Stadium Operator Solution Carrier Solution. Smart stadium Wi Fi. High-density stadium Wi-Fi network solution

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1 Stadium Operator Solution Carrier Solution Smart stadium Wi Fi High-density stadium Wi-Fi network solution

2 Smart Stadium Wi-Fi By 2020, mobile data traffic will grow 1,000 fold. Wi-Fi and LTE Instant video replays POS terminals Social Media Restroom wait times To stay competitive, stadiums need to upgrade to the Real-time sharing In-seat ordering Fan rewards Mobile parking Mobile ticketing Wayfinding latest technologies. High-density Wi-Fi networks for stadiums and other high-capacity venues SKSpruce delivers scalable, high speed Wi Fi to enhance fan experience and maximize operator revenue in stadium venues With typical Wi Fi usage at a sports event now measured in terabytes and with traffic doubling each year, sports stadium operators everywhere are racing to upgrade their wireless infrastructure with high-density Wi Fi. Today's sports fans expect a fully engaged multimedia viewing experience that includes interacting with social media through posting photos and videos, downloading player stats, viewing instant replays, and high-speed Internet access from practically anywhere in the stadium activities that require huge amounts of high-speed bandwidth. Fans increasingly demand amenities like in-seat concession ordering, restroom wait status, and parking availability that can be offered via smart stadium applications. For operators, stadium Wi-Fi opens new revenue streams through targeted content and messaging, and offering products based on real time fan data. It also allows them to streamline event operations by managing security, traffic flow, ticket sales, restroom and concession lines, and even parking. Connecting tens of thousands of users in a highly concentrated area presents unique design and deployment 2 SKSpruce Stadium Operator Solution challenges for a wireless network most networks cannot scale and deliver the bandwidth required in this environment. SKSpruce has quickly emerged as a market leader in next generation carrier-grade mobile Internet technology. Its stadium Wi-Fi solution provides high-density broadband coverage at consistently high data rates and superior quality of experience for users. With lightweight easy-to-deploy Wi Fi access points centrally managed by a robust and flexible controller architecture, our Wi-Fi solution integrates seamlessly into the core of the stadium network at a fraction of the cost of traditional cellular digital antenna system (DAS) equipment or even enterprise Wi Fi systems. Our end-to-end product portfolio includes the industry's most scalable wireless controller, a full range of access points, a centralized wireless network management system, a services controller for managing users and billing, and an integrated services manager that can help stadium operators gain critical insights into fan behavior to help hone marketing efforts.

3 Wi Fi stadium solution benefits Wi-Fi is the only cost-effective technology that can handle growing wireless demands in high-density venues. Stadium connectivity, further optimized with a smartphone app, engages a younger fan user base that demands high performance Internet connectivity and helps stadiums boost revenue. Highly scalable and cost effective Delivers a significant increase in access point (AP) and network capacity with a 50% reduction in capital expense when compared to solutions by leading competitors Offers flexible network architectures to facilitate the central forwarding of all control and data traffic, enhancing the fan experience and increasing security Easily accommodates the data demands of fans with 40 Gbps throughput, ensuring support for tens of terabytes of data on game day Supports the stringent access and security requirements of special purpose Wi-Fi networks used by business management systems, press and media, ticketing, and point of sale Provides full redundancy options with hot-standby failover, ensuring a carrier grade solution that provides video, data, and Wi-Fi calling support, even for dedicated carrier Wi-Fi networks High-density, high capacity coverage Supports very dense AP deployments through adaptive RF power and channel assignment algorithms Delivers optimum capacity for all client devices in the high interference stadium environment Offers improved signal sensitivity from client devices, even while in motion, through advanced receiver and integrated multi-antenna technologies Deploys access points easily, indoors or out, with high performance internal and external antenna configurations, overhead and under-seat options, IP67 enclosures, and even AP heating modules to automatically clear away ice and snow Supports n and ac standards with speeds up to 1.75 Gbps for highest performance and stability, with support for up to 256 concurrent users per access point Load balancing and Wi Fi offload Offers real-time load balancing across the entire Wi-Fi network, with band steering to ensure the best choice of connection technology Supports configuration options to seamlessly offload 3G/4G data to Wi-Fi to free up limited capacity in the licensed spectrum of stadium distributed antenna systems, ensuring a high quality of experience for all mobile device users Supports marketing data analytics and monetization opportunities Provides tools for supporting businesses operating within the arena, such as food and merchandise concessions, and integration with smartphone apps Offers tools for collecting and analyzing fan data, allowing operators to target content and offer enhanced services to generate incremental revenue and justify network implementation costs "Message to venue owners: Put in as much bandwidth as you can, and keep improving it." ~ 2015 State of the Stadium Technology Survey Smart stadium is a win-win! The SKSpruce wireless network, together with the stadium wired network, forms the backbone of the "smart stadium," and provides the connectivity for high speed Wi-Fi, video displays, sensors, cameras, and digital signs. A mobile app ties it all together to engage fans during events and simplify stadium management. The Intel Smart Building and Venue Experience Center in Chandler, Arizona hosts SmartVenue, a collection of over a dozen smart stadium capabilities built on the Intel IoT Platform and the SKSpruce Wi Fi solution. SKSpruce Stadium Operator Solution 3

4 Analysts believe Wi-Fi with the ac standard has become an important bridge to 5G HSS GGSN Policy server Mobile Core HLR OSS/ BSS PCRF Internet Policy/Billing SIM Auth HotSpot 2.0 EAP-SIM/AKA Core Network Multi-Service Gateway SKG Non-SIM devices WLAN Access Network Mobile Operator Wi-Fi Wireless ISP Smart Stadium Retail Venue Operators Cable/DSL Operator Network architecture SKG10000 series multi-service gateways The SKG and SKG E are carrier-grade multi-service gateways that combine routing, switching, gateway and access point controller functionality. SKG E Multi-Service Gateway Scalable to 10,000 Wi-Fi access points Supports up to 440,000 unique devices Up to 2,400 user per second DHCP requests and user authentications L2/L3 roaming and load balancing Dynamic RF control and channel assignment Centralized control and configuration management Complies to Advanced Telecom Computing Architecture (ATCA) standards Supports industry standards, such as Hotspot 2.0 SKSpruce access points The SKSpruce carrier Wi Fi solution provides a full range of commercial to carrier-grade access points, from entry-level indoor units to high-powered outdoor devices, designed to cover different market segments and deployment scenarios. SKSpruce Access Points Supports the latest n and ac standards for highest performance and stability Dual-band 2.4/5 GHz radios Various mounting options and power over Ethernet Various authentication methods, including EAP-SIM Supports different backhaul types, including fixed line and wireless over Wi Fi or LTE, for easy installation and flexible deployment scenarios (fixed, nomadic, and mobile hotspots) 4 SKSpruce Stadium Operator Solution

5 SKSpruce planning and management tools ensure a high quality user experience, essential to network monetization strategies Management architecture Services controller SKSpruce services controller is a carrier-grade system for managing billing and user services, and access to the wireless network. Prepaid system and billing control Full services management functionality for building a Wi Fi hotspot 3GPP mobile core integration for seamless Wi-Fi data offloading and 3GPP policy control Subscriber and portal management, and quality of service enforcement Native support for RADIUS and Diameter protocols provides for easy integration of OSS/BSS systems and core network nodes SKView network management system The SKView network management system allows network operators to efficiently manage and monitor access points and clients in real time. Simplifies Wi-Fi network configuration, operation, and management Monitors network status, including network flow, resource utilization, bandwidth, performance, alarms, and traps Monitors usage trends, including average traffic per client, average traffic per session, and session duration Provides data analysis and real-time statistics Generates daily, weekly, and monthly status reports Integrated services manager The integrated services manager (ISM) is an online-to-offline services package for operators who want to generate additional revenue streams by supporting retail businesses operating in the service area. Helps shops attract more customers and win their loyalty Generates more Wi-Fi users and more traffic for Wi-Fi service providers a win-win scenario Tools for data collection and analysis Location-based services SKSpruce Stadium Operator Solution 5

6 Stadium Operator Solution About us SKSpruce Technologies, Inc. delivers market leading carrier-class Wi-Fi solutions that allow carriers and commercial operators to meet rapidly growing bandwidth demands and provide their customers with the highest quality of experience. The company was founded in 2011 by an entrepreneurial Silicon Valley leadership team of wireless and networking experts committed to the vision of an increasingly connected world where high-quality voice, video, and data are available virtually anywhere, anytime through Wi-Fi. What s in a name? SKSpruce is named after the towering Sitka spruce, one of the world s largest trees highly prized for wood that is light, yet strong and flexible. Our Wi-Fi solutions use lightweight access points, centrally managed by robust and flexible controller architecture a light, strong, and flexible solution that has made SKSpruce an emerging leader in next generation mobile Internet technology. Global service centers SKSpruce has research and development centers in California s Silicon Valley, and a newly opened center in the Tianfu Technology park in Chengdu, China. Sales and support center locations include San Jose, Chengdu, Hong Kong, and newly opened center in London. Contact us For more information about our products and solutions, including technical documents, visit our website at Contact our sales office at: sales@skspruce.com Contact technical support at: support@skspruce.net SKSpruce US 1885 Lundy Avenue San Jose, CA United States SKSpruce China A1, Tianfu Software Park 1129 Century City Road Chengdu, Sichuan, China January 2016 SKSpruce Technologies, Inc. All Rights Reserved SKSpruce is a registered trademark All other trademarks are property of their respective owners