WatchGuardONE Channel Program

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1 WatchGuardONE Channel Program

2 Powerful Reasons to Join TeamRED 100% Channel Focused As a 100% channel-focused organization, we are dedicated to your success. You are our sales team, and if you don t sell it, it does not get sold. We equip you with everything needed for a successful partnership, including sales, marketing, and technical support. Differentiated, Award-Winning Security Platform Only the world s top security engines make it into our signature Firebox, on a platform we built to be the fastest and most agile in the industry. Your customers get the best performance at every price point, so you can sell with confidence. A Flexible and Agile Platform Our powerful Fireware operating system lets us run full versions of the industry s most advanced network security technologies, and its agility lets us update the technologies the minute the security landscape changes, so your customers always stay ahead of threats. Unsurpassed Visibility and Intelligence Every WatchGuard Firebox comes equipped with a suite of big-data visibility and reporting tools. We turn raw log data into actionable security intelligence your customers will love. It makes it easy to proactively identify potential threats, while enabling corrective action against know issues. Ease of Deployment and Management Out-of-the-box tools enable your customers to quickly and easily deploy, configure, and maintain security with the granularity of their choice. Whether it is a single location or multiple locations across a distributed enterprise, cloud-based deployment and centralized management tools make it the simplest in the industry. Best Performance at Every Price Point WatchGuard s fully integrated security delivers the industry s fastest throughput with every scanning engine turned on. We ve won top ratings around the world and continue to set the bar for network performance and security. Extend Enterprise-Grade Security to the Wi-Fi Environment WatchGuard s cloud-managed access points extend our best-in-class security to your customers Wi-Fi environments, while providing built-in Wireless Intrusion Prevention System (WIPS) technology that constantly defends airspaces against unauthorized devices, rogue access points, and other malicious attacks. Easier to Sell Easier to Deploy Easier to Manage

3 Unlimited Revenue Opportunities We go beyond simple volume-based sales and let you choose the level of involvement that fits your business. Our technical training and resources help you become the expert your customers want, with a value-based model that lets you build profitability as you increase certification. Emphasis on Training and Certification The WatchGuardONE Channel program makes it easy for you to expand your knowledge with technical training programs that are offered live and on demand. The more you invest in training, the more WatchGuard invests in your profitability. Up-Front Discounts and Back-End Rebates We let you choose the right level of program involvement for your business. Up-front discounts are based on the number of people you train internally, and back-end rebates are a percentage of total purchased revenue, so you get less price pressure at the outset and greater opportunity overall. On top of that, our Security Pays SPIFF Program offers instant cash rewards for sales of designated WatchGuard products. Multi-Channel Selling We give you easy access to marketing and sales tools, with the flexibility to sell online, in-store, or in person, whatever works best for your customer base. The WatchGuardONE Channel Program helps us stand out with a distinctly differentiated, vibrant brand that commands attention. ~ Nick Deane Sales and Marketing Manager, Rockford IT WatchGuard allows us to be the go-to experts for our customers. The best part? The more training we complete, the more WatchGuard rewards our effort. ~ Angelo Millena Managing Director, CMS Information Technology Pty Ltd AWARDS WatchGuard s commitment to training and certification is significant. Their WatchGuardONE Channel program is a win for the reseller, the customer, and WatchGuard. ~ Rory Sanchez CEO and President, SLPowers

4 A Suite of Channel Tools to Grow Your Business We provide all WatchGuardONE partners with powerful sales and marketing tools accessible through the industry-leading WatchGuard Partner Portal. In addition to impactful tools, our Partner Portal is your one-stop location to get the latest WatchGuard news, customizable marketing materials, technical and sales trainings, self-help documentation, and much more. Complete Visibility and Control of Your Marketing Funds Managing marketing development funds (MDF) and cooperative advertising funds (Co-Op) has never been easier. Using our Marketing Funds Management Tool, you gain complete visibility into the status of your funds with the ability to quickly request funds and submit claims. Our marketing team will work with you to build and execute your marketing plans. Manage Your Leads, Convert Them to Opportunities, and Close Deals A critical part of growing our mutual business is how effectively we can generate leads, work those leads to opportunities, and close deals. Our Leads and Opportunities Management Platform gives you all of the tools and resources to make this the most effective process while providing trending visibility over time. You also have the ability to submit and track deal registrations to protect opportunities.

5 Know Your WatchGuard Business The WatchGuard Business Tracker provides updated information on your sales transactions, rebate and co-op accruals, and your progress towards quarterly sales objectives. Better understand where you are at any given time, and see your progress over previous quarters. WatchGuard Business Tracker Stay on Top of Customer Renewals Customer renewals are a critical part of your business, and we are dedicated to equipping you with the tools and resources to support our joint efforts. Our Renewals Watch tool provides you with the visibility and flexibility to quickly respond to your customers evolving security needs and offer the license renewals they need. Understand Your WatchGuardONE Level As a value-based partner program, your amount of training determines your WatchGuardONE Partner Level. Get insight into your requirements and achievements, your active partner level, and the certifications and trainings needed to advance.

6 Specializations Tailored to Your Needs The WatchGuardONE Channel Program offers a series of specializations to best support your line of business. Depending on your specialization, we equip you with specific tools, resources, and benefits to provide the greatest value in our partnership. Reseller Partners WatchGuardONE Channel Partners who sell WatchGuard products and services through a brick-and-mortar retail location. Managed Security Service Providers WatchGuardONE Channel Partners who provide managed security services to their customers. Using WatchGuard s simplified management tools, flexible pricing options, and a robust ecosystem of technology integrations, we enable you to easily provide the value-added services your customers need. E-Commerce Partners WatchGuardONE Channel Partners who elect to sell WatchGuard products through both a brick-and-mortar retail location as well as via the Internet. Training Partners WatchGuardONE Channel Partners who invest in their training capabilities and offer WatchGuard training as a product offering can participate in our WatchGuardONE Certified Training Partner Program. WatchGuard end users are increasingly seeking training on WatchGuard products. We partner with you to help you become their go-to resource.

7 See How You Can Get Your Share PROGRAM LEVEL BENEFITS SILVER GOLD PLATINUM Product and Subscription Discounts Exclusive Rights to Sell Restricted Products Deal Registration Special Bid Eligibility Subscription Renewal Tool Security Pays Incentive Program Demonstration (NFR) Equipment Discount Partner Portal Access Online Technical Support Resources Sales Training Technical Training (online and in person free of charge) Technical Certification Priority Partner Support with Targeted Response Times (online and by phone) WatchGuardONE Partner Locator Listing Volume-Based Rebate Opportunity Cooperative Advertising Funds Priority Inside Sales and Field Sales Support Priority Field Sales Engineer Support Priority Field Marketing Manager Lead Generation Support Support from WatchGuard Corporate Marketing Team Dedicated Platinum Technical Support Line Quarterly Business Review Dedicated Executive Sponsor Annual Platinum Partner Networking Event Annual WatchGuard Corporate Visit

8 Become a WatchGuardONE Channel Partner Today. Join TeamRED today and be on you way to greater revenue opportunities, happier customers, and a more sustainable business. We make it easy for you to transition from a competing program, or start an entirely new line of business. To get started you can either call , contact your local headquarters listed below, visit watchguard.com/channelpartners and fill out the Become a Partner form, or sales@watchguard.com to schedule a WatchGuardONE consultation. Global Headquarters United States Tel: sales@watchguard.com European Headquarters The Netherlands Tel: +31(0) sales-benelux@watchguard.com APAC & SEA Headquarters Singapore Tel: inquiry.sea@watchguard.com 2017 WatchGuard Technologies, Inc. All rights reserved. WatchGuard, the WatchGuard logo, and Firebox are registered trademarks of WatchGuard Technologies, Inc. in the United States and/or other countries. All other tradenames are the property of their respective owners. Part No. WGCE67013_051817

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