MOTOROLA. Beyond Mobile Broadband. Anil Barot Director of Strategy & Portfolio Mgmt
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1 MOTOROLA Beyond Mobile Broadband Anil Barot Director of Strategy & Portfolio Mgmt
2 CDMA Meeting Subscriber Data Needs Today Music Downloads Push-to-Talk Enterprises Video Downloads/ Podcasts Video Video Telephony 3G EV-DO Rev A Consumers Multimedia Messaging VoIP VoIP Mobile Computing
3 CDMA Applications and Devices Today Applications Enhanced on DOrA Push-to-Talk over DOrA Driving towards sub 1 second call setup time Voice over IP Moves voice into IP domain First step towards real time services and seamless mobility Video Telephony CDMA Device Ecosystem Multi-media enabled handsets Smart phones PC data cards Residential access gateways Mobile computers EV-DO integrated laptops
4 CDMA EV-DO Revision A Timeline Rev. A Trials Rev. A Com l Rev A Data Cards App. Trials: PoC, VoIP, VT Rev A Com l Handsets, PTT Apps VoIP Network Upgrades VoIP/VT Com l Rollout
5 What Are Subscribers Demanding? Broadband on the Go All Media Anywhere Anytime Any Device
6 Wireless Broadband Subscriber Crossover Begins in Asia Pacific Europe Million Subs 100 North America MEA 0 LACR Wireless Subs Wired Subs Source: Informa, Future Broadband Wireless, 2 nd Edition
7 Evolutionary Drivers Subscribers Growing demand for Mobile Broadband applications Advertisers Interested in having a medium to effectively drive advertisement to consumers Wireless Broadband Operators Maintaining Profitability TOP of mind
8 Global Mobile Data Growth Mobile Data Subscriber Growth by Region (millions) WW CAGR: 45.8% Worldwide Asia-Pacific W. Europe North America E.Europe LAC Africa Middle East Q Q Q Reported figures relate to active data subscribers (i.e. those currently using the service for data, not simply owning an enabled device) Subscribers using only WAP or SMS data services are not included Source: Informa Telecoms & Media, WCIS, October 2007
9 Growing Mobile Workforce Features Desired on Next Device North America Likely Upgrader Q2 2007/Q (N=17,345/N=11,102) Full Internet/ Web-browsing 23% 31% Location-based service (GPS) Video capability 19% 19% 26% 25% Downloadable programs 9% 13% Electronic payment using the phone 12% 13% Integrated TV 8% 11% Q Q Source: Telephia, Q2, 2007
10 Mobile Workforce is Growing Bandwidth & Speed to support Enterprise Applications necessary Worldwide Mobile Workforce (Billions) Mobile workforce defined as workers who spend 20% or more time away from primary work location Source: Industry reports and Forrester, 2006
11 Evolutionary Drivers Subscribers Growing demand for Mobile Broadband applications Advertisers Interested in having a medium to effectively drive advertisement to consumers Wireless Broadband Operators Maintaining Profitability TOP of mind
12 Industry Trends Wireless Market Migrating to OFDM Technology OFDM Decision Vectors TDD Spectrum Deploy WiMAX e Spectrum Availability/ Compatibility New Entrants Cable, Wireline, Greenfield, ISP Existing Operators Consumer Device Availability Competitive Landscape FDD Spectrum Deploy UMB or LTE Economies Of Scale Network Interoperability IEEE, 3GPP, & 3GPP2 offer a path to Wireless Broadband
13 UMB Value Proposition Superior subscriber experience Faster ~ 288 Mbps Lower Latency Improved business proposition for operators Higher Capacity VoIP & Data Users Ecosystem of Devices Flat IP Architecture Coverage between non-contiguous networks
14 UMB Ultra Mobile Broadband Delivering Applications that Attract and Delight Voice & Messaging Location Based Services Video Entertainment Mobile Commerce VoIP Push-to-Talk Push-to-Media Video messaging w. voice attachments Advertising based on location Employee monitoring Social networking Video conferencing Video monitoring Video Blogging Mobile TV Gaming PVR (Personal Video Recorder) Virtual World Play Advertising Purchasing from storefronts NFC proximity payments Mobile banking Revenue DRIVERS served Consumers Enterprise Consumers Enterprise Advertisers Consumers Enterprise Consumers Advertisers Consumers Advertisers
15 Exceptional User Experience EV-DO reva HSxPA WiMAX UMB or LTE SD Video Buffering Buffering Buffering Buffering HD Video Cannot stream HD Cannot stream HD Not enough Buffering bandwidth Not enough Buffering bandwidth Buffering Buffering Reverts to SD? Reverts to SD? Peer2Peer EV-DOrA HSxPA WiMAX UMB or LTE 350MB AVI file Typical 45min TV series episode 40 min 10 min 6 min 2 min
16 Motorola Mobile Broadband Leading OFDM Innovation Market Maker Motorola is a significant contributor to the OFDM based standards Experience Motorola has EXPERIENCE delivering OFDM to the marketplace Leverage Motorola is applying its extensive OFDM knowledge and experience to our UMB solution Delivery Motorola UMB will make seamless mobile broadband a reality
17 Motorola..Breathing Mobile Broadband First in OFDM/MIMO 300Mbps in 2004 OFDM Point-to-Point solutions First collapsed IP architecture Jan 2006 HSxPA Access Point solution First with mobile WiMAX e Commercial solutions since GPP2 UMB 3GPP LTE
18 MOTOROLA Your Partner for Mobile Broadband
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