INTELLIGENT DNS AS A CORNERSTONE OF DIGITAL TRANSFORMATION. CLOUDEXPO 2017
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1 INTELLIGENT DNS AS A CORNERSTONE OF DIGITAL TRANSFORMATION. CLOUDEXPO 2017 BUILD A SMARTER INTERNET Carl Levine Senior Technical SLIDE 1
2 Today s World Dynamic, Distributed Applications Many locations for the same content Services and infrastructure are dynamically provisioned Scale billions of users Speed very low end user tolerance for delay Explosion of applications Infrastructure as code Delivery Gap Traditional DNS: Minimal support for application delivery optimization. Deployment Gap Traditional DNS: Minimal DevOps support no native orchestration or APIs for record instantiation and service discovery. 2 SLIDE 2
3 USING A 34 YEAR OLD PROTOCOL TO DO 2017 S ROUTING. SLIDE 3
4 The Opportunity DNS lookup is an opportunity to inject intelligence in the delivery path First indication of interest in content or application SLIDE 4
5 Early 2000s Centralized applications Localized audiences App datacenter LB W W W DB SLIDE 5
6 Early 2010s Centralized origin / dynamic application Caching CDN Global audience Origin LB W W W CDN Cache DB SLIDE 6
7 Today Distributed applications Multiple CDNs Impatient global audience CDN A CDN B SLIDE 7
8 Why do all this with DNS? Pervasive: part of every application, used by every client Lightweight: no application / architecture changes, no hardware / software SLIDE 8
9 The Traditional DNS Paradigm 1 Where is Client TCP: Server Traditional DNS com 4 One server end point Simple transaction Static content 3 2 DNS Request Answer: Is at: DNS SLIDE 9
10 New Tricks, Same Old Dog api.example.com IN CNAME us-west.api.example.com IN CNAME us-east.api.example.com IN CNAME europe.api.example.com IN CNAME latam.api.example.com us-east.api.example.com Proprietary extensions to legacy solution. Bound by simple geographic routing and availability monitoring (if available) SLIDE 10
11 (STILL) USING A 34 YEAR OLD PROTOCOL TO DO 2017 S ROUTING SMARTER. SLIDE 11
12 Leveraging Infrastructure Telemetry Modern DNS traffic management should use live metrics. Infrastructure telemetry is an untapped resource that provides a heartbeat, status and other key data. Topology Health Load Traffic SLIDE 12
13 Leveraging Network Telemetry Modern DNS should leverage key metrics around network performance Latency, throughput, and reachability are easily extrapolated from 3 rd party monitoring or native eyeball networks. Latency Throughput Reachability SLIDE 13
14 The Modern DNS Paradigm Topology Health Load Traffic Latency Throughput Reachability RESOLVER MODELING APP-SPECIFIC ROUTING ALGO IN CNAME us-west.api.example.com IN CNAME us-east.api.example.com IN CNAME europe.api.example.com IN CNAME latam.api.example.com api.example.com? SLIDE 14
15 What Makes NS1 Different From Every Other DNS Meta Data: Attach static and real time information to each answer in a DNS record Filter Chain: Use the meta data to apply traffic management logic to steer users to the optimal end point SLIDE 15
16 Filter Chain Technology KPI Driven Traffic Management Latency Optimized Bandwidth Optimized Cost Optimized Policy Based NS1 is a critical component of our application architecture. We ve seen amazing performance from the platform, enabling us to deliver a flawless experience to our customers end users - Julien Lemoine, CTO Algolia SLIDE 16
17 Build A Smarter Internet Using Data Meta-Data Drives Intelligence: Geo and Network (ASN) Up/Down Status Latency Bandwidth Capacity Load (current connections) Cost I ve never seen another DNS service quite like NS1. I feel that their data-driven approach, combined with their incredible flexibility, makes them the next generation DNS host. - Alan Schaaf, CEO, Imgur (Alexa Top 50 Global Traffic) SLIDE 17
18 The NS1 Platform Managed DNS. Cloud-based, intelligent DNS for application developers that crave speed, precision, and control over internet traffic Dedicated DNS. NS1 s industry leading platform in dedicated, fully managed deployments available on-prem or in the cloud Pulsar. Real user monitoring based traffic management. Use your own or use community data to optimize user experience SLIDE 18
19 Managed DNS Managed DNS network deployed in 25 anycast locations around the globe, plus an additional 4 unicast nodes in China, leveraging the best network providers in the industry. A globally anycasted network delivering reach, capacity, reliability, and performance. SLIDE 19
20 Dedicated DNS Not shared with other NS1 customers Deploy on public or private infrastructure Integrated with NS1 control plane: Single pane of glass Turnkey and custom options Your App Deployment Modes: Redundant (Dual) DNS Private Enterprise DNS Hybrid, Split Horizon DNS SLIDE 20
21 Pulsar Real-time telemetry driven traffic management natively integrated with NS1 Managed & Dedicated DNS: Improves application performance, better user QOE. Your App Built-In: Pulsar is part of the filter chain traffic management logic you configure for your business needs. Real-time: Pulsar leverages data to answer questions like which CDN is giving the best service to my users in Brazil right now? delivering real time optimized traffic routing. Massive Dataset: NS1 works with partners/customers to gather billions of data points/day. SLIDE 21
22 WHAT THE NS1 PLATFORM CAN DO FOR BUSINESSES. SLIDE 22
23 Customer Story Leading Online Gaming Provider A global company with over 1,000 employees & 19 offices around the world $1.6B in annual revenue 67 million users across the globe Customer utilizes Managed DNS + Dedicated DNS + Pulsar Results exceeded expectations Resolved quality of experience issues They also delivered overall better service levels while lowering costs Use Dedicated DNS to build a high availability application 40-90% improvement in performance Cost Savings Highly Available Application via Dedicated DNS Customer Experience Millions saved by leveraging multiple CDN s HA Cloud Redundancy SLIDE 23
24 Capabilities Multi-CDN Optimization Data Center Migration Digital Transformation Global Load Balancing Customer Experience Secondary DNS Disaster Recovery SLIDE 24
25 The Company We Keep SLIDE 25
26 NS1 Snapshot Founded in 2013 by a team of internet infrastructure experts that s previously built successful cloud, content delivery, and datacenter technologies Headquartered in New York City, with offices in San Francisco, Boston Metro, Brighton UK, and Singapore. Backed by Flybridge, Sigma Prime, Deutsche Telekom Capital Partners, Two Sigma, Founder Collective, Entree Capital, GGV Capital, Salesforce Ventures and many more. 26 SLIDE 26
27 THANK YOU. BUILD A SMARTER INTERNET Carl Levine Senior Technical SLIDE 27
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