near Field Communication HTML5: On-Browser application/webapp Online Game with HD/3D Online storage / Cloud data syncing TV/VDO/VOD Streaming service Location services: Map/Navigation/NearBy Face Detection / AR: Augment Reality support

31 Must Focus Platforms iphone Blackberry Android

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