Digital Network Architecture

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1 Digital Network Architecture Capturing the Digital Explosion Thomas Latzer, Cisco

2 Digital Enterprise Definition Digital Enterprise: An organization or business that uses technology as a competitive advantage for all internal and external operations.

3 Digital Transformation is Moving IT to the Boardroom UPS My Choice Delivery Control Personalized Service Workforce Efficiency WIP Inventory and Part Tracking Starbucks Apps Order Ahead Skip the Line Customer Experience Physical and Virtual RFID Content American Express Personalized Service Through Mobile

4 And Creating New Priorities for Digital Organization Transform Processes & Business Models Empower Workforce Efficiency and Innovation Personalize Customer/ Citizen Experience Innovations Faster Time to Market Increased Productivity Better Retention Increased Loyalty Greater Insight And Creating New Priorities for Digital Organization Mobility IoT Analytics Cloud Mobile traffic will Exceed wired traffic by 2017 IoT Devices will triple by % of companies planning to or investing in Big Data 80% of organizations will primarily use SaaS by 2018

5 The Network Helps Enable New Experiences Workforce Experience Customer Experience Business Operations City Operations Digital workforce Personalized workspaces Effective collaboration Omnichannel experience Enhanced points of service Personalized customer experiences Business insights Asset management Facility management Citizen and visitor services Safety and security Ruggedized infrastructure New Business Capabilities Built on the Network as a Platform

6 Digitization Sets Context for Next Gen Networking Business Drivers Digital Transformation (processes) Simple, agile, fast, secure, low cost Applications / Security Digitization via Apps, SaaS Shift toward mobile / online apps, increased threats Budgets Increased Opex in 2014 and 2015* Total Opex Capex * Source Gartner IT Metrics, Dec 2015 IT Staff Declined from 41% to 39% of IT spending in 4 years* Total Infrastructure & Software Process & Technology Mgt.

7 But its not as easy as just talking Digitization! The Enterprise needs to consume IT Differently THE CONSUMPTION GAP

8

9 Agility in the Network? Server deployment Network deployment ntp server no aaa authentication login vrf context SPAN vrf context management ip route / vlan configuration 51 service-policy type qos input Vlan51 vlan 1,30 vlan 51 name DC-Management vlan vlan 59 name Servers ntp server no aaa authentication login vrf context SPAN vrf context management ip route / vlan configuration 51 service-policy type qos input Vlan51 vlan 1,30 vlan 51 name DC-Management vlan vlan 59 name Servers

10 Simplification Creates Agility DO-IT-YOURSELF ASSEMBLY AND INTEGRATION READY TO GO Faster Time to Market and Lower OpEx Applications Are the Vehicle for Digital Business

11 IT Priorities for the Digital Organization Faster Innovation Reduce Cost & Complexity Lower Risk Insights & Experiences Automation & Assurance Security & Compliance Visibility and Analytics Speed and Simplicity Real-time & Dynamic Threat Defense users devices applications threats

12 Evolution of Networking Software How do I deliver new applications? How do I ensure security? How do I achieve speed & simplicity? Model Driven Analytics Open APIs Open Flow Network Function Virtualization Cloud Controllers Policy How do I learn new software skills? How does this come together? Open Compute Standards Overlays Cisco Digital Network Architecture Open, Extensible, Software Driven

13 Drivers and foundation for network evolution 11.5B mobile devices by 2019 with 2.4x faster speed Users/Things Wi-Fi Core WAN Applications Faster Wireless Devices Faster Wireless Connectivity Scalable Access and Backbone Efficient Wide Area Network On Prem or SaaS Mobile traffic exceeds Wired traffic by 2017 Gigabit Bottleneck: Wireless Offload 1G or More WAN demands exceeding budgets High Density Wi-Fi with ac Scale for Wireless & IoT with Faster Wired More Insight at the WAN

14 Enterprise Networks Enabling Digitization Business Need Digitization IT Strategic Challenges Technical Differentiation COMPLEXITY INNOVATION SECURITY COST OPTIMISATION OPEN Simplification of the network environment IT Behaviour Integrating Legacy and New World Architectures Digital Network Architecture Strategic Approach to Lifecycle Management of Software, Hardware and Support

15 Cisco Digital Network Architecture Network-enabled Applications Cloud Service Management Policy Orchestration Principles Open APIs Developers Environment Automation Abstraction & Policy Control from Core to Edge Open & Programmable Standards-Based Virtualization Analytics Network Data, Contextual Insights Physical & Virtual Infrastructure App Hosting Insights & Experiences Automation & Assurance Security & Compliance Cloud-enabled Software-delivered

16 What s New: Cisco DNA Innovation New! New! New! APIC-EM Automation Platform Completely New Platform Available Now Base Automation: Plug and Play Available Now Cloud version Controlled Availability, May 2016 Policy Services: IWAN App & Easy QoS Available Now Enterprise NFV Branch Service Virtualization Controlled Availability, June 2016 CMX Cloud Presence Analytics and Connect Available Now in US, April 2016 for ROW Network-enabled Applications Cloud Service Management Open APIs Developers Environment Automation Abstraction & Policy Control from Core to Edge Policy Orchestration Open & Programmable Standards-Based Virtualization Analytics Network Data, Contextual Insights Physical & Virtual Infrastructure App Hosting Cloud-enabled Software-delivered Available on DNA-Ready Infrastructure through Cisco ONE Software

17 Digital Network Architecture Customer & Partner Relevance

18 DNA: The Journey To Digital Current State Understand your current environment Faster Innovation Workforce Experience Business Insights Customer Experience Using Cisco Analytics through your account team Simplify Consolidate service contracts and software support contracts to reduce cost and complexity Reduce Cost & Complexity Speed and Simplicity Secure Branch Agility IoT Operational Efficiency Ensure all equipment is compliant with a secured network Automate Lower Risk Future State Security: Rapid Threat Defense Digital Ready Network Network Compliance Business Continuance Deploy SMART IT now supports Services and APIC ALL business EM to automate requirements network and support services

19 What s In It For Sales? Your opportunity: Compelling Conversation Starter Show how the network elevates from a platform of connectivity to a platform for insights, automation and security to deliver business relevant services Accelerate the Transformation The Cisco Digital Network Architecture supports many current deployed and shipping platforms Software Annuity This architecture is monetized through Cisco ONE Software, which provides sales with a predictable annuity stream and simple sales model for encouraging adoption of new innovations and enhancements. Cisco DNA - Enabling the Digital Transformation

20 And For Your Customers? ARE YOU READY: To automate network operations? Save on WAN transport? Enable richer collaboration experiences? Gain business insights? Deliver personalized customer experiences? Detect and remediate threats rapidly? To virtualize your branch? Cisco DNA - Enabling the Digital Transformation

21 Attend DNA Roadshow am 9. Juni in Wien cs.co/dna_austria

22

23 Powered By Partnerships. Graz, 12. & 13. Mai 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

24 Cisco Data Center Are You Ready for Big Data? Wolfgang Farhnberger (PMONE), Armin Deliomini (runtastic), Philipp Putz (Cisco)

25

26 Closing Franz Ziegerhofer

27 Thank You! Powered By Partnerships. Powered By Us Cisco and/or its affiliates. All rights reserved. Cisco Confidential

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