How the world pays, now and in the future: The Global Payments Report. Ieuan Owen, SVP Strategy Worldpay ecom
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1 How the world pays, now and in the future: The Global Payments Report Ieuan Owen, SVP Strategy Worldpay ecom
2 What are our key findings?
3 Improving what we call insight QBRs Case studies worldpay.com/global/insights Blogs / Whitepapers Uplift calculators Interactive infographics
4 What is the Global Payments Report? Most comprehensive payments report, past editions were our most popular downloads Global landscape: insights and trends Market profiles for top 30 ecommerce markets o o o o Key facts Transaction mix: Cards vs. Alternative Alternative payments Card schemes breakdown
5 First, let s agree some definitions Credit Debit CARDS APMs Bank Charge Pre-Paid ewallet einvoice Transfer PrePay PostPay Cash on Delivery Direct Debit Other
6 ecommerce continues to be the place to be % On 2014 the Global ecommerce market is expected to be worth US $1.9tn Global ecommerce is expected to hit US $2.4tn
7 Mobile commerce growth continuing to outstrip desktop Global mobile penetration up CAGR Since 2009 (Figures in USD bn)
8 Healthy growth even in mature markets United States of America 2015 total sales ($bn) 2019 total sales ($bn) CAGR United Kingdom Japan Germany France
9 and emerging markets continue to soar (at least online!) 2015 total sales ($bn) 2019 total sales ($bn) CAGR China India Russia Brazil Mexico
10 2015 was the year when alternative payments overtook global card schemes for share of ecommerce spend
11 Even in the top 10 markets, APMs made up 51% of ecommerce spend 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% US China UK Japan Germany France Canada Australia Russia Taiwan Card APM APM spend in these markets alone was over $700Bn in 2015
12 How will the regions pay in future? APM Card 2014 APM Card 49% 51% % 45% % 72% % 65% EMEA North America APM Card % 42% % 37% APM Card % 75% % 71% Asia Pacific Latin America
13 Cash on delivery is still relevant, and will remain so In our report of 2013, we predicted that Cash on Delivery would fall from 5% to just 2% of all global payments However In Taiwan, 19% of ecommerce payments are cash on delivery
14 The big winners are ewallets ewallets will overtake credit cards for share of global ecommerce spend by 2019
15 ewallets capture the consumer Consumer Merchant ewallet sends approval to merchant 8 1 Consumer picks ewallet Cardholder pays Issuer ewallet Bank / Stored value 5 Cardholders bank: Approve, Refer, Decline, Decline and Pick up Schemes 6 Acquirer sends approval to ewallet 7 The schemes send the decision back to Acquirer 2 Transaction sent to acquirer Issuer 4 The schemes checks card security and sends to cardholders bank for approval 3 Acquirer asks schemes to determine the cardholder s bank Acquirer
16 We have entered the next iteration of wallets - ecommerce to Mobile New entrants Adaptors Technology heritage Consumer engagement play ecommerce heritage Innovation to remain relevant
17 How consumers engage with a payment is changing of consumers would like to pay with an ewallet in the future
18 Who will win? 5 key factors Convenience / UX Reach / Scale Omni-channel Security Personalisation
19 In Summary: A rising market, with space for most payment methods to grow Credit & Debit cards lose share (~50% to 42%) 2. E-wallets grow share (from ~22% to 27%) 3. Bank / Cash Transfers hold relevance (~19%) 5. Other payment types remain niche 4. Pre-pay APMs grow vs. pre-paid cards
20 So what does it mean for a merchant?
21 Do you have the right payment mix today (and will you tomorrow)? Markets Channels Shoppers
22 We expect divergence in the development of the largest markets Card Schemes + Key APMs Local Payment Methods Important UK U.S. Japan Germany Russia China France Canada Singapore Netherlands Poland India Italy Brazil Hong Kong Belgium S. Korea Spain Australia Denmark Thailand Portugal S. Africa Taiwan Sweden Turkey Malaysia
23 How much choice is too much? And where should I place my bets? Wallets are everywhere - some will fail Consumers don t want more than 2 payment apps on their phone Accepting everything gets complicated for you and confusing for your shopper
24 What s the business case for a new payment method? Additional payment methods drive incremental revenue, but at a cost Some are obvious but others are more situation dependent Need to consider uplift vs. cost
25 Global Payments Report is available at: worldpay.com/global/insights
26 Thank you!
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