COMPLETE YOUR GO-TO-MARKET PLAN BUSINESS SOLUTIONS BARRY DERRICK PRODUCT MARKETING MANAGER

Transcription

1 COMPLETE YOUR GO-TO-MARKET PLAN BUSINESS SOLUTIONS BARRY DERRICK PRODUCT MARKETING MANAGER

2 AGENDA ADTRAN OVERVIEW GO-TO-MARKET WITH WINNING SOLUTIONS! Market Leading Cloud Connectivity Solutions that Outperform the Competition Innovative Software Applications for Service Differentiation Enterprise Communications Driving Customer Efficiency Industry Leading IP endpoints, Polycom Powered Technology Services and support to help you scale your business

3 COMPLETE CONNECTIVITY Exchange Provider s Access Infrastructure Business & Residential Customers

4 CARRIER NETWORKS Improve service provider access infrastructure Exchange Provider s Access Infrastructure Increase services for business & residential customers ADTRAN Carrier solutions enable: Broadband Access Ethernet Aggregation Optical Networking Business Ethernet Services Business Service Migration IPTV VoIP Mobile Backhaul

5 ENTERPRISE NETWORKS Innovative communication solutions for Small & Medium Enterprises ADTRAN Enterprise solutions enable: Branch Office Connectivity Internet Access Converged Access LAN Switching Wireless Access IP Telephony/VoIP Unified Communications Business Customers

6 MARKET LEADERSHIP ENTERPRISE #1 IP BUSINESS GATEWAYS (GLOBAL) CARRIER #2 MSANS (GLOBAL) 3Q12 MSAN Revenue (excluding China) #2 ACCESS ROUTERS (NORTH AMERICA) Alcatel-Lucent 4% Tellabs 6% ECI 6% Other 13% Huawei 33% Calix 16% ADTRAN 22%

7 GO-TO-MARKET GAME PLAN Need Cloud Connectivity Software Applications Enterprise Communications IP Endpoints Services and Support ADTRAN Solution Market Leading IP Business Gateways and Superior Performing Access Routers Unique feature set provides service differentiation that delivers further customer value Scalable platforms that can overcome typical installation roadblocks Every User is covered with our Polycom Powered IP Endpoint Line-up Industry leading pre- and post-sales support, combined with flexible service offerings

8 COMPLETE CLOUD CONNECTIVITY SOLUTIONS COMPLETE PORTFOLIO OF MARKET LEADING IP BUSINESS GATEWAYS SIP or MGCP Gateway for connecting to VoIP network Preserves and extends existing telephony/pbx life while providing the network benefits of VoIP such as dynamic bandwidth allocation COMPLETE PORTFOLIO OF ACCESS ROUTERS Modular, Fixed-port, and Multiservice Models Flexible connectivity options: Fiber, T1/multi-T1, Carrier Ethernet, ADSL2+, SHDSL Supports migration to hosted UC & SIP trunking Security - Integrated Firewall and VPN

9 IP INTEGRATED ACCESS TO HOSTED VOICE MIGRATION PSTN Total Access 900e Hosted VoIP Survivability

10 SERVICE DIFFERENTIATION WITH EDGE ESBC ENTERPRISE SBC S BECOME MANDATORY Redundancy and failover Troubleshooting tools Signaling/media interworking Interoperability with industry leading IP PBXs Session management Provider and enterprise security Scale in the cloud with Perimeta, Differentiate at the edge with ADTRAN esbc Learn more at:

11 SINGLE SOLUTION FOR ALL VOICE SERVICES NETVANTA 7000 SERIES ENABLES: CPE resale Managed PBX Hosted voice services NetVanta 7100 Benefits - No forklift upgrade - No Rewiring - Reuse all components - Operationalize a single platform (reduce training, and inventory)

12 FLEXIBLE ETHERNET CONNECTIVITY OPTIONS COMPLETE OFFERINGS FOR FAST AND GIGABIT ETHERNET TO THE DESKTOP INNOVATIVE FEATURES FOR ENTERPRISE SWITCHING APPLICATIONS Integrated Wi-Fi Access Controller Cable Diagnostics LLDP-MED for VoIP Deployments ENHANCING ETHERNET CONNECTIVITY AND MANAGEMENT NV1535P with ActivReach extends the reach of Ethernet across longer distances and over all grades of cabling NV1638 with ActivChassis supports advanced stacking features INDUSTRY LEADING WARRANTIES

13 NETVANTA ACTIVREACH ETHERNET TECHNOLOGY PROBLEMS SOLVED: Eliminates costs associated with re-wiring Overcoming distance constraints SOLUTIONS OVERVIEW: 24-port Gigabit Ethernet switch Extends the reach of Ethernet technology over incumbent wiring Deliver voice, video, and data over existing voice grade wiring 10 Mbps - 1 Pair CAT5 - IEEE CAT5 - ActiVReach 24AWG - ActiVReach CAT3 - ActiVReach

14 METASWITCH APPROVED ENDPOINTS ADTRAN OFFERS A FULL LINE OF METASWITCH APPROVED VOICE, VIDEO, AND CONFERENCE ROOM ENDPOINTS ADTRAN S IP AND VVX PHONES ARE POLYCOM POWERED TECHNOLOGY ENDPOINTS FOR EVERY USER IN THE ORGANIZATION GLOBALLY RECOGNIZED CONFERENCE ROOM SOLUTIONS

15 WIRELESS ACCESS WITH BLUESOCKET VWLAN ENTERPRISE-WIDE CLOUD-BASED WI-FI MAXIMIZE SCALE AND RELIABILITY SECURITY ENFORCED AT THE EDGE VMWARE READY SOLUTION HIGH-PERFORMANCE APS TO OPTIMIZE COVERAGE: ZERO-TOUCH, PLUG-AND-PLAY DEPLOYMENT INTELLIGENT APS WITH BUILT-IN FIREWALL SMART BANDWIDTH MANAGEMENT

16 BLUESOCKET VWLAN CUSTOMER SUCCESS

17 PROFESSIONAL SERVICES ACES ADTRAN CUSTOM EXTENDED SERVICES A NATIONWIDE, COMPREHENSIVE AND FLEXIBLE INSTALLATION AND MAINTENANCE SERVICE PROGRAM DESIGNED TO PROTECT THE NETWORK INSTALL AND CONFIGURATION AT THE CUSTOMER PREMISES FULL RANGE OF MAINTENANCE OPTIONS 7x24x4 Onsite or Remote Next Business Day Onsite or Remote FLEXIBILITY Does not have to be all or nothing solution CAN BE AN EXTENSION OF YOUR ORGANIZATION Staging Pre-configuration

18 ABOVE AND BEYOND SUPPORT CUSTOMER PRIORITY MENTALITY Above and Beyond core company value Reputation established on premiere support Employees empowered to problem solve PRE- & POST-SALES TECHNICAL SUPPORT Headquarters based knowledgeable and dedicated staff Engineering focus

19 SUMMARY & CONCLUSIONS WHEN BUILDING YOUR PORTFOLIO OF BUSINESS VOICE SERVICES: Choose ADTRAN as your Go-to-Market Partner Delivering: Complete solutions from a stable and trusted vendor Innovative technologies designed to grow and migrate with your services CPE with built in investment protection Flexible services that complement your business Industry leading support Now is the time to scale your voice services with Metaswitch and ADTRAN!

20 QUESTION AND ANSWERS