1 Technology, 2 Trends and 3 Questions for UC business success. Brian Witt Regional System Engineer enterprise.alcatel-lucent.com
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1 1 Technology, 2 Trends and 3 Questions for UC business success Brian Witt Regional System Engineer enterprise.alcatel-lucent.com
2 Agenda Alcatel-Lucent Vision for UC Business Success 1 Technology: LTE application enabling bandwidth for mobile users h The bandwidth and devices to deliver UC anywhere 2 Trends the change the requirements h Millennial Generation digital natives h Green Generation Boomers, Gen X, Millennials 3 Questions for technology foundation h UC dimensions & SIP technology Case study h Education: Engaging millennial students h Healthcare: Improving radiology consult workflow
3 Alcatel-Lucent Vision for UC: Leverage the opportunity and address the challenges Unified Messaging IM Video IP Telephony Presence Social Networking Fax Mail e Mail Voice Mail Speech to text Mobile IP Telephony Video Voice IM
4 1 Technology: LTE Performance Improvement Impact to End User Impact to Service Provider INCREASED SPECTRAL EFFICIENCY Uplink: x vs. 3G Downlink: 1.25x vs. 3G FASTER SPEEDS Uplink: x vs. 3G Downlink: 1.25x vs. 3G Peak rate = 100 Mbps INCREASED VOICE CAPACITY 10 MHz: 2x vs. 3G Lower costs flat fee pricing Faster downloads of multi-media Better experience with blended services Better voice quality Can buy the same amount of spectrum and pump more data to users, or less spectrum to maintain the same level of data usage Reduced cost per bit More ways to splice bandwidth: Same # of users with more bandwidth/user or more users with same bandwidth per user Support more voice users REDUCED LATENCY Better voice, video < 50 ms telephony Can reuse applications across wireless and wireline More capacity for VoIP and TCP-based applications Improved performance, bandwidth and cost for UC on mobile devices
5 2 Trends that change the requirements Millennial Generation h Born : 2001: Echo Boomers h Digital Natives h Instant communication Green Generation h Boomers, Gen X & Millennials 10 h Teleworking as a benefit h Effect: 15 million cars off the road US Population Estimate: yrs old* Million people < 5 yrs Baby Boomers Millennials *US Population estimate based on US Census Data removing death or immigration impact
6 3 Questions for UC Business Success UC Solution Dimensions h Cost savings versus productivity h User Devices/locations: Desktop, Laptop, Smartphone & Phone / Office, Road & Home h Services: Presence, telephony, IM, Video, Mail, Fax, Conferencing, Collaboration h Architecture: Integrated versus Modular h Goal: Technology foundation for multi-year evolution Protecting investment Allowing incremental growth in users & services SIP enabling technology h 4 dimensions almost everyone asks about only 1 h Plan for all 4 dimensions to assure a sound foundation
7 SIP Dimensions: UC foundation considers all 4 End-points h Choice for handsets & softphones Applications h UC evolution with interoperability Peering h Presence federation Trunking h Cost advantage & flexibility End-Points Applications Trunking Peering
8 Case Study: Abilene Christian University Who h Founded in 1906 in Abilene, Texas, USA h Approximately 4,800 students (including about 630 graduate students) and 800 faculty and staff. Problem h New Vision for 2nd Century h Continued Need to Drive Enrollment & Retention Each new student equals $60 K Each % in retention equals $500 K h Fundamental Changes in Learning Styles and Expectations
9 Case Study: Abilene Christian University The first university in the United States to provide an Apple iphone or ipod touch to all incoming freshmen Social learning theory tells us that humans learn best in community when they feel connected to others.
10 Case Study: Abilene Christian University Initial Results Increased students learning Increased student engagement Increased the university it awareness Increased student enrollment and retention Fostered a culture of innovation on campus
11 Case Study: Advocate Healthcare 45 locations, 25,000 employees, 200 networked sites, Chicago area Required: Easier, faster radiology consultations It has become necessary to develop medicine as a cooperative science, the clinician, the specialist, and the laboratory a o workers uniting for the good of the patient. Dr. William Mayo, circa 1900
12 Case Study: Advocate Healthcare Solution: Integrate conferencing with radiology application h Click to Consult service h Conferencing and Collaboration Application MyTeamwork h Leveraging SIP for interoperability with PBX infrastructure h Leveraging Web Services for application integration Alcatel-Lucent s OmniTouch My Teamwork is already enabling our employees to cut travel time to and from meetings, resulting in greater productivity and ultimately, better patient care. We can foresee hard dollar savings across the board with the use of OmniTouch My Teamwork. Gary Horn, Director, enterprise architecture t and network security, Advocate Health Care
13 UC Business Success Address the Millennials and the Green Generation Plan for mobility Plan for UC evolution: open & modular SIP: consider all 4 dimensionsi h Devices h Applications h Trunking h Peering UC is business impacting and feasible now
14 Thank You Brian Witt System Engineer enterprise.alcatel-lucent.com
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