UNIVERSITY OF TEXAS AT DALLAS MIS 6302: Information Technology Strategy & Management SPRING 2014 Tuesday 7 to 9.45 pm

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1 UNIVERSITY OF TEXAS AT DALLAS MIS 6302: Information Technology Strategy & Management SPRING Tuesday 7 to 9.45 pm Course Outline Instructor: Professor Sumit Majumdar, Office: SOM 3.433, Office Phone: , Office Hours: By appointment, majumdar@utdallas.edu; Cell Phone: Class Materials and Text: Readings are on the e-learning website. Topic Outline: Major topics include: Why an IT Strategy? The IT Foundations of Strategic Advantage IT Architecture and Benefits Models of IT Strategy IT and Development Big Data Web 3.0 and Semantic Analysis Creating State of the Art Business Models This is an approved core course for the following M.S. concentrations E-business concentration (MS in Information Technology and Management) Information Management concentration (MS in Accounting and Information Management) It is also an approved elective course for an MBA and for the following concentrations Information Technology Management & Consulting concentration (MS in Information Technology and Management) MBA concentration in Innovation and Entrepreneurship Audit and Assurance Services concentration (MS in AIM) Student learning Objectives and Outcomes In this course, the intent is to provide students with the background and skills allowing them to assess and develop strategies for managing IT organizations, create strategies for IT-based business, understand the state of the art in new technology development, develop a robust business plan including detailed strategy planning and financial modeling 1

2 The key learning objectives include developing an understanding of: I. Using strategy analysis and planning techniques to visualize IT and business options. II. Design and development of enterprise IT architecture. III. Usage of strategic planning frameworks to develop effective business models. IV. Assessment and development of Big data applications and opportunities. V. Assessment and development of Web 3.0 applications and opportunities. Course Overview While there can be much misunderstanding in the information technology (IT) community, with many not understanding the purpose of the technologies that they deploy IT industry is a $3.0 trillion-plus worldwide industry growing at over 10% per year. A purpose of IT may be to reduce costs; and some may think it is to help in making better and faster decisions; while others may think it is to improve productivity. These understanding are possibly misplaced. IT enhances competitiveness and provides a robust resource for the building, compounding and sustaining the competitive advantage of an enterprise. Cost reduction, expedited decision making, and improved productivity, while important, are but specific instances of this greater purpose. In the new millennium, the purpose of IT is to provide the foundation of competitive advantage for the enterprise. Based solely on IT alone, new businesses have emerged and changed the economic landscape of nations. Companies such as Google and Facebook did not exist 10 to 15 years ago. Today, they are the giants of enterprise. Hence, information and knowledge based businesses are emerging at the speed of light. Continuous new technological innovations have brought forth new industries, segments, niches and spaces where none existed before just a few years ago. Thus, what was true in 2001 is no longer true in, and firms which were dominant in their global segments in 2003 are now dead just over ten years later. The emergence of Web 2.0 has been astounding, yet Web 3.0 is on the horizon. Big data is here. It is the next wave. The crest of this wave has yet to be ridden. The Internet of things Mobile phones were not so long ago a very expensive toy. Now they are ubiquitous and very soon will be as necessary as the air we breathe. We cannot live without them. Very soon, many new businesses will be based solely on the mobile phone. This course has been designed to explore the strategic management and business development issues associated with information technology. This course provides a framework to understand how IT strategy aligns with business strategy and how to develop an enterprise-level information technology strategy. 2

3 More important is how to generate workable and effective models for businesses in the new age of IT. In this course, you will learn 1. how the core ideas of strategy are applied as competencies in the IT or e-business context and 2. understand what are the key business model requirements for developing an IT strategy and 3. how to develop a strategic knowledge and information architecture. Based on such ideas and the use of information architecture, you will conduct analysis of how to develop business models and plans in two of the current hottest areas in IT: Big Data, and Web 3.0 with which is associated the semantic web phenomenon. The course will provide real-world case studies related to the issues of IT strategy in different industries. Upon completion of the course, you o should be able to appreciate what IT strategy is, o how it addresses customer needs, o recognize the conceptual components, tools, and techniques associated with each of the strategy competencies, o apply these competencies to specific real-world applications and research areas in creating sustainable strategies, and o create a detailed strategic plan with a comprehensive business and financial model, based on the absolutely the latest state-of-the art ideas of contemporary business. This course is intended for MS, MBA and graduate students in Accounting, Management Science, Operations Management, and Computer Science, who intend to specialize in the Information Technology sector as well as become entrepreneurs. Career paths could include positions as business strategy analyst, IT manager, software manager, business auditor and IT management strategy consultant. Ideally, the class should spawn several entrepreneurs. Course Format Classes will include a mixture of lectures, case discussions, published articles, student participation, and class presentation of cases and strategic plans for IT-based businesses by students. The articles will provide the basis for lectures on various topics related to IT strategy development and execution. The cases will provide the framework for class discussion, and we will outline the key lessons learned for each situation. Students will be evaluated based on case write-ups, class participation and the development of a major strategic business plans for a new Web 3.0 business opportunity. Class materials will be provided electronically. It is your responsibility to print and bring a copy to class. 3

4 Occasionally, I will invite guest speakers to lecture on specific topics related to emerging topics related to IT Strategy and discuss specific applications within their organizations. Grading Course grades will be based on the following components: 1. Class participation (20%): You are expected to prepare beforehand for each class, participate actively in the discussion of cases and readings, and contribute to the learning experience in the class. Attendance will be taken. 2. Group material analysis and presentation (30%): The class will be split into groups. Each group will discuss the material in class which will be assigned during the semester. Specific assignments will be provided in advance. Material analysis and presentation is a group effort, and each presentation should be approximately 10 to 15 minutes in duration. The handed in stuff for each item asked to be analyzed and presented are to be no more than 4 pages in length, and handed in the next class. 3. Report or Strategic Business Plan on a Big Data Business Application based on Semantic Web Techniques (50%): Students will develop a very detailed strategic business plan for a Big Data Semantic Web business application. This will be developed in groups and there will be two presentations, one preliminary and one final, on assigned dates. This will be no more than 10 to 20 pages in length. 4. Templates for creating strategic business plan and the extensive financial analysis required are given in the readings. Prerequisites There are no prerequisites for this course. It is restricted to graduate students only. 4

5 Class Number Session and Date January 14, January 21, January 28, February 4, February 11, February 18, February 25, March 4, Topic Introduction and Plan for the Course IT & Strategic Advantage IT Sustainability & Transformation New Models of IT Strategy and Hyperconnectivity New Models and Benefits of Hyperconnectivity Big Data Introduction Big Data Usage Big Data Analytics CLASS SCHEDULE Readings and Cases The Next Frontier in IT Strategy: A McKinsey Survey Mastering the 3 Worlds of Information Technology, by A. McAfee Investing in the IT That Makes a Competitive Difference, by A. McAfee and E. Brynjolffson; IT Doesn t Matter, by N. Carr Global Information Technology Report 2013, Chapter 1.2 D. Teece Business Models M. Porter Summing up Strategy Having Trouble with Your Strategy? Then Map It, by R. Kaplan and D. Norton; Strategy and the Internet, by M. Porter; Architecture Strategy, by D. Bredemeyer and R. Malan; Meta-IT, by A. Khanna Global Information Technology Report 2010, Chapters 1.7, 1.9, 1.10, 2.2, 2.3 and 2.4 Global Information Technology Report 2011, Chapters 1.2, 1.3, 1.7, 1.8, 1.10 and 2.2 What is Web 2.0, by T. O Reilly; Radically Simple IT, by D. Upton and B. Staats; IBM s Vision of the On Demand Enterprise, by M. Zisman; Your Next IT Strategy, by J. Hagel and J. Brown Competing on Analytics, by T. Davenport Global Information Technology Report 2012, Chapters 1.2, 1.3 and 1.4 Global Information Technology Report 2012, Chapters 1.5, 1.6, 1.7, 1.8, 1.11 and 1.12 Global Information Technology Report 2013, Chapters 1.5, 1.6, 1.7, 1.9, 2.1 and 2.2 Article 1: Data, data everywhere Article 2: Big Data Article 3: Defining Big Data Article 4: The Promise and peril of Big Data Article 5: Challenges and Opportunities with Big data Article 6: Strategic Guide to Big Data Analytics Article 7: Big data: The next frontier Article 8: The new bioinformatics Article 9: Big data across the federal government Article 10: Peer research Big data analytics Article 11 Analytics: the real world use of big data Article 12: Big data: harnessing a game-changing asset Article 13: Big data meets big data analytics Article 14: Big data analytics more stuff 5

6 March 18, March 25, April 1, April 8, April 15, April 22, April 29, Big Data Business Models Strategic and Financial Planning for a Big Data Business Innovation Internet of Things Semantic Web Introduction and Applications Semantic Web Architecture Article 15: Unlocking value in the fragmented world of big data analytics Article 16: Big data, analytics and the path from insight to value Article 17: Understanding big data data Article 18: Start up goes after big data Article 19: The world s technological capacity to store, communicate and compute information Article 20: Advanced big data analytics with R and Hadoop Business Plan Presentations Business Plan Presentations Strategic Planning Issues Financial Projections Excel Spreadsheet Financial Projections Template Guide IOT Vision, Architecture, Future Directions IOT Comic Book IOT Research Statement IOT SAP Stuff IOT Additional Stuff Article 21: Semantic web road map Article 22: The Semantic web Article 23: Semantic web services Article 24: Semantic web services Article 25: Semantic web application areas Article 26: Towards a new generation of Semantic web applications Article 27: Example semantic web applications Article 28: Next generation semantic web applications Article 29: A functional Semantic web architecture Article 30: A conceptual architecture for semantic web enabled services Article 31: Ontology learning for the semantic web 6

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