10/12/17 VISION MISSION

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Update on CPA Alberta & the CPA Profession in Alberta 34 th Annual CPA Small Practitioners Forum October 19 th, 2017 Banff, Alberta Larry Brownoff, CPA, CA Director, Professional & Career Services

Alberta member services and initiatives Overview of regulatory programs Member demographics CPA Education Foundation Questions VISION MISSION To be the pre-eminent, internationally recognized

1 Update on CPA Alberta & the CPA Profession in Alberta 34 th Annual CPA Small Practitioners Forum October 19 th, 2017 Banff, Alberta Larry Brownoff, CPA, CA Director, Professional & Career Services Topics Review of CPA Alberta s Vision, Mission, and Mandate Overview of the new five-year Strategic Plan Areas of focus for Overview of CPA Alberta s national work Overview of CPA Alberta member services and initiatives Overview of regulatory programs Member demographics CPA Education Foundation Questions VISION MISSION To be the pre-eminent, internationally recognized Canadian accounting designation and business credential that best protects and serves the public interest. To protect the public interest by educating and regulating the competency and ethical standards of its members, and promoting the value of the CPA designation. 1

Fulfilling CPA Alberta s mandate The CPA profession in Alberta is regulated by the

regulatory responsibility to us Our mandate under the Act is to: to protect the interest

promote and increase the competence of registrants; and to regulate the conduct of

New five-year Strategic Priorities (2017-2022) Strategic Priority #1: Protect the Public

2 Fulfilling CPA Alberta s mandate The CPA profession in Alberta is regulated by the Chartered Professional Accountants Act, which establishes CPA Alberta and delegates regulatory responsibility to us Our mandate under the Act is to: to protect the interest of the public; to protect the integrity of the profession governed by this Act; to promote and increase the competence of registrants; and to regulate the conduct of registrants. New five-year Strategic Priorities ( ) Strategic Priority #1: Protect the Public CPA Alberta will continue to fulfill its mandate to protect the integrity of the profession, to promote and increase the competence of registrants and to regulate the conduct of registrants. 2

Strategic Priority #2: Understanding the Alberta

comprehension of the forces shaping Alberta today and in

With that comprehension, the profession can best ensure

Alberta will understand the impacts of disruption on the

3 Strategic Priority #2: Understanding the Alberta Landscape CPA Alberta will have a solid and broad comprehension of the forces shaping Alberta today and in the near future. With that comprehension, the profession can best ensure that it and its members remain relevant, valued and in fact essential to the province. Strategic Priority #3: Dealing with Disruption CPA Alberta will understand the impacts of disruption on the CPA profession, and implement strategies to respond positively to those impacts. Strategic Priority #4: Achieving Smart Growth CPA Alberta will gain an understanding of the emerging needs for CPAs in the marketplace and set growth strategies to meet these needs. 3

Strategic Priority #5: Maintaining Fiscal Accountability CPA

Moving Forward Areas of focus for 2017/18 Continuing to

research and planning around the five strategic goals

Alberta perspectives are represented at national and

4 Strategic Priority #5: Maintaining Fiscal Accountability CPA Alberta will maintain and demonstrate fiscal accountability. Moving Forward Areas of focus for 2017/18 Continuing to ensure that regulatory obligations are fully met Complete research and planning around the five strategic goals Strengthening the CPA brand in the business sector Ensure Alberta perspectives are represented at national and interprovincial levels of the profession Overview of CPA Alberta s national work 4

Overview of CPA Alberta s national work Alberta represented on:

Education Management Committee Branding Committee Member

Committee International Qualifications Appraisal Board Response to

across the country Submission to Government of Canada stating that

5 Overview of CPA Alberta s national work Alberta represented on: Council of Chief Executives (Rachel Miller Chair) Professional Education Management Committee Branding Committee Member Engagement Committee Professional Learning & Development Strategy Committee International Qualifications Appraisal Board Response to proposed federal tax changes Led by CPA Canada Input from CPAs across the country Submission to Government of Canada stating that proposals contrary to public interest CPA Alberta now accessible all over the province! 5

Professional Development A full suite of competitively-priced, professionally-delivered, high-quality seminars that help you

interest, succession planning, accounting and assurance standards, and many more Advice and support to help develop your

6 Professional Development A full suite of competitively-priced, professionally-delivered, high-quality seminars that help you achieve your PD goals Developed by experts on topics ranging from technical competencies to professional and personal skills pdcatalogue.cpaalberta.ca Professional & Career Services Referrals and information on a broad range of topics including independence, conflict of interest, succession planning, accounting and assurance standards, and many more Advice and support to help develop your career, skills, and networking opportunities Member Engagement Invest your time, energy, and resources in mentorship and networking activities Volunteer your expertise and knowledge Make use of the profession s affinity benefit program 6

CPA Assist Provides confidential 24/7 counselling to

families Addresses issues related to mental health,

personal and professional issues Practice Review

7 CPA Assist Provides confidential 24/7 counselling to Alberta CPAs, candidates, and their immediate families Addresses issues related to mental health, addictive behaviors, substance abuse, and other personal and professional issues Practice Review Conduct and Discipline Number of complaints in fiscal 2016/17: 72 7

Practical Experience (PE) Alberta CPAs: by the numbers Number of Alberta

geographical location International United States Southern Alberta Rest of

Grand Prairie Edmonton Central Alberta Calgary 508 571 281 452 562 208 80

8 Practical Experience (PE) Alberta CPAs: by the numbers Number of Alberta CPAs (as of June 30, 2017): 28,575 Alberta CPAs: by the numbers Members by geographical location International United States Southern Alberta Rest of Canada Red Deer Northern Alberta Medicine Hat Lloydminster Lethbridge Grand Prairie Edmonton Central Alberta Calgary ,897 7,977 14,

Alberta CPAs: by the numbers 10000 9000 Members by designation year 9,305 8000 7000 7,191

1990s 2000s 2010-2017 Alberta CPAs: by the numbers Members by gender Female 45% Male 55% Male

9 Alberta CPAs: by the numbers Members by designation year 9, , ,991 5, , s 1950s 1960s 1970s 1980s 1990s 2000s Alberta CPAs: by the numbers Members by gender Female 45% Male 55% Male Female Achievement Award nominations Nomination deadline is October 31. Visit cpaalberta.ca/awards 9

education opportunities and those who inspire and

10 Elevate 2018 Stay Connected! fb.me/cpaalberta CPA Alberta Member #CPAAlberta CPA Education Foundation Mission: The CPA Education Foundation positively impacts accounting education opportunities and those who inspire and develop future Alberta CPAs Vision: Fostering learning excellence for future Alberta CPAs 10

CPA Education Foundation The CPA Education

professionals Receiving an award from the

many benefits of volunteering and giving

confident and excited about my future as I

The support I have received from the CPAEF

way, but the feeling of being recognized by

The impact these donations have on students

I am incredibly privileged and lucky to be

I think empowering the next generation of

11 CPA Education Foundation The CPA Education Foundation Support for students & young professionals Receiving an award from the CPA Education Foundation has validated the many benefits of volunteering and giving back. It also makes me feel proud, confident and excited about my future as I embark on my journey to becoming a CPA. The support I have received from the CPAEF has been pivotal in my success as a student. The financial support is important, and very valuable as a student paying my own way, but the feeling of being recognized by such a prestigious group is invaluable. The impact these donations have on students is tremendous, and it really does help us further our education and achieve our dreams. I am incredibly privileged and lucky to be the recipient of this award. I think empowering the next generation of business leaders and accountants is a very generous and important thing to do. I hope that I can make you proud and I also hope to be able to give back to the Foundation. The CPA Education Foundation No Limits Initiative 11

12 THANK YOU! 12

NOW IS THE TIME. to secure our future

NOW IS THE TIME. to secure our future NOW IS THE TIME to secure our future A FRAMEWORK FOR UNITING THE CANADIAN ACCOUNTING PROFESSION VISION FOR THE PROFESSION To be the pre-eminent, internationally recognized Canadian accounting designation