CDN SaaS aligned to NFV

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2 CDN SaaS aligned to NFV Eli Fuchs, Product Line Manager Service Provider Video

3 Agenda IP Video Growth Trends Network Function Virtualization & Video Infrastructure Virtualized Content Delivery Networks Demonstration: Open Media Distribution Director Accelerating CDN Deployment & Simplifying Operations Conclusion

4 Global Internet Video Traffic Growth Internet video will account for 79 percent of global internet traffic by 2020 Exabytes per Month File Sharing (12.9%, 4.4% ) Web/Data (24.5%, 16.2% ) Internet Video (62.6%, 79.4% ) 25% CAGR * Figures (n) refer to 2015, 2020 traffic shares Source: Cisco VNI Global IP Traffic Forecast,

5 Global Video Capable Device Growth by Type Smartphones are more than 40% of total video capable devices Billions of Devices % CAGR Other (0.5%,0.3%) Tablets (7%,6%) M2M (7%,15%) PCs (20%,10%) TVs (24%,24%) Smartphones (41%,43%) * Figures (n) refer to 2015, 2020 device share Source: Cisco VNI Global IP Traffic Forecast,

6 Global Content Delivery Network (CDN) Traffic Exabytes per Month Non-CDN Internet Traffic (55.0%, 35.5%) CDN Internet Traffic (45.0%, 64.5%) By 2020 CDN s will deliver over 100 Million TB/Month up from 30 Million in 2016 ~$1B incremental CDN Infrastructure investment Source: Cisco VNI Global IP Traffic Forecast,

7 Network Function Virtualization & Video Infrastructure

8 Appliance transition to Network Function Virtualization Decouple software from proprietary hardware Deploy on standard x86 servers Utilize standard virtualization Flexible software deployment Service Elasticity Reduce number of Network Elements Introduce service automation 8

9 Service Providers Approach NFV in Multiple Ways Use Case Led OSS / BSS EM 1 EM 2 EM 3 VNF 1 VNF 2 VNF 3 NFV MANO NFVO Orchestration Led Virtual Compute NFVI Virtual Storage Virtual Network VNF-M (VNF Managers) VNFM Virtualization Layer Hardware Resources Compute Storage Network VIM Infrastructure Led

10 Service Providers Approach NFV in Multiple Ways Use Case Led Content OSS Delivery / BSSNetwork as part of E2E Virtualized Video EM 1 EM 2 EM 3 Solution from Ingest to VNF 1 Distribution VNF 2 VNF 3 NFV Microservices MANO and Orchestration NFVO Orchestration Led New revenue, service, market Virtual Compute NFVI Virtual Storage Virtualization Layer Virtual Network Hardware, OpenStack Hardware Resources Compute Storage Network VNF-M (VNF Managers) VNFM VIM Simplify operations with common orchestration Infrastructure Led Infrastructure convergence and CapEx maximization

11 Infra Orch. V2P - Media PAAS V2P -APPS Virtualized Video Processing V2P Architecture Live Live 2VOD VOD Media optimized Object Store Multiscreen Playback cdvr IP CDN 3 rd Party Apps Media Application Functions - Workflow Definitions Cluster Cluster Cluster Cluster Cluster Cluster Cluster Restart HLS, HSS, HDS ABR Delivery SDI to IP ENCODE STATMUX RE-MUX MCE MCE MPE STORE N x NODE N x NODE N x NODE N x NODE N x NODE N x NODE N x NODE N x NODE Controller and Media Session HA Framework Catch Up HLS, HSS, HDS V2P Media Pipeline Controller MediaCloud Live - HLS, HSS, HDS CDN IP DCM ASI DCM DRD DCM 8VSB DCM SDI Resource Pool Hardware Accelerate Infrastructure Resource Pool Media Object Storage Resource Pool Compute with HW Assist Resource Pool Cloud Based Compute I N F R A S T R U C T U R E Live ATS Live MP2TS Traditional Network MPEG2-TS Delivery 11

12 Virtualized Content Delivery Networks

13 Brining into focus the cloud technology elements Analytics Infrastructure-aaS Containers Elasticity Microservices NFV OpenStack VMWare DevOps Agile Open API s Service Chaining Cloud OpenSource Orchestration 13

14 Open Media Distribution CDN CDN Open Source CDN software is challenging traditional CDN service operators and equipment providers. Virtualized cloud infrastructure is transforming traditional CapEx products into as-a-service. Service providers need open, flexible, virtualized, network functions that are platform agnostic. New Life > Xaas Open Source < Old Life 14

15 Open Media Distribution CDN Dynamically Ingests HTTP content from Live and VOD Sources Data Center OMD Director LogIn Regional Distribution Edge Distribution Client Scales out delivery of Live, VOD, CDVR, PDL, Caching to Edge Servers Virtualized Data Center Applications on OpenStack or VMWare HTTP Caching & Delivery for ABR Streaming, OMD Director Mid-Tier Cache-Cluster Edge Cache-Cluster Intelligent traffic routing for global network client redirection and load balancing Edge Cache-Cluster 15

16 Introducing OMD Director Cloud-Hosted CDN-Management-aaS Integrated CDN Management application for Provisioning, Monitoring, Analytics, Alarming Accelerate Day-Zero CDN deployment with Cisco-hosted OMD Director ready to provision & operate your CDN Reduce CDN costs by using standard x86 servers as caches registered with subscription service Cisco or Private Cloud deployments on OpenStack and VMWare with Cisco Operate Service Cisco DevOps with CI/CD continuous updates and new feature releases 16

17 Demonstration: Open Media Distribution Director

18 Accelerating CDN Deployment & Simplifying Operations

19 OMD Director High Level System Design Live VOD Download TSTV Web Services OMD Director GUI Cache Route Provision Monitor Alert Analytics Admin Platform Infrastructure Resource Pool Resource Pool Resource Pool Compute Network Storage 19

20 OMD Director Services OMD Director GUI Cache Bare Metal Route VM Provision VM & Container HTTP Cache HTTP ABR Streaming HTTPS Secure Download HTTP Web Cache Edge-Cache Clusters Mid-Tier Cache Clusters x86 OTS Bare Metal Servers KVM, ESXi Virtualized Servers Open Source Developers Client Routing to Edge Cache HTTP 302 Redirection DNS A Record Response Proximity Routing Rules Load Based Routing Content Affinity based Routing Client-IP Geo-Lookup Geo-Blocking CDN Provisioning CDN Wizard for Day-Zero Edge and Mid-Tier Caches Cache Clustering Content Delivery Services 20

21 OMD Director Services OMD Director GUI Monitor Alert Analytics Admin VM Container VM Container Application and Server Monitor Monitors Servers & VM s CPU, Disk, Network, etc Monitor OMD Applications Key Performance Indicators CDN Utilization and Efficiency Alert and Alarms Software & Server Alarms Content Analytics Alarms Set Threshold Crossing Policy , SMS alerts Activity Tracking, Notes Content Delivery Analytics Dashboards and Scorecards Insights for Operations Insights for User Viewing Insights for QoS Insights for Popularity Customizable Reports Multi-Tenant Separation 21

22 Bare Metal, Containers, VMs Living in Harmony Bare Metal Containers Virtual Machines Alert Monitor Provision OMD Cache Docker Director Microservices Hypervisor Operating System Hardware Highest Performance Can be deployed in datacenter or edge PoP Requires Dedicated HW No resource sharing or oversubscription Operating System Hardware Near Native Performance Requires Container Infrastructure Allows resource sharing and oversubscription Power deployment model Operating System Hardware Hypervisor introduces performance overhead Allows resource sharing and oversubscription 22

23 DevOps integral to as-a-service A practice that emphasizes the collaboration of software developers, testers, operators, and other IT professionals in automating the process of software delivery. It aims at establishing a culture and environment where building, testing, and releasing software, can happen rapidly, frequently, and more reliably. DevOps team practice Continuous Integration and Continuous Delivery (CI/CD). Customer feedback closed-loop directly into engineering DevOps team. Code Code Development and Review, continuous integration tools Build Version control tools, code merging, Build status Test Test and results determine performance Package Artifact repository, Application predeployment staging Release Change management, Release approvals, release automation Configure Infrastructure configuration and management, Infrastructure as Code tools Monitor Applications performance monitoring, End user experience 23

24 Conclusion

25 Shaw Transforms CDN with Open Media Distribution Objective Rapidly turn up a new CDN Cost effectively scale content delivery of premium video services to IP devices everywhere. Solutions Cisco Open Media Distribution and Analytics Cisco DevOps 24x7 Remote Operate CDN Service Cisco Professional Services Design Results ABR streaming for over 80 live channels and thousands of VOD titles Extend multiscreen delivery to Shaw s 2.6 million video subscriber base Our partnership with Cisco has given us an Open Media Distribution solution to offer customers instant access to over 80 live channels and thousands of on-demand titles. Jay Mehr, Chief Operating Officer, Shaw Communications 25

26 OMD Business Outcomes Reduce TCO for Multiscreen-Video CDN Accelerate Time-to- Deployment Simplify Video Operations Transformed economics with Cisco support, operations, as-a-service options Subscription fees align to revenues, flexible platform options for TCO Select open source software used for extensible and costeffective CDN Deploy using Cisco cloud, service provider cloud, hybrid clouds Cisco optional remote operations service for rapid turn-up and BOT OMD director cloud-based CDN Management softwareas-a-service (SaaS) Cisco V2P integration for integrated automation from ingest to delivery Cisco infinite solutions CDN adjacency 26

27 Conclusion IP Video growing dramatically, CDN s critical to quality and scale CDN is a prime VNF application to leverage cloud infrastructures Virtualized video application service chaining can reduce TCO and accelerate new services Cisco Open Media Distribution Director provides a virtualized, cloudready, CDN-Management-as-a-Service to accelerate deployments and reduce costs aligned to cloud architectures and NFV strategies 27

28 Related Sessions Content Delivery Networks: Caching Principles, Architecture, Resource Optimization (BRKSPV-2160, July 12, 1:30pm) IP Video Evolution (BRSPV-1257, July 11, 8:00am) ABR Streaming and your network; a match made in heaven? (BRKSPV-2999, July 11, 1:30pm) Infrastructure Transformation for Cloud Video Services (PSOSPV- 1102, July 11, 3:30pm) Infinite Video Beating Netflix at their own game (PSOSPV-1501, July 13, 9:30am) 28

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31 Thank you

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