Cisco Virtual Beacon Technology

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1 Cisco Virtual Beacon Technology Deliver Amazing Mobile Experiences What you will learn The world is at an inflection point, where smart devices (phones, tablets, and laptops) are taking over as the predominant computing platform. While this can present various challenges from a wireless operations and management standpoint, it also opens up huge opportunities for business. That is because smart devices are location aware, and location is a strategic attribute for engaging with customers, employees and tracking high-value mobile resources. In the past few years, Bluetooth Low Energy (BLE) has become a default standard on most smart devices (primarily thanks to ibeacon and Eddystone). This means that the vast majority of mobile computing platforms are now location ready. The challenge comes, however, on the infrastructure side. Enterprises must determine how the wireless network can leverage BLE in a scalable, reliable and cost-effective way. It is very time-consuming and expensive to deploy and manage physical battery-powered BLE beacons. You need to have two separate physical beacons to enable wayfinding and proximity engagement applications. The installation often requires comprehensive site surveys, which have to be redone whenever beacon placement changes (or the RF environment is altered). In addition, batteries in the beacons are expensive to replace, and the beacons themselves can be lost or stolen and are difficult to track and manage, which creates additional complexity and headaches for IT.

2 Contents What you will learn Introducing Cisco Virtual Beacon technology Industry first: Cisco Beacon Point Cisco CMX Cloud Beacon Center Introducing Cisco Virtual Beacon technology Cisco has developed a unique and highly innovative solution to the problem by combining sophisticated cloud-based software (Cisco Connected Mobile Experiences (CMX) Cloud Beacon Center), on-premises 16-element steerable BLE antenna array (Cisco Beacon Point) and mobile Software Development Kit (SDK) software for ios and Android devices. This section provides details about how virtual beacon technology is the answer for scalable, reliable, and cost-effective solution for interacting with location aware mobile devices. Industry first: Cisco Beacon Point Figure 1. Cisco Beacon Point No batteries: Virtual beacons are battery-free technology Operational simplicity: Creating virtual beacons is easy High-accuracy location Advanced machine learning: Consistent location user experience without expensive RF calibrations Virtual beacon mobile SDK: Available for ios and Android Agility of cloud Scalable micro-services cloud architecture How it works: End-to-end scenario Deliver amazing experiences with different scenarios Airports and transit terminals Cisco has recently introduced Cisco Beacon Point (AIR-VBLE1-K9), which is an industry-first virtual BLE beacon. Cisco Beacon Point supports beaconing in Apple ibeacon, Google Eddystone, and AltBeacon advertising formats. Just as for Wi-Fi access points, coverage area for a Beacon Point can vary from 1500 to 2500 square feet, and they are deployed on the ceiling tile rails. Beacon Points are powered using standard PoE (802.3af). They are compatible with typical indoor ceiling heights (13 to 15 feet) found in indoor space. Beacon Points connect to Beacon Center over the Internet using secure protocols for control plane and management traffic. Beacon Points are an overlay network and do not have any software or hardware dependencies with existing Wi-Fi network. Unlike traditional physical beacons, Beacon Points have IP addresses and can be easily managed by network IT teams. In the future, there will be hardware support for daisy-chaining up to four Beacon Points when connected to Power over Ethernet Plus (PoE+) (802.3at) power. Hotels and hospitality Restaurants Summary

3 Figure 2. Cisco Beacon Point Module In addition to the standalone Beacon Point, Cisco offers the Beacon Point Module (AIR-RM-VBLE2-K9=) which is a module form factor of the Beacon Point and attaches to the Cisco Aironet 3800 Series Access Points. Having the Beacon Point Module on the access point enables the deployment of virtual BLE technology while reducing the number of boxes on the ceiling by half, reducing the number of unit installations by half, reducing the Ethernet cables pulled by half, and reducing the number of ports on the Ethernet switch by half. Cisco CMX Cloud Beacon Center Figure 3. Cisco CMX Cloud Beacon Center CMX Cloud Beacon Center is subscription software delivered over the cloud. It plays an integral role in virtual beacon technology. The Beacon Center application, shown here, creates virtual beacons at desired locations. Administrators can program proximity messages, zones for analytics, and paths for wayfinding. It offers numerous advantages over traditional physical beacons. No batteries: Virtual beacons are battery-free technology When mobile users walk into an area serviced by a virtual beacon, they experience wayfinding or proximity engagement messages just like they would with a traditional physical beacon. However, administrators don t have to worry about service outage due to dead beacon battery. And virtual beacons are compatible with existing BLE deployments. Operational simplicity: Creating virtual beacons is easy IT and Beacon Center administrators do not have to send onsite crews to install, move, or replace physical beacons. Beacon Point status is monitored from the user interface, and each Beacon Point has an IP address, just as an enterprise-grade networking device does. Virtual beacons are stackable so different tenants and applications can get different services even in the same area.

4 High-accuracy location Cisco offers highly accurate location with BLE. CMX Beacon Center utilizes advance machine learning algorithms to estimate location for each device. Location estimates are refined for every device type and at different locations to provide the best user experience. As mobile devices enter a Beacon Point coverage area, mobile applications receive multiple beams from the Beacon Points in the area. These BLE Received Signal Strength Indication (RSSI) observations are captured by the mobile client SDK and securely sent to the CMX Cloud Beacon Center over the Wi-Fi network or via 3G/ LTE cellular network. Figure 4. Highly accurate location with CMX Beacon Center BEAMS I HEAR LOCATION ESTIMATE Cisco Cloud (Machine-Learning and Location Engine) Advanced machine learning: Consistent location user experience without expensive RF calibrations Differences in mobile device types (chipsets, antenna, OS, etc.) and dynamic RF characteristics contribute heavily toward inconsistent location experiences. RF measurements can vary widely to changes in environment for e.g., crowd of people entering a hallway or bigger changes like new construction. It is not feasible to repeat site surveys in response to such dynamic events. Dynamic RF characteristics cannot be captured using simple rules. CMX Beacon Center takes a big step in tackling this challenge using advanced machine learning. Beacon Center examines BLE RSSI coming from mobile devices and continuously updates the RF model for each different mobile device type, such as iphones, ipads, and Android smartphones, providing a consistent user experience across mobile devices without the need for expensive RF calibrations. Virtual beacon mobile SDK: Available for ios and Android The virtual beacon mobile SDK is available for both ios and Android OS, and provides the mobile app developer three types of APIs to the mobile application: a virtual beacon API, indoor location API, and zone analytics API. The virtual beacon mobile SDK receives the BLE beacon signals and gathers data from the mobile device sensors, such as accelerometers, and then sends that data back to the cloud location engine. In turn, the location engine returns the location estimates. This method preserves the battery life on the mobile device because expensive location calculations are done in the cloud.

5 Agility of cloud Beacon Center is delivered as a subscription software, which ensures that customers can focus on the outcome without worrying about maintaining and managing appliances and virtual machines. Software and firmware are automatically updated to the latest most stable image. Software subscription price also includes software support. Scalable micro-services cloud architecture The foundation of the virtual BLE Beacon architecture is a real-time, distributed micro-services cloud architecture (built on Storm and Kafka), which provide extremely low-latency location estimates at very high scale. This is critical for use cases such as wayfinding, where real-time updates are necessary for a positive user experience. How it works: End-to-end scenario Location-aware experiences Cisco provides the first enterprise-grade BLE technology to make location-aware experiences deployable and manageable at scale. Enterprises can add or move beacons anywhere in their venues with a click of a button. Figure 5. How Cisco Beacon Point technology works Cisco Beacon Point How It Works 1. Mobile device listens to the BLE beacons from the Beacon Point. Customer Cloud 2. Cisco SDK (integrated into the mobile app) sends information to the Cisco cloud. Cisco Cloud Machine learning and location engine Pharmacy 5 Bakery 6 Electronics 3. Cisco cloud sends location and map information to the mobile app. 4. Mobile device interacts with customer cloud for user, location and content if required. 5. When users are in proximity of a virtual beacon, custom notifications or URLs can be sent or actions can be taken. 6. Virtual Beacons can be created anywhere in the coverage area. Clothing Mobile app with Cisco SDK Marketers can create new campaigns overnight that leverage the following functionality: Identification and personalization. Identify your user, whether it s an employee, hotel guest, student, patient, or passenger, as he or she arrives on site. Provide a personalized experience and tailor services and information specific to their interests. High-accuracy location and navigation. Enable users to easily locate items, such as in-store merchandise or resources, including conference rooms, patient rooms, and hospital wheelchairs, and then navigate to those items and resources through step-by-step directions. Users, such as sales associates, can quickly locate other users, such as customers asking for help, while both are on-premises. Push notifications. Provide location-aware push notifications, such as special promotions, personalized to your users or customers. Analytics. Gather zone-based user analytics, such as the average number of customers in store and number of passersby, as well as the length of time customers spend at a certain retail aisle or department, to help improve marketing and sales efforts. Use analytics to give users helpful information, such as real-time security checkpoint line wait times at airports.

6 Deliver amazing experiences with different scenarios Here s how Cisco Virtual Beacon Technology services deliver exceptional customer experience in different settings. Airports and transit terminals Passengers can navigate to their departure gate/ area, find the closest restaurants and restrooms, and locate nearby retailers. Travelers can opt to automatically receive location-aware alerts, including coupons and special promotions, from airport and terminal retailers and restaurants. The airport and terminal app can alert passengers when it s time to get to the boarding gate. Through analytics, you can send app users information about the shortest security lines. Hotels and hospitality Provide hotel guests with easy-to-use, fast check-in. Identify your most loyal guests and automatically send a greeting to their smartphones as they arrive or thank them for their stay as they depart. Guests can easily navigate to their rooms or the hotel restaurant, fitness center, or swimming pool, as well as locate nearby stores and restaurants. Offer coupons and special promotions. Make a game of a guest s stay with location-aware rewards. Use analytics to help guests find the shortest check-in or other lines. Restaurants Identify customers by name as they arrive and ask if they d like to order menu items they ve previously purchased. Help enable diners to place an order from anywhere and pick it up in the restaurant or the drivethrough window. Offer incentives to encourage previous customers in proximity to return to your restaurant. Use analytics to understand how many previous customers have passed by the restaurant, how many placed an order, and how one restaurant location s traffic compares to another in the brand. Summary Cisco virtual beacon technology introduces Cisco Beacon Points and Cisco CMX Cloud Beacon Center to: Deliver wayfinding and proximity engagement use cases Experience highly accurate location finding Replace battery-operated beacons with networkpowered and network-managed virtual beacons Eliminate expensive RF calibrations Deliver operational simplicity for a scalable BLE beacon solution for your enterprise Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C /17

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