EXAMPLE AUDIO OR VIDEO SCRIPTS

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1 Contact: Arlee Colman The Florida Bar Legal Specialization & Education Department (850) Florida Bar Board Certification 651 East Jefferson Street Tallahassee, FL FloridaBar.org/certification Florida Board Certified Lawyers on LinkedIn Evaluated for Professionalism and Tested for Expertise ALL ATTORNEY ADVERTISING, MARKETING AND COMMUNICATION MUST COMPLY WITH RULES REGULATING THE FLORIDA BAR SUBCHAPTER 4-7 INFORMATION ABOUT LEGAL SERVICES. EXAMPLE AUDIO OR VIDEO SCRIPTS The following are 30-second example scripts for board certified lawyers use in production of radio and television ads, YouTube videos, website videos, etc. and contain The Florida Bar certification program s slogan: Evaluated for Professionalism, Tested for Expertise. Certified lawyers may link to the scripts from their websites or use them as the foundation for advertising spots or videos by tagging them with their names and contact information. Ads, videos or public service announcements derived from the example scripts must be approved by The Florida Bar Ethics and Advertisement. All required advertisement filings must be submitted to: Ethics and Advertising Department, The Florida Bar, 651 E. Jefferson Street, Tallahassee, Florida pursuant to Rule Topic: Florida Bar Board Certified Lawyers (Generic) If you need a lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified lawyers may call themselves board certified experts or board certified specialists in certain areas of law. Board certified lawyers: evaluated for professionalism, tested for expertise. Topic: Board Certified Lawyers Admiralty and Maritime Law Admiralty lawyers deal with maritime issues like shipping, vessels and water transport of passengers. If you need an admiralty lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified admiralty and maritime lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag

2 Topic: Board Certified Lawyers Adoption Law Adoption lawyers handle legal issues related to adoption placements and termination of parental rights. If you need an adoption lawyer but aren t sure which one to hire, ask about board certification. Only Florida Bar board certified adoption lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag with lawyer s certification and contact Topic: Board Certified Lawyers Antitrust and Trade Regulation Antitrust and trade regulation law deals with business methods or structures that are anticompetitive, deceptive, unfair or illegal. If you need an antitrust and trade regulation lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified antitrust and trade regulation lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dotorg-slash-certification. Topic: Board Certified Lawyers Appellate Practice Appellate practice law in state and federal appellate courts deals with the presence or absence of errors committed by lower courts. If you need an appellate practice lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified appellate practice lawyers may call Topic: Board Certified Lawyers Aviation Law Aviation lawyers help resolve issues related to ownership, maintenance and use of aircraft, airports and airspace. If you need an aviation lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified aviation lawyers may call themselves board certified experts or board certified specialists in this area of law. Board certified lawyers: evaluated for

3 professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag Topic: Board Certified Lawyers Business Litigation Business litigation lawyers help resolve problems and disputes that result from commercial and business relationships. If you need business litigation lawyer but aren t sure which one to hire, ask about board certification. No matter how much experience a lawyer may have Florida Bar board certified business litigation lawyers may call themselves board certified experts or board certified Topic: Board Certified Lawyers City, County and Local Government Law City, county and local government lawyers handle legal issues related to county, municipal or other local governments. If you need a local government lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified city, county and local government lawyers may call Topic: Board Certified Lawyers Civil Trial Civil trial lawyers handle litigation for civil disagreements in all areas of law. If you need a civil trial lawyer but aren t sure which one to hire, ask about board certification. No matter how much experience a lawyer might have, Florida Bar board certified civil trial lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag Topic: Board Certified Lawyers Construction Law Construction lawyers help resolve issues related to the design and construction of improvements on private and public projects. If you need a construction lawyer but aren t sure which one to hire, ask

4 about board certification. Florida Bar board certified construction lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag Topic: Florida Bar Board Certification Criminal Appellate and Criminal Trial Criminal lawyers handle defense and prosecution of misdemeanor and felony crimes in state and federal trial and appellate courts. If you need a criminal lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified criminal trial or criminal appellate lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-orgslash-certification. Topic: Board Certified Lawyers Education Law Education lawyers deal with legal rights, responsibilities, procedures and practices of educational institutions, students, personnel and the guardians and parents of students. If you need an education lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified education lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. Topic: Board Certified Lawyers Elder Law Elder lawyers handle all aspects of planning for aging, illness and incapacity. If you or a family member need an elder lawyer but are not sure which one to hire, ask about board certification. Florida Bar board certified elder lawyers may call themselves board certified experts or board certified

5 Topic: Board Certified Lawyers Health Law Health lawyers deal with laws, rules and regulations related to delivery of health care services and legal issues between providers and payors. If you need health lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified health lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag Topic: Board Certified Lawyers Immigration and Nationality Immigration and nationality lawyers deal with all aspects of the U.S. Immigration and Nationality Act and represent clients on issues like benefits petitions, visa applications and deportation proceedings. If you need an immigration lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified immigration lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag with lawyer s certification and contact Topic: Board Certified Lawyers Intellectual Property Intellectual property lawyers deal with patents, trademarks, copyrights, trade secrets, false advertising, unfair competition and privacy rights. If you need an intellectual property lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified intellectual property lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dotorg-slash-certification. Topic: Board Certified Lawyers International Law International lawyers handle issues that result from relations between or among countries and international organizations, and relations between or among nationals of different countries. If you need an international lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified international lawyers may call themselves board certified experts or board certified

6 Topic: Board Certified Lawyers Labor and Employment Law Labor and employment lawyers deal with public- and private-sector labor and employment law, employment discrimination and employment-related civil rights law. If you need a labor and employment lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified labor and employment lawyers may call themselves board certified experts or board certified Topic: Board Certified Lawyers Marital and Family Law Marital and family lawyers handle matters related to the family relationships of husbands, wives, parents and children. If you need a marital and family lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified marital and family lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag Topic: Board Certified Lawyers Real Estate Real estate lawyers deal with ownership and rights in real property on matters like real estate sales, development, zoning and land use planning. If you need a real estate lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified real estate lawyers may call Topic: Board Certified Lawyers State and Federal Government and Administrative Practice State and federal government and administrative practice lawyers handle disputes related to administrative or government actions. If you need a government or administrative lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified state and federal

7 government and administrative practice lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag with lawyer s certification and contact Topic: Board Certified Lawyers Tax Law Tax lawyers resolve legal issues related to all types of federal, state or local taxes. If you need a tax lawyer but aren t sure which one to hire, ask about board certification. No matter how much experience a lawyer may have, Florida Bar board certified tax lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. [or tag Topic: Board Certified Lawyers Wills, Trusts and Estates Wills, trusts and estates lawyers handle all aspects of estate planning and administration, including taxes, legal documents and probate. If you need an estate lawyer but aren t sure which one to hire, ask about board certification. Florida Bar board certified wills, trusts and estates lawyers may call Topic: Board Certified Lawyers Workers Compensation Workers' compensation lawyers handle legal issues related to Florida workers' comp statues and rules. If you need a workers compensation lawyer but aren t sure which one to hire, ask about board certification. No matter how much experience a lawyer may have, Florida Bar board certified workers compensation lawyers may call themselves board certified experts or board certified specialists in this area. Board certified lawyers: evaluated for professionalism, tested for expertise. Learn more at Florida-Bar-dot-org-slash-certification. ###